综合商务英语3-Unit-6-Advertising--ppt课件

DefinitionTypesofAdvertisingHowtoAdvertise?CaseStudyonP.52QuestionsandDiscussion1PPT课件12PPT课件13PPT课件14PPT课件15PPT课件6PPT课件7PPT课件8PPT课件9PPT课件10PPT课件BackgroundCompanyHeadquartersReputationProblemCurrenttaskFocusAdvertising11PPT课件12PPT课件Q1:What’sadvertisement?KEYWORDS:activityintroduceproductbusiness13PPT课件Q2:What’stheroleofadvertisement?KEYWORDS:nameadvantagesattractpeople’sattentionto14PPT课件Q3:Howmanykindsofadvertisementscanbedivided?KEYWORDS:commercialcharity15PPT课件Q4:What’sthedifferencebetweencommercialandcharityadvertisements?KEYWORDS:attractmorepeopletoproductsbusinessmanbenefitfromuncommercialpayattentiontosocialproblemsenvironmenttrafficsecurity.116PPT课件Talkaboutsomethinginyourdailylife,makeanadvertisementaboutit,andshowyouradvertisementtous.Discussion17PPT课件Let’sreadsomefamousadvertisements,trytoguesstheproducts.1.Justdoit.只管去做。（耐克运动鞋）2.Thetasteisgreat.味道好极了。（雀巢咖啡）3.Fresh-upwithSeven-up.提神醒脑，喝七喜。（七喜）4.Adiamondlastsforever。钻石恒久远，一颗永流传。（第比尔斯）5.Impossibleisnothing没有什么不可能。（阿迪达斯）118PPT课件