营销学产品分类研究综述

营销学产品分类研究综述作者：倪娜作者单位：上海财经大学,国际工商管理学院,上海,200433刊名：外国经济与管理英文刊名：FOREIGNECONOMIESANDMANAGEMENT年，卷(期)：2006，28(9)被引用次数：2次参考文献(19条)1.Klein;LisaEvaluatingthepotentialofinteractivemediathroughanewlens:searchversusexperiencegoods1998(03)2.DarbyMichaelR;EdiKarniFreecompetitionandtheoptimalamountoffraud1973(04)3.Smithson;MichaelApplicationsoffuzzysetconceptstobehavioralsciences1982(03)4.ViswanathanChildersUnderstandinghowproductattributesinfluenceproductcategorization:developmentandvalidationoffuzzyset-basedmeasuresofgradednessinproductcategories1999(02)5.BucklinLPRetailstrategyandtheclassificationofconsumergoods1963(01)6.CopelandMelvinTTherelationshipofconsumers'buyinghabitstomarketingmethods1921(04)7.LiHairongTerryDaughertyandFrankBioccaCharacteristicsofvirtualexperienceinelectroniccommerce:aprotocolanalysis2001(03)8.KlatzkyRobertaL;SusanJLederman;DanaEMatulaImaginedhapticexplorationinjudgmentsofobjectproerties1991(03)9.JohnMdeFigueiredoFindingsustainableprofitabilityinelectroniccommerce2000(04)10.RichardVaughnHowadvertisingworks:aplanningmodel1980(05)11.Neslon;PhilipInformationandconsumerbehavior1970(20)12.ZhangLi;NuritGeryE-retailingforallproducts?2000(09)13.MayerML;MasonB;GeeMAreconceptualizationofstoreclassificationasrelatedtoretailformulation1971(03)14.AspinwallLVThechracteristicsofgoodsandparallelsystemtheories195815.MurphyPatrickE;BenMEnisClassifyingproductsstrategically1986(07)16.EnisKJRoeringProductclassificationtaxonomies:synthesisandconsumerimplications198017.KanishSCognitivedissonanceandtheclassificationofconsumergoods1967(10)18.HoltonRHThedistinctionbetweenconveniencegoods,shoppinggoods,andspecialtygoods1958(07)19.IksukKimInvestigatingtheeffectofconsumers'perceivedriskonpurchaseintentioninInternetshopping2001引证文献(2条)1.王丙炎.李俊网络书店营销分类探讨[期刊论文]-出版科学2009(2)2.左仁淑.余伟萍.余园明产品类别调节作用下顾客价值对品牌忠诚影响的实证研究[期刊论文]-软科学2009(8)本文链接：授权使用：中山大学(zsdx)，授权号：d7ca5f07-37f3-499a-aab7-9ee900f6b274下载时间：2011年5月20日