JSX公司发展战略研究

华中科技大学硕士学位论文JSX公司发展战略研究姓名：徐少波申请学位级别：硕士专业：工商管理指导教师：王宗军20040429IVSWOTVAbstractPackageprintingstakemorescalethanotherpartsinthisindustryafter21century,duetotheinfluenceoflaw,regulation,marketgrowthandInternet.So,packageprintingswillplayamajorroleinChineseprintingdevelopment.Underthisbackgroundofinternationalindustryreengineering,itisimportanttosurvivethatenterpriseadaptsstrategicdirectionflexiblyinfuturemarketingcompetition.Atfirst,Ianalyzestheinsideandoutsideenvironmentoftheenterprise,connectingwithindustryenvironment.Secondly,IputalltogethertoresearchusingSWOT.Finally,Icangettherightdirectionofenterprise’sdevelopmentstrategy.Ifenterpriseintenttobesuccess,itmustdesigneffectivestrategyproject.Itincludedifferentpartsasfollows:AnalysisofInternalandexternalenvironmentforstrategychoiceStrategictarget,strategicphilosophyandstrategicprocesschoiceOfcourse,weshouldn’tignoresomesupporterssuchasmarketingstrategy,humanresourcestrategy,techniqueleadingstrategyandsoon.Enterpriseshouldsticktothedirectionofcompany’sdevelopmentstrategyandstrategiccontrolaimingtopromotingandcultivatingcorecompetitive.Finally,enterprisecouldmakesureadvantageinfuturecompetition.Meanwhile,enterpriseshouldbuilduptheindexsystemconvenientwithmonitorofinstitutionofstrategyperformanceandsecuringtherightdirection.Keywords:DevelopmentstrategyStrategicmanagementDifferentialstrategyPackageprintingKeyperformanceindexIII111.1JSXJSX-----JSXzzpp63003200017300580301502ISO90012000castlebrother1.21.2.12001SX20012002JSX,SX20013000700095020021100022000JSX(1)(2)(3)(4)(1)(2)31.2.2(1)(2)(3)(4)(5)JSX422.12.1.1(1)IMF3.2%34.1%GDP8.86.85.21.71.42002GDP8%100.72005GDP7%20GDP7%(2)200262003200352.1.23.525%35%32%“”2.1.319994201028“”WTO()“”6“”2003FCTC191“”2320WTO“”72.1.4DTP“”BtoC200210PrintingForless.com(PEL)9630PEL90%8printforless.com98%“”2.22.2.1InkWorld[7]1)(1)(2)9(3)(4)(5)(6)2)(1)(2)(3)(4)(5)2.2.21)(1)10(2)MBOCIP3CIP3CIP4CIP4(3)UV/(4)(5)2)(1)(2)112.2.37.72005250010600010WTO2.2.4(1)(2)8090““”1220021387514%20%50504221/5GDP4.221520%520143CTP8720021600504000435.9129.6[10]1000“”[11]20002002333114(78)7818680%32.2.5132.2.62-1212.32.3.170142.3.21)WTO2121WTO2)199920027%2015152-2222.3.32-3[7]UVEBVOC50%50%16232.3.420011462000118120013363.6168182.484“”“”“”“”3.114.4184003100VOCUV/EBVOCVOC17WTO2.3.5“”,“”“18”“”BOPP“”19352.4594624252.4.170520“”“”H7RP“”40%2.4.21864300199440000900350020018000M6005ISO90012000“”“5S”2118641301000(1)(2)(4)(5)2233.13.1.1Floyd&Lane2000Markoczy20012331JSX31JSXJSXJSX3.1.2(1)JSXJSXJSX3.1.324“”JSX3.1.444%JSX3.2JSXJSXJSXJSXJSX25“‘’”JSX3.3JSX,JSX“QQ”“”“”26“”“”,”75%2763%JSX3.43.4.11)77%74%20022002,200210.1%,200114.3%2832JSX200120022)20022002200186%293)20011.1%1.4%3.4.2(1)2002200130(2)20022001200220015236136523.5JSX3-5JSXSX31323.633100%344SWOT4.1(1)GDP7%WTO(2)WTO,4.2(1).(2)354.3SWOT41JSXSWOTSWOTS.WOSOWOTSTWTSWOTSWOT[21]36SO4.4JSX3741JSX4.54.5.14.5.24.5.3JSX4.5.4384.5.5ERP3955.15.2JSX20023812517.720213101218401974.57529128.91502011250.65060281234.510002411248.24521250.1503811250502810.515%382.8341013.426181555252.164380020110312100.6681241975752848.250375-1067.5754166.1[22](1)2000304941.93.112.5WTO,()2(2)426.26.2.1(2)(3)4344APP6.2.2(1)200222462020027.326.980.95456.3[24]6.4(1)(2)46(3)14777.11)2),483)“”(1)[25]JSX(2)(3)49(4)JSX7.2507.37.3.1517.3.21)71////2)443)(1)725260%60%20%20%20%20%12012010510485847070ABCDE5%20%50%20%5%(3)ABCDE74ABCDE5%20%50%20%5%53(4)60%20%20%60%20%20%4=+++/4(5)²²²²²60%20%20%54A1B12C1DE1212=+++=*50%30%20%7812012010510485847070ABCDE5%20%50%20%5%0.30.10-0.1-0.255+++*79ABCDE0.10-0.10.27.4———7.55672SX,7.6JSX57JSX5888.1(1)(2)(3)JSXJSX1-2593-5JSXJSX(1)JSX95%(2)(3)8.2(1)60%60(2)“”“”“”“”“”“”(3)“”61“”1-2JSX“”(4)(5)6263JSX64MBAMBAMBAMBAMBA2002FMBAMBA65[1]IMF..IMF2003-0458[2].2004.20032001120[3].2003.2004152122126[4][5]..2002335[6]P.W.Roberts.Productinnovation,product-marketcompetitionandprofitabilityintheU.S.pharmaceuticalindustry,strategicmanagementjournal,2002(5),115-117[7].=1805.2002.04.05[8][9][10]..=1374[11].=3125[12]..2003[13][14][15]Floyd,StevenW.&Lane,PeterJ..StrategizingThroughouttheOrganization:66ManagingRoleConflictinStrategicRenewalJ.AcademyofManagementReview,2000,(25):154-177.[16]Markoczy,Livia.ConsensusFormationDuringStrategicChangeJ.StrategicManagementJournal,2001,(22):1013-1031[17]PrahaladC.K,duoziY...2001[18]GerryJohnson,KevanScholes.ExploringCorporateStrategy.China:PrenticeHall,1993[19]Vollberda,HenkW.&RutgesA..FARSYS:aKnowledge-basedSystemforManagingStrategicChangeJ.DicisionSupportSystems,1999,(26):99-123.[20]BobdeWit&RonMeyer.Strategy:Process,Content,ContextM.London:InternationalThomsonBusinessPress,1998./P[21]Pearce,JohnA,RichardB.Robison,Jr.Strategicmanagement:formulation,implementationandcontrol.Boston:IRWIN,1991[22]Rue,L.W,PhyllisG.HollandStrategicmanagement:conceptsandexperiences.NewYork:McGraw-HillPub.,1989[23]Mckamee,P.B.ToolsandTechniquesforStr