汽车营销学期末试题及答案

In2016CountyEconomicworkshopShangofspeechcomradeare:thiscountyeconomicworkshopofmaintaskis,fullimplementimplementationCentral,andprovincial,andmunicipaleconomicworkshopandprovincepartymainleadersseminarspirit,recalledsummaryresults,analysisjudgesituation,arrangementsdeploymentnewannualfocusworktask,mobilizationCountyupperandlowerfurthergraspnewnormal,implementationnewconcept,tempernewstyle,shownewas,struggledtoadvanceCountyeconomicsocialtransformationupgradesciencedevelopment.Following,toldfouraaspectsofproblem:a,andfullcertainlyresults,effectivefirmtransformationupgradeofconfidenceanddetermination2015,facemacroeconomicdownpressurecontinuedincreasedofseveresituationanddifficultheavyofreformdevelopmenttask,CountyupperandlowertightatCentralandprovincesseriesmajordecisiondeployment,firmlygraspstabilityintheseekingintototaltone,activeadaptedeconomicdevelopmentnewnormal,focusedfocusfield,fullworkstorming,Countyeconomicsocialdevelopmentrenderingoutcontrariantogood,andstabilityinthehasinto,andmorepointsbreakthrough,andOverallagoodtrend.Oneiscloselylinkedtothetransformationandupgradingoftheglobal,comprehensiveeconomicpowersignificantly.Accuratelygaugethemacrosituationandbasedonrealcomprehensiveplan,stronglypromotethesustainedandhealthydevelopmentofeconomyandsociety.Projectsupportcapacityincreasedsignificantly.Adheretotheinsideandoutsidesimultaneously,build,implementationofnationalandprovincialinvestmentof625millionYuan,forStateoneortwo,three,fourorfivespecificbondfundsandlocalreplacementbondfundsof554millionYuan,forthestartingyearofkeyconstructionprojectshaslaidasolidfoundation.Inparticularthenationalcirculareconomydemonstrationcountiesand.twoState-levelpilotprojectofecologicaldemonstrationCountyprojectplatformssettledinjingchuan,ZhuJiaJianconstructionofthereservoirbegan,handicapreservoirs,LiuLihereservoirpreparat4ionworkgoeswell,takesolidstepsforcomprehensiveutilizationofwaterresources;citygasstationtospeedupimplementationoftheproject,IbecametheCounty'sfirstWest-EastgaspipelineprojectinthesurroundingareabenefitfromtheCounty,majorprojectssupportedincreasedsignificantly.Overallwell-offsocietyconstantlyconsolidate254thebasis.Battlevictoryindustrialdevelopmentastheprimarytaskofthewell-off,fruitproductionsuitableforfullcoverageofthetargetwillberealized,vegetableindustrydevelopmentareaextending,farmingaquaculturechangesthemomentumoftheshow,markets+enterprise+base+farmersastheygraduallyintroducedmeasuressignificantlystrengthenstandardizedmanagement,industryconstantlyconsolidatethebasisandenriching.Investmentattractionresultscontinuetoexpand.Adheretothesoftenvironmentofexcellenceandimprovetheenvironmentareequally严格遵守招标合同文件明确的设计规范、施工规范和质量评定与验收标准。坚持技术先进性、科学合理性、经济适用性、安全可靠性与实事求是相结合。通过对劳务、设备、材料、资金、技术、方案、信息、时间与空间条件的优化处置，实现成本、工期、质量及社会信誉的预期目标效果。一、单项选择（1分/题，共20分）1、市场营销的核心是（）。A市场B交换C营销2、市场竞争不是产品本身之争，而是（）之争。A价格B服务C顾客观念3、在我国目前情况下，汽车工业的市场领导者主要采取的是（）。A进攻策略B防御策略C跟随策略4、市场细分在本质上是按照（）进行的。A购买力差别B需求差别C个性差别5、在波士顿矩阵分析法中，销量增长快、市场占有率低的产品称为（）。A明星产品B瘦狗产品C问题产品6、生产婴幼儿食品的企业将其食品投向老年人市场，是通过()寻找市场营销机会的方法。A市场开发B市场渗透C产品开发7、汽车企业与房地产企业是()。A一般竞争者B欲望竞争者C品牌竞争者8、奇瑞汽车公司与吉利汽车公司是（）。A一般竞争者B欲望竞争者C品牌竞争者9、某实力雄厚的大汽车公司兼并了若干弱小汽车公司,这种增长战略是()。A前向一体化B后向一体化C横向一体化10、在（）条件下，卖主和买主只能是价格的接受者，而不是价格的决定者。A完全竞争B垄断竞争C寡头垄断11、随着市场竞争的加剧，企业越来越注重竞争的效率，对（）的争夺成为现代企业竞争的着力点。A产品质量B顾客资源C产品价格12、决定顾客满意因素的结构层次的是（）。A顾客群体B结构维度C市场类型13、汽车产品的核心属性（）。A实质产品B期望产品C形式产品14、不经过任何中间环节的分销渠道是（）。A直接渠道B间接渠道C多渠道In2016CountyEconomicworkshopShangofspeechcomradeare:thiscountyeconomicworkshopofmaintaskis,fullimplementimplementationCentral,andprovincial,andmunicipaleconomicworkshopandprovincepartymainleadersseminarspirit,recalledsummaryresults,analysisjudgesituation,arrangementsdeploymentnewannualfocusworktask,mobilizationCountyupperandlowerfurthergraspnewnormal,implementationnewconcept,tempernewstyle,shownewas,struggledtoadvanceCountyeconomicsocialtransformationupgradesciencedevelopment.Following,toldfouraaspectsofproblem:a,andfullcertainlyresults,effectivefirmtransformationupgradeofconfidenceanddetermination2015,facemacroeconomicdownpressurecontinuedincreasedofseveresituationanddifficultheavyofreformdevelopmenttask,CountyupperandlowertightatCentralandprovincesseriesmajordecisiondeployment,firmlygraspstabilityintheseekingintototaltone,activeadaptedeconomicdevelopmentnewnormal,focusedfocusfield,fullworkstorming,Countyeconomicsocialdevelopmentrenderingoutcontrariantogood,andstabilityinthehasinto,andmorepointsbreakthrough,andOverallagoodtrend.Oneiscloselylinkedtothetransformationandupgradingoftheglobal,comprehensiveeconomicpowersignificantly.Accuratelygaugethemacrosituationandbasedonrealcomprehensiveplan,stronglypromotethesustainedandhealthydevelopmentofeconomyandsociety.Projectsupportcapacityincreasedsignificantly.Adheretotheinsideandoutsidesimultaneously,build,implementationofnationalandprovincialinvestmentof625millionYuan,forStateoneortwo,three,fourorfivespecificbondfundsandlocalreplacementbondfundsof554millionYuan,forthestartingyearofkeyconstructionprojectshaslaidasolidfoundation.Inparticularthenationalcirculareconomyde