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湖南梦洁家纺股份有限公司走进我们MENDALE目录CONTENTS1whoweare2whatwewanttodo3howwedo4company'sfuture5company'sculturecompanyintroductionwhoweareFirstwhoweare11whatwewanttodohowwedocompany'sculturecompany'sfutureorganizationstructure|COMPANYINTRODUCTION1956MENDALEfounded1990Industry-leadingimportCIprogram2003TheestablishmentoftheHUnanMengjieNewMaterialCo.Lt2005Setupholdingsubsidiaries2009Enterthefiledofe-commerce2010Successfullistingofprimaryandmedium-sizedboardsinShenzhenStockExchange2012Setupthe“loveinfamily”foundationHunanMengjieTextileCo.Ltd.startedin1956,themainbusinessofthecompanyistheresearchanddevelopment,design,productionandsaleofhouseholdtextilesmainlyengagedinbedclothes.whowearewhatwewanttodohowwedocompany'sfuturecompany'sculture5|THECOMPANYSTRUCTURE董事会特许授权合作伙伴法务部总经理市场部经理湖南梦洁家纺股份有限公司湖南梦洁新材料科技有限公司市场部品质部采购部综合部财务部研发部售后中心测试部质量监督部客服事业部国内事业部海外事业部人力资源部综合部人材管理系统研发部生产管理系统研发部销售管理系统研发部线上产品推广研发部新概念产品研发部售后部门①售后部门②售后部门③9whowearewhatwewanttodohowwedocompany'sculturecompany'sfutureBusinessphilosophywhatwewanttodosecondwhoweare11whatwewanttodohowwedocompany'sculturecompany'sfuture|BELIEFOFENTERPRISEBeliefofenterprisecorporatevaluesMengjieadvocateservantleadership:thefoundationofleadershipisnotpower,butauthority,authorityisestablishedonthebasisoflove,serviceandsacrifice.Weencourageandhopethatemployeeshavegoodcharacter,excellentprofessionalknowledgeandsuperbskills.Werespecttheuniquenessofeveryemployee,Ibelieveeveryoneableandwillingtoplaythegreatestpotentialwithinthecontinuingloveandenergy,bringsuccesstobothindividualsandbusinessesviewoftalentwhatwewanttodo12howwedocompany'sculturecompany'sfuturewhoweare|ourhonor1401In2002,theStateAdministrationforIndustryandCommercerecognizedthetrademarkMendaleasChinaFamousTrademark,andtheStateAdministrationofQualitySupervisiondeterminedthatMengjiewasChinaFamousBrand02In2005,MengjiewontheChinaFamousBrandandwontheHunanQualityManagementAward03In2006,MengjiebeddingwasnamednationalMianjianproducts.CurrentlyMengjieproductsincludeembroiderykits,sewingkit,wasthecore,blankets,mattressesandotheraccessoriesHomeFurnishing8categories,morethan2600varieties04InMarch2016,Chinatextileindustrybrandindexlistreleased,manyenterpriseshavebecomeInternetusersfavoritebrand,mendalebecomeamonthlyindustrialbrandindexChinesebrandlist.productoverviewmainproductHowwedoThird18|PRODUCTOVERVIEWAtpresent,theproductsofthecompanymainlycoveredembroiderykits,quiltedsets,quiltcores,blankets,mattressesandotherhouseholdornaments,andmorethan2600varieties.梦洁家纺我们怎么做我们是谁我们要做什么未来计划财务与融资19|MARKETINGOFPRODUCTMengjiesuccessfullyconstructedamarketingnetworkwithaspecialandsoundchainmanagementmode,whichisthemainbodyofthenationallarge-scaleshoppingmallandthefranchisestore.Atpresent,thecompanyhas852storesnationwide,810counter-cabinets,withabusinessareaof1.3millionsquaremeters,thestrongmarketingnetworkisintheleadingpositionoftheindustry.whentheflagshipstorewasintheplatforminjune2012.Duringtheyearofoperation,thesalesdoubled,fromtheoriginalmonthlysalesvolumeof10-150,000tothecurrentmonthlysalesof300,000-400,000,becomingthehometextileTOP3merchant.Stores,shoppingmallsMobilephoneAPPComputerclient我们怎么做我们是谁我们要做什么未来计划财务与融资20|PARTOFOURPRODUCT我们怎么做我们是谁我们要做什么未来计划财务与融资23companybrandstrategyR&DCompany'sfutureFourth25|SHORT-TERMPROFITPLANMENDALE平实美学觅梦洁床垫梦洁宝贝寐梦洁MengJieinacomprehensive,pragmaticbrandstrategy,createaMengJie,Mei,babyMengJie,MengJie,formattress,plainaesthetics6brands,withrichlayersofproductstyleanduniquebrandpositioninginthemarket,becomeanindependentschool.Inrecentyears,intheoverseasexpansionof9largescaleHomeFurnishingbrand,MengjiedevelopedrichHomeFurnishingancillaryproducts,coveringthemulti-levelmarketdemand,establishthetextileindustrybenchmarkcompany'sfuturewhowearewhatwewanttodohowwedocompany'sculture27|R&DOFPRODUCTSproductionengineeringoverseasbrand29InParis,Milan,Beijing,Shanghaiandotherinternationaltrend,MengjiebuildingalargeR&Dcenterandresearchresourcecenter,keentocapturetheglobaltrendsoftextile,condensedmanyinternationaltopdesignersanddesignelitewisdom,giveeachproductoriginalitylifeconnotation.InParis,Milan,BeijingandShanghai,alloftheinternationaltrends,MengjiebuildingalargeR&Dcenterandresearchresourcecenter,keentocapturetheglobaltrendsoftextile,condensedmanyinternationaltopdesigners,whichaimstomakeeachproducthavegreatoriginalitylifeconnotation.publicwelfareundertakingcompany'scultureFifth32|PUBLICWELFAREUNDERTAKINGpublicwelfareundertaking50251510。36|PUBLICWELFAREUNDERTAKINGMengjiepublicwelfare,launchedfromthelastcenturyin80s,hascontinuedtopromotetheMengjieholdSupapieceofblueskyofloveforchildandlearningtolove,protectinghomeandaseriesofdisasterrelief,education,environmentalprotection,characterandloveforMengjieactivities.TheWorldAssociationofsleepmedicineinChinaonlycooperationtheenterprise,andtofundChinawomen'sdevelopmentwilljointlysetupaloveinthefamilyfoundation,aimstopromotegoodsleepcultureandfamilyvirtues,personalmoralityconstruction”.Forloveandaperfectblendofbeauty,Mengjie,whichinfinitestreamofArtandlife,istojointhegloballovefamily,tocreateanewstyl