appendix(马来西亚网络游戏市场调研报告5)

APPENDICESAppendix1.DescriptionoffourfactorsDescriptiveStatisticsNMinimumMaximumMeanStd.DeviationDiversificationofgamecontent181354.38.571Entertainmentofgamecontent181354.34.598Theperformanceofgamecontent181254.23.595Theacculturationofgamecontent181254.14.721Gameplayofgamecontent181254.12.638Thecreativeabilityofgamecontent181254.18.616GC1812.334.834.2299.43708ValidN(listwise)181DescriptiveStatisticsNMinimumMaximumMeanStd.DeviationThegoalofMOBAgameset181354.32.689ThechallengingofMOBAgame181154.12.709TheoperationofMOBAgame181254.03.636ThefeedbackofMOBAgame181354.13.597TheteamworkofMOBAgame181254.10.719ThecommunicatingfunctionofMOBAgame181254.13.700ThetradingfunctionofMOBAgame181254.04.682GI1812.574.864.1240.46373ValidN(listwise)181DescriptiveStatisticsNMinimumMaximumMeanStd.DeviationThesafetyofpersonalinformationandcharacterinMOBAgame181354.40.613ThetradingsafetyofMOBAgame181254.20.662The181254.00.683punishmentrulesofMOBAgameTheFAQofMOBAgame181253.73.735GS1812.404.804.0619.57863ValidN(listwise)181DescriptiveStatisticsNMinimumMaximumMeanStd.DeviationTheabilityoflearningknowledge181253.75.724Theabilityofproblem-solving181253.83.690Theabilityofcommunication181254.04.733TheprofitoftheMOBAgame181254.32.794ThereputationofMOBAgame181254.38.783GA1812.255.004.0843.53178ValidN(listwise)181Appendix2.DescriptionofDemographicandbehaviorcharacteristicsgenderFrequencyPercentValidPercentCumulativePercentValidmale14982.382.382.3female3217.717.7100.0Total181100.0100.0agecatFrequencyPercentValidPercentCumulativePercentValid13-183016.616.616.619-258345.945.962.426-306535.935.998.330andabove31.71.7100.0Total181100.0100.0maritalstateFrequencyPercentValidPercentCumulativePercentValidmarried3720.420.420.4single14479.679.6100.0Total181100.0100.0educationlevelFrequencyPercentValidPercentCumulativePercentValidsecondaryorlower2714.914.914.9diploma6636.536.551.4degree7742.542.593.9postgraduateeducation105.55.599.4PHD1.6.6100.0Total181100.0100.0occupationFrequencyPercentValidPercentCumulativePercentValidstudent10960.260.260.2officeworker5228.728.789.0freelance105.55.594.5other105.55.5100.0Total181100.0100.0raceofrespondentsFrequencyPercentValidPercentCumulativePercentValidMalay7642.042.042.0MalayChinese9954.754.796.7MalayIndian42.22.298.9other21.11.1100.0Total181100.0100.0disposablepocketmoenyFrequencyPercentValidPercentCumulativePercentValidincome7239.839.839.8grouplowerthan200rm10155.855.895.6200-500rm84.44.4100.0Total181100.0100.0disposableincomeFrequencyPercentValidPercentCumulativePercentValidnoincomegroup10960.260.260.2lowerthan3000rm2312.712.772.93000-5000rm4625.425.498.35000-8000rm31.71.7100.0Total181100.0100.0leveldisposableFrequencyPercentValidPercentCumulativePercentValidnoincomegroup10960.260.260.2incomegroup7239.839.8100.0Total181100.0100.0motivationforplayingFrequencyPercentValidPercentCumulativePercentValidenjoyfreetime12971.371.371.3relievestress179.49.480.7makenewfriend3318.218.298.9getasenseofachievement1.6.699.4other1.6.6100.0Total181100.0100.0thetimespendingofrespondentsineachweekFrequencyPercentValidPercentCumulativePercentValid15-20hours31.71.71.720-25hours4726.026.027.625-30hours7642.042.069.630hoursorabove5530.430.4100.0Total181100.0100.0thefrequencyofrespondentsplayMOBAgamesFrequencyPercentValidPercentCumulativePercentValideachday7340.340.340.3everytowdays6133.733.774.0everythreedays4424.324.398.3everyfour31.71.7100.0daysTotal181100.0100.0theconsumptionlevelofrespondentsFrequencyPercentValidPercentCumulativePercentValidunder200rm13876.276.276.2200-500rm3619.919.996.1500-1000rm73.93.9100.0Total181100.0100.0wheretherespondentsoftenplayFrequencyPercentValidPercentCumulativePercentValidhome12468.568.568.5internetcafe5329.329.397.8office42.22.2100.0Total181100.0100.0thereasonforrespondentscontinueplayMOBAgameFrequencyPercentValidPercentCumulativePercentValidthebalanceofgame10457.557.557.5theoperationinplaying63.33.360.8updatespeedofgame31.71.762.4achievementingame42.22.264.6friendingame2916.016.080.7performanceofgame158.38.389.0freetoplay31.71.790.6highqualityservices168.88.899.4other1.6.6100.0Total181100.0100.0Appendix3.FactoranalysisKMOandBartlett'sTestKaiser-Meyer-OlkinMeasureofSamplingAdequacy..908Bartlett'sTestofSphericityApprox.Chi-Square1779.385df231Sig..000CommunalitiesInitialExtractionDiversificationofgame1.000.494contentEntertainmentofgamecontent1.000.423Theperformanceofgamecontent1.000.480Theacculturationofgamecontent1.000.553Gameplayofgamecontent1.000.490Thecreativeabilityofgamecontent1.000.574ThegoalofMOBAgameset1.000.530ThechallengingofMOBAgame1.000.459TheoperationofMOBAgame1.000.434ThefeedbackofMOBAgame1.000.418TheteamworkofMOBAgame1.000.532ThecommunicatingfunctionofMOBAgame1.000.536ThetradingfunctionofMOBAgame1.000.515ThesafetyofpersonalinformationandcharacterinMOBAgame1.000.628ThetradingsafetyofMOBAgame1.000.655ThepunishmentrulesofMOBAgame1.000.576TheFAQofMOBAgame1.000.454Theabilityoflearning1.000.639knowledgeTheabilityofproblem-solving1.000.634Theabilityofcommunication1.000.647TheprofitoftheMOBAgame1.