学术英语Unit-6-课后练习答案资料

学术英语管理ConsumerBehavior•TextA─Criticalreadingandthinking•Overview•Supplementaryinformation─Languagebuilding-up•Specializedvocabulary•FormalEnglishConsumerBehaviorInfluencersUnit6ConsumerBehaviorUnit6ConsumerBehaviorTextAOverview—TextanalysisCriticalreadingandthinking•Differentkindsofconsumerbehavior(Para.3)Some______________________________________________________Others_____________________________________________________Others_____________________________________________________Stillothers_________________________________________________arefocusedpeopleonamissiontryingtofulfillaspecificlistofgoods.slowlycompareproductssidebyside,decidingwhattheywantastheygoalong.wandertheaisleslookingforinspirationastowhattheyshouldpreparefortheweek.arefocusedongettingthebestdealsthroughsales,couponsandvolumedeals.CriticalThinkingThereareotherinfluencersonConsumerBehaviorforexample,customerservice,asmentionedinTextB.Whatcategorydoyouthinkitbelongsto,environmentfactorsorculturefactors?Unit6ConsumerBehaviorTextALanguageSupportCriticalreadingandthinking1.Othersarefocusedon…preparefortheweek.(Line4,Para.3)其他人正集中精力通过购买打折产品、使用优惠券和大批量采购的方式买到最实惠的东西。另外，还有人在走道上徘徊，寻思着本周还有什么要准备的。Unit6ConsumerBehaviorTextALanguageSupportCriticalreadingandthinking2.…thisfamilywasintheknowandcouldaffordexpensiveWesternbrands.(Line3,Para.10)Thisfamilyisfamiliarwiththehigh-gradeandexpensiveWesternbrandsandcouldpayforit.intheknow:informed,aware知内情的Unit6ConsumerBehaviorTextALanguageSupportCriticalreadingandthinking3.Alaundrydetergentfullofbleachmaydeliver…,thismaybeahugedisaster.(Line4,Para.18)含有大量漂白剂的洗衣粉可以为一味追求洁净的市场提供超白的衣物，但是对于一个有环保意识，或者饮用水匮乏的市场来说，这恐怕是一场大灾难。Unit6ConsumerBehaviorTextALanguagebuilding-upCollocations1.marketingcampaign市场营销（活动）Aneffectivemarketingcampaignhelpsdeterminethesuccessofaproductorpromotionallaunch.Exceptionallycreativeandappealingmarketingcampaignscanwinnewcustomersforthebusiness,andhelpthecompanytooutperformitscompetitorsanddominatethemarkets.Unit6ConsumerBehaviorTextALanguagebuilding-upCollocations2.stemfrom（起）源于Nervousillnesscanstemfrombeingtreatedinconsideratelyinchildhood.Doyourmoneyproblemsstemfromaddictivebehavior?Overspending,gamblingandotheraddictivebehaviorscandrainyourbankaccount.Unit6ConsumerBehaviorTextALanguagebuilding-upCollocations3.intheknow知内情的Ihavegottofindsomeoneintheknow,soIcangetmybusinessofftheground(=tosucceedinitially).I’msurehe’sgoingtoresign,foritwastoldmebysomeonewhoisintheknow.Unit6ConsumerBehaviorTextALanguagebuilding-upCollocations4.holdtruefor适用于Somepoliticalstereotypesholdtrueforliberalsandconservatives.Keynes’stheorydoesnotalwaysholdtrueforalleconomicproblems.Unit6ConsumerBehaviorTextALanguagebuilding-upCollocations5.beobsessedwith痴迷于Brandsshouldbeobsessedwithcreatingconceptinnovations.Thedictatorwasobsessedwiththeillusionofaworldconquest.Unit6ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-upMatchthewordsinColumnAwiththoseinColumnBandthentranslatethecollocationsyouhavegotintoChinese.adfhbcgeUnit6ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-upMatchthewordsinColumnAwiththoseinColumnBandthentranslatethecollocationsyouhavegotintoChinese.adfhbcge消费者行为消费驱动的文化打零工的人经济上的成功区域性品牌营销活动流动性大的社会大批量交易Unit6ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-upCompletethefollowingsentenceswiththecorrectformofthetermsinthebox.aspecificlistofgoodsglobalbrandactualproductUnit6ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-upstatussymbolcomparingproductspackagingandadvertisingGoodmarketingUnit6ConsumerBehaviorTextALanguagebuilding-upSignpostlanguage—ClassificationHerearesomecommonclassificationtransitionsandcluewordsforyourreference.•thefirst(kind/type/group/class,etc.)…;thesecond…;thethird…•some…;other…•sort,classify,categorize•form,category,group,class,kindUnit6ConsumerBehaviorTextALanguagebuilding-upSignpostlanguage—ClassificationKeytotheexercises(P129)1.differentkinds;some;others;Others;stillothers2.two3.one;another4.Some;otherUnit6ConsumerBehaviorFormalEnglishTextALanguagebuilding-upThefollowingsentencesareselectedfromTextA.Replacetheunderlinedformalwordswithlessformalones.taskrulessymbolobservedachievementUnit6ConsumerBehaviorFormalEnglishTextALanguagebuilding-upuncontrolledthrownawayfairlylargegreatdevelopingclimaxUnit6ConsumerBehavior•TextBTheCustomers’Revenge–Criticalthinkingandreading–Supplementaryanalysis–Collocations–SuggestedanswersUnit6ConsumerBehaviorTextBLanguageSupportCriticalreadingandthinking1.Inthefinalsequence,theman…probabilities.(Line1,Para.3)Inthelastpartofthevideo,themensaidalotofchanceratesaboutthehappeningsofcertainthingsquicklywithoutpause.reelsth.off:sayorrepeatsth.rapidlywithouthavingtostoporthinkaboutit一口气说或重复某事Unit6ConsumerBehaviorTextBLanguageSupportCriticalreadingandthinking2.NorwillweeverbeifIcanhelpit,Jimthought,ashesnappedhislaptopshut.(Para.5)Jimtoldhimselfhewouldtryhisbesttoavoidsuchbadserviceinhiscompanywhenheshutdownhislaptopwithasnap.Unit6ConsumerBehaviorTextBLanguageSupportCriticalreadingandthinking3.Anothernailintheircoffin,hethought.(Li