WJ药业发展战略

华中科技大学硕士学位论文WJ药业发展战略姓名：杨敏申请学位级别：硕士专业：工商管理指导教师：廖建桥20051028IWJ2003GMPWJWJWJWJWJWJWJWJWJ,,WJ,,,,IIAbstractThisessaymainlytalksaboutWJMedicineCompany.Aftercompany’stotalmovingandpassingtheGMPauthenticationin2003,thecostofeveryaspectssuddenlyrises,andthecountryrepeatedlyreducethepricesofthedrugs,whichleadtothedevelopmentofWJruntothebottleneckstage.Facingtheday-to-dayintenselycompetitivemarketofdrugs,ifnotbebiggerandstronger,companywillbeannexedandpurchasedbystrongerenterprise,evenfacesthedangerofclosingdown.Undernewcondition,ifstilldeferredtothepatternofnatureaccumulationanddevelopmenttomanagetheenterprise,obviouslythecompany’sfollowingdevelopmentwillfeelweak,becauseoflackingtheforesightednessinmanagementanddevelopment.Sonowadaysit’sthetimeforWJtoimportandcarryoutthestrategymanagementidea.ThemaincontentofthispaperistoinstitutedevelopmentalstrategyplanforWJ,toexamineandassessthepastdevelopmentalstrategy,tograspthemedicinemarket’schangeandcombinecompany’sinternalactuality,thenprovidescientific,theoreticalandprofessionalbasisandsupportforWJmedicinecompany’sfuturedevelopment.Atfirst,theessaycrystallizestheWJ’sfuturedevelopmenttrend,givinganexactrelocationtothecompany,makingWJtheleaderoftheophthalmicmarket,andtogiveahighrepaymenttothecustomers,staffs,andinvestors.Itwillguaranteeaneternalbrandandlastingcompetitivepower.Then,makingaclearunderstandingofWJ’sactuality,includingtheanalysisofstrengths,weaknesses,opportunities,threatsandsoon.ItdeterminestheWJ’slong-termgoal,intermediatestagegoalandshort-termgoal,aswellashowtocarryoutthesestrategictargets.Afterwards,theessaytalksaboutsixaspects:theindustrystatus,themarketshare,thecapitalscale,thenetassetsscale,theprofitgoalandthemanagementlevel.ThatallexplainWJ’severystagegoalandthemethodorstep,includinginvestmentplan,productexploitationplan,marketexploitationplanandhumanresourcesexploitationplan.Keywords:competitionmanagementriskstrategyplan_____111.1WJWJWJWJ2003GMPWJWJWJWJWJGMPWJ2WJWJWJWJWJ1.2WJ1.2.12002WJ160GMP20035GMPWJGMP5,0002004WJ1,1002005WJ1.21.31,500WJ31-1WJ20025619465894020036993618786020048088710411002005130001250015002003GMP1.2.2WJWJ10151.5200312WJWJWJ3-5200461WJWJ24WJ3WJWJWJ200471042005WJ1018200571GMPWJ522.12.1.1GDP1.4-1.6%200420001232.1.2150WJ21GMP2345WTO2.1.32004347617.44%62.22.2.120059%20%200420052005200482005313%-17%2.2.212122.2.3600020080%72.2.436%818WJ3093.45%65.16%310100%20920036690.95%70.34%974.18%19.13%301/5132003278.16%11.57%821216212003119121.14%3072.2.5OTC2003199017.3()20032004OTC960%30%60%1/32-220032004%%158.6964.9228.7731.4534.992.1543.611.0353.30.3360.280.0770.240.0380.060.0390.050.022003()7118.71515.220047009.51179.5200474()710WJ1.8310OTC1997“”110010%1000OTC2-320032004%58.7610.127.134.813.623.61WJ3.342.282.061.21.031.030.280.280.240.140.060.05112.2.6128%10%325%30%30-50%42-4WJSWOTWJ---S••GMP•W•••O••SOWOT••STWT1233.1WJWJWJ19711601065602700020039SFDAGMP1.26120002004WJSFDAGSPWJWJ2002AAA200320031320032004200420043.2WJ3.2.1WJ1WJ,,,,,,,2WJ,,,,WJ3WJ,,WJ,,,,,WJ3-112WJWJ3WJ1WJ2WJ31WJ23.143.2.2WJWJ1WJ2WJ1WJ21WJ231544.1WJWJWJWJWJWJWJWJWJWJ16WJWJWJWJWJWJWJWJWJ5WJ2005WJ1.31500WJ17WJWJ4-1WJ2005,,,WJ3,5,WJ5,,WJ10,2005,,200,,2008,6,30,3,2010WJ,,,2015WJ,,,1020051.21.3,,10%20083,,WJ20105,12015WJ824.2WJ4.2.1WJ1./2.18/1/2344.2.2//WJ12/34.2.3WJ1WJ19WJWJWJ2WJWJ3WJ20WJ4WJ5WJ6WJ2000WJ214-2IFE10084024200540203009302740093027500730216013030700730218005301518510042008200310033005201040071007500820166008201670072014800310030772621=2=3=4=WJIFE2.62224.3WJWJ124.3.14-1————————1234234-24.3.2GE244-3GEGEGE254.3.3KSF4-4WJ264-5WJWJ30%50%27WJ20155-10200820%201030%201540%20081.51.7WJ201022.22820153.53.7WJWJ“”“”200835002010720020151122934WJGMP20052006WJ2008WJWJ2010WJWJWJWJ302015120052WJOTC1OTC31OTCOTC052OTCWJWJ172052020088002010150010020152000WJ20052015123324567331)2)3)4)5)34MBAWJ2005-10-835[1][]..,2002[2]..,2002[3]GerryJohnsonKevanScholes.ExploringCorporateStrategy.,2002[4]GaryHamel,C.K.Prahalad..,1998[5],..,2002[6][],A.J..().,2000[7][]..,2001[8]..,2003[9]FelixJansen...,2002[10],..,1997[11][].R....:,1998.6[12].,:,1998.11[13]D.Besankoetc...,1999[14]·..,2000[15]...,1999[16]...,1999[17]D.J.CM..,1998[18][]M.Grant,,..36,2001.11[19].().,2000[20],.[M].:,(.16)1999[21].[M].,2000.2[22],.[M].,2000.5[23].[M].,.:,2002[24],.[J].,2004(1)[25],.[M].,1995[26].[J],2002.7[27][M].,2002[28]..:,2003[29]..:,2004[30]L.L.Bethel.Industrialorganizationandmanagement.Mcgraw-Hill,1979.[31]JeffreyChurchandRogerWare.Industrialorganization:astrategicapproachMcGraw-Hillcompanies,Inc.2000[32]ChristineHarland.SupplyChainOperationalPerformanceRoles.InteggateManufacturingSystem,1997,8(2)[33]KennethW.Clarkson,RogerLeRoyMiller.Industrialorganization:theory,evidence,andpublicpolicy.NewYork:McGraw-Hill,c1982[34]LynnePepall,DanielJ.Richards,GeorgeNorman.Industrialorganization:contemporarytheoryandpractice.Cincinnati,Ohio:South-Western/ThomsonLearning,c2002.[35]ElmarWolfstetter.Topicsinmicroeconomics:industrialorganization,auctions,andincentives.Cambridge,UK;NewYork:CambridgeUniversityPress,1999[36]Armstrong,M.S.CowanandJ.Vickers.