泰康人寿员工激励研究(1)

华北理工大学轻工学院毕业论文1学号：201224270128华北理工大学轻工学院本科毕业论文论文题目：泰康人寿的员工激励研究学部：商学与人文部专业：工商管理班级：工商1姓名：徐堃指导教师：苑建斌2016年4月30日华北理工大学轻工学院毕业论文2华北理工大学轻工学院毕业论文【中文标题】泰康人寿的员工激励研究【英文标题】StudyontheincentiveofTaikangInsuranceEmployees2016年4月30日学部：商学与人文部专业：工商管理班级：工商1姓名：徐堃指导教师：苑建斌华北理工大学轻工学院毕业论文3摘要在现代企业管理中，企业越来越重视如何调动员工的积极性，激励越来越成为管理过程中一项重要的手段和方法。本文从激励的目的着手，论述激励在企业管理中的重要作用，同时引入一种员工激励理论——马斯洛需求层次论，结合工作实际，介绍了泰康人寿以人为本的激励原则和激励方法，要达到激励的目的，一定要注意避免激励的误区。最后指出激励的最高境界是自我激励，企业应该创造更好的氛围和环境，实现员工的自我进步与成长。【关键词】激励、激励理论、泰康人寿、激励措施华北理工大学轻工学院毕业论文4AbstractInthemodernenterprisemanagement,enterprisepaymoreandmoreattentiontohowtoarousetheenthusiasmofemployees,incentivemanagementprocesshasbecomeanimportantmeansandmethods.Thispaperstartfromthepurposeofincentives,incentivestotheimportantroleinenterprisemanagement,atthesametimeintroducingastaffincentivetheory,maslow'shierarchy,incombinationwithworkingpractice,thispaperintroducestheprincipleoftaikanglifepeople-orientedincentiveandincentivemethods,toachievethepurposeofincentive,mustpayattentiontoavoiderroneouszoneincentives.Finallyitispointedoutthatincentiveisthehighestrealmofself-motivation,enterprisesshouldcreateabetteratmosphereandenvironment,selfimprovementandgrowthofemployees.【keywords】incentive,incentivetheory,taikanglife,incentives华北理工大学轻工学院毕业论文5目录第一章前言...................................................................................................................................61.1研究背景及意义.................................................................................................................61.1.1研究背景..................................................................................................................61.1.2研究意义..................................................................................................................71.2国内外研究现状.................................................................................................................71.2.1国外研究现状..........................................................................................................71.2.2国内研究现状..........................................................................................................71.3研究内容与方法.................................................................................................................81.3.1研究内容..................................................................................................................81.3.2研究方法..................................................................................................................9第二章员工激励的相关理论简释.............................................................................................102.1激励的基本概念和类型...................................................................................................102.2ERG需求理论与员工激励..............................................................................................102.3期望理论与员工激励.......................................................................................................11第三章泰康人寿公司员工激励现状.........................................................................................113.1泰康人寿公司简介...........................................................................................................113.2员工的激励方式...............................................................................................................123.2.1物质激励................................................................................................................123.2.2精神激励................................................................................................................163.2.3晋升及培训激励....................................................................................................17第四章泰康人寿公司员工激励存在的问题.............................................................................184.1新代理人物质激励少，流失率高...................................................................................194.2佣金提取制度不合理，代理人行为短期化...................................................................194.3缺少对代理人的道德激励和约束机制...........................................................................204.4晋升考核不充分，晋升条件单一...................................................................................204.5培训内容缺乏针对性且更新缓慢...................................................................................21第五章泰康人寿公司员工激励对策...........................................................................................215.1提高新代理人训练津贴，增加展业补贴.......................................................................215.2实行相对均衡的佣金制度和长期激励措施...................................................................215.3加强代理人的道德激励，强化企业文化熏陶...............................................................225.4丰富晋升考核内容，健全晋升考核体系.......................................................................225.5根据需求分析完善代理人培训体系...............................................................................23第六章结论...................................................................................................................................24参考文献...................................