瑞幸咖啡-2019-第三季度收益PPT

LK3Q2019EarningsHighlightsNovember13,20191DISCLAIMERThispresentationcontainscertainfinancialmeasuresthatarenotrecognizedundergenerallyacceptedaccountingprinciplesintheUnitedStates(“GAAP”),includingnon-GAAPoperatingloss,non-GAAPnetloss,non-GAAPbasicanddilutednetlossperADS.Forareconciliationofthesenon-GAAPfinancialmeasurestothemostdirectlycomparableGAAPmeasures,pleaseseethetablecaptioned“ReconciliationofNon-GAAPMeasurestotheMostDirectlyComparableGAAPMeasures”intheearningsrelease.Thispresentationcontainsforward-lookingstatements.Thesestatementsaremadeunderthe“safeharbor”provisionsoftheU.S.PrivateSecuritiesLitigationReformActof1995.Theseforward-lookingstatementscanbeidentifiedbyterminologysuchas“will,”“expects,”“anticipates,”“future,”“intends,”“plans,”“believes,”“estimates,”“potential,”“continue,”“ongoing,”“targets,”“guidance”andsimilarstatements.Amongotherthings,statementsthatarenothistoricalfacts,includingstatementsaboutLuckin’sstrategiesandbusinessplans,Luckin’sbeliefs,expectationsandguidanceregardingthegrowthofitsbusinessanditsrevenue,thebusinessoutlookandquotationsfrommanagementinthispresentation,aswellasLuckin’sstrategicandoperationalplans,areorcontainforward-lookingstatements.Luckinmayalsomakeforward-lookingstatementsinitsperiodicreportstotheU.S.SecuritiesandExchangeCommission(the“SEC”),inpressreleasesandotherwrittenmaterialsandinoralstatementsmadebyitsofficers,directorsoremployeestothirdparties.Forward-lookingstatementsinvolveinherentrisksanduncertainties.Anumberoffactorscouldcauseactualresultstodiffermateriallyfromthosecontainedinanyforward-lookingstatement,includingbutnotlimitedtothefollowing:Luckin’sexpectedrevenuegrowth;Luckin’sgoalsandstrategies;Luckin’sfuturebusinessdevelopment;Luckin’sabilitytomaintaintheitsreputationandbrand;risksassociatedwithincreasedinvestmentsinLuckin’sbusinessandnewbusinessinitiatives;risksassociatedwithstrategicacquisitionsandinvestments;Luckin’sabilitytoretainorincreaseengagementofcustomers;Luckin’sabilitytomaintainorgrowitsrevenueorbusiness;changesinlaws,regulationsandregulatoryenvironmentthataffectLuckin’sbusinessoperations;privacyandregulatoryconcerns;competition;securitybreaches;thecontinuedgrowthofthecoffeemarketinChinaandglobally;risksassociatedwiththeperformanceofourbusinesspartners;andfluctuationsingeneraleconomicandbusinessconditionsinChinaandgloballyandassumptionsunderlyingorrelatedtoanyoftheforegoing.FurtherinformationregardingtheseandotherrisksisincludedinLuckin’sfilingswiththeSEC.Allinformationprovidedinthisresultsannouncementisasofthedateofthisresultsannouncementandarebasedonassumptionsthatwebelievetobereasonableasofthisdate,andLuckindoesnotundertakeanyobligationtoupdateanyforward-lookingstatement,exceptasrequiredunderapplicablelaw.BusinessOverviewStoreleveloperatingprofit(2)+12.5%storelevelprofitmargin(3)RMB186.3mn3Storefootprint3,680stores(4)+717netnewstoresQoQCumulativetransactingcustomers(5)~30.7mn+7.9mnnewcustomersQoQFinancialMetricsOperationalMetricsQ3earningshighlights:strongperformanceacrossallkeymetricsAveragemonthlytotalitemssold(6)~44.2mnitems+470.1%YoYincreaseTotalnetrevenuesfromproducts(1)RMB1,493.2mn+557.6%YoYincreaseNotes:(1)Calculatedasthesumofnetrevenuesfromfreshlybreweddrinksandnetrevenuesfromotherproducts(2)Calculatedbydeductingcostofmaterials,storerental&otheroperatingcostsanddepreciationexpensesfromnetrevenuesfromfreshlybreweddrinksandfromotherproducts(3)Calculatedbydividingstoreleveloperatingprofitbytotalnetrevenuesfromproducts(4)NumberofstoresasofSeptember30th,2019(5)Numberofcumulativetransactingcustomersreferstothetotalnumberoftransactingcustomerssinceourinception(6)Calculatedbydividingthetotalnumberofitemssoldduringthequarterbythree(7)ThenumberofaveragemonthlytransactingcustomersinthethreemonthsduringthequarterAveragemonthlytransactingcustomers(7)~9.3mn+397.5%YoYincrease4HighgrowthwithsignificantimprovementinefficiencyNotes:(1)Thenumberofaveragemonthlytransactingcustomersinthethreemonthsduringthequarter(2)Calculatedbydividingthetotalnumberofitemssoldduringthequarterbythree(3)Calculatedasthesumofnetrevenuesfromfreshlybreweddrinksandnetrevenuesfromotherproducts+209.5%YoYNumberofstores+397.5%YoYAveragemonthlytransactingcustomers(1)+470.1%YoYAveragemonthlytotalitemssold(2)+557.6%YoYTotalnetrevenuesfromproducts(3)MorecustomersperstoreMoreitemspercustomerHigherneteffectivesellingpriceperitemContinuedstrategicinvestmentsinbranding5BrandinginitiativesforLuckinTeaContinuedinvestmentsinLuckinCoffeeNewspokespersonforLuckinCoffeeBrandadvertisingNewspokespersonforLuckinTeaForLuckinTeastoresandpartnershipmodelForLuckinTeaproductsNASAstoreChinaOpenLuckinTeahasseenstronggrowthsincelaunch6Notes:(1)AsofSeptember30,2019(2)FromMaytoSeptember2019Milk&milkteaseriesBoBoteaseriesTeamacchiatoseriesFruitteaseriesCalpisfruitteaseriesNo.ofcupssoldgrew~8.8xinthepast5months(2)TestedinApril2019in2citiesLaunchedinJuly2019nationwide28products5categories(1)Luckin’sAdvantagesCustomerbaseStorefootprintSupplychainBenefitstoLuckinProfitabilityCustomerretentionStorethroug