Knowledge-Graph-谷歌知识图谱

NicholasMichalakTechnicalPresentationCOSC380What’sthePlan?GiveaveryconcisehistoryofGoogleMentionafewmajorinnovationsExplaintheKnowledgeGraphShowafewexamplesofwhattheKnowledgegraphiscapableofWrap-upwithconclusionandquestionsHowitallstarted1996:LarryPageandSergeyBrinbeginworkonasearchenginecalledBackRub1997:ChangednametoGoogleApril1st2000:AnnouncetheMentalPlexAbletoreaduser’smindsBy2001availablein26differentlanguagesandimagesearchisavailableOneImportantGoalReturnthebestsearchresultspossible,convenientlyandfastMajorInnovationstohelpaccomplishthis:2000:Googletoolbar2004:GoogleSMS(ShortMessageService)2005:GoogleMaps,iGoogle,GoogleEarth2007:Gmailopenstopublic2010:GoogleInstant2012:**KnowledgeGraph**BeforetheKnowledgeGraphHowdoesGooglework?Crawling–searchingthewebPageRanking–BasedonlinkageWordIndexing–indexeskeywordsondifferentpagesWhenuserenterssearchlooksforinstanceswhereamajorityofthewordstheyenteredaregroupedinproximitytoeachotherDisplaysthesebasedonrankingKnowledgeGraphFirststeptowardsprovidinguserswithanswers,ratherthanacollectionofsearchresultsAttempttoturnambiguouswordsintoactualconceptsunderstandablebysearchengineDistinguishesbetweenhomophones*TheknowledgegraphonlyappearswhenyouaresearchingfordataalreadyinitscontinuouslygrowingdatabaseHowdoesKGWorkNewformatforcollectingandstoringinformationaboutparticularobjectsLinksthisinformationtootherrelatableobjectsthatyoumightalsobeinterestedinThisinformationshowsuponapanelnexttoyourwebresults,alongwithlinksotherpeoplefoundusefulrelatedtoyourtopicWhatitlookslikeWebResultshavenotchangedWhatitlookslikeThisiswhat’snew•Map•Generalinfo•UpcomingEvents•Pointsofinterest*TheTypeofinformationthatappearsinthispaneldependsonwhatyouaresearchingforHandlingvaguesearches/homophonesPromptusertoindicatemorepreciselyexactlywhatitistheyarelookingforDisplaysresultsonlyrelatingtothatmeaningEliminatesotherresultsinboththepanelandwebresultsExampleofthis:VeryGeneralResultsExampleofthis:ShowsPossibleResults:•Nowuserpickwhattheywerelookingfor•LetsassumeusermeanttheTVshowKingsExampleofthis:Exampleofthis:NoticebothchangeIntentionforKGMain:ImproveGoogle’s“timeofresult”Someargueitmadeitnegative○MentalPlexJohannaWright:directorofproductmanagement○KGalreadyreturnsanswerstoalmost40percentofthequestionsuserswouldotherwiseasknextAlsothereisaversionoftheknowledgegraphdevelopedformobiledevicesHopetocompetewithApple’sSiriConclusionTouchedonhistoryandinnovationsofGoogleOverviewoftheKnowledgeGraphanditspurposeAlongwithafewexamplesofhowitworksThankyou!AnyQuestions?SourcesElgan,Mike.WhenSearchTakesFewerThanZeroSeconds.Datamation.N.p.,12Sept.2012.Web.16Sept.2012.OurHistoryinDepthCompanyGoogle.N.p.,n.d.Web.24Sept.2012.Scott,Cameron.GoogleSearchWillIncorporateKnowledgeGraphintoMainSearchResults.CIO.N.p.,16May2012.Web.24Sept.2012.