您好,欢迎访问三七文档
当前位置:首页 > 行业资料 > 交通运输 > 第三方物流和逆向物流英语论文
3PLprimerforbusinesssuccessandReverseLogisticsWhatis3PL?Moreandmoreorganizationsworldwidewanttodevelopproductsforglobalmarkets.Atthesametime,theyneedtosourcematerialsgloballytobecompetitive.Oneoftoday’strendstosolvethisproblemisoutsourcinglogisticsorusingthird-party-logistics(3PL)tomanagecomplexdistributionrequirement.Outsourcingoflogisticstasksandsupplychainresponsibilitiesisadynamicmodel.Themostinterestingaspectsthancompanies-manufacturers,retailer,wholesalers,anddistributors-areturningoverpartsoftheirsupplychaintofirmsthathavetheirrootsascommodityserviceproviders.Firmsthatknowoceanshipping,forwarding,warehousing,ortruckingarenowhandlingand,insomecases,managingbroaddomesticandinternationallogisticsactivities.。3PLs,regardlessofhowexperiencedinoutsourcing,facecommonchallengestoprimetheirmarketandkeepitprimed.Theseinclude:Defineyourself.Howdoyouseeyourselfandyourcompany?Thisisanimportantquestion.Itframeswhoyouareandhowyoupresentandpositionyourselfinthemarket.Areyouanoceancarrierwitha3PLserviceoption?Areyouawarehousewitha3PLservice?Orareyoualogisticsserviceproviderwithastrongshipping,transport,warehouseorforwardingcapability?Thereissubstantialdifferencebetweenthesetwoviews,adifferencethataffectshowyoupositionyourselfandhowyouareperceivedinthemarket.Doingthesameorsimilaractivitiesbetterthancompetitors.Managementtools--suchasbenchmarking,partnering,reengineeringandchangemanagement,forexample--aremeansthatletcompaniesreducecostsandachieveperformanceimprovements.Theyarenecessarytosustainingcompetitiveness.Buttheycanalsobetemporaryachievements,ascompetitorsworktomimicprogramsthatwork.Strategyishowyoudifferentiateyourcompanyinthemarketplace.Itiswhatmakesyouuniqueandseparatesyoufromthecompetition.Positioningcanreflectthecustomersyoutarget,thetypeofserviceyouprovideorablendofcustomersandservice.Forexample,astrategycanbebasedonallimportersandprovidingone-stopshopping.Astrategycanbeslicedforimporterswhobringinlessthan500containersperyear;thisisadifferentsegmentthanthebroadapproachoftargetingallimportersorevenalllargeimporters.Oradifferentstrategyisfocusonimportersoflessthan500containerswhoaredistributors/wholesalerstomassmerchandisersandlargeretailers.Withthestrategy,youcanassembletheresourcesandapproachesneededforthemarketthatyouhaveselected.Haveoutstandingmanagement.Managementisoftenwhatseparatesoutstandingcompaniesfromthealso-rans.Itrequiresaleadershipwhohasasustainablevision,itsprocesses,goalsandmethodology.Theyhaveanentrepreneurialmindset.Thesepeopleareproactive,notreactive.Theseleadersseethelogisticsservice,notthefreight,warehouseorotherassetsemployed.Theyseethesupplychainprocess,notthetransactions.Allthisseparatesthemfromexecutivecaretakerswhocanflip-flopwithmanagementdejourapproaches,indifferenceorquickfixestogrowth,positioningandprofits.Investorsrealizehowcriticaloutstandingmanagementistoacompany'ssuccessandsoshouldthe3PL.Theseexecutivescanbreakthecompanyfromitscommodityserviceoriginsintobeingavalueserviceprovider.Researchthemarket.Foryourmarketingplan,youneedtounderstandyourmarket.Dependingonyourmarketpositionyoumaybelookingforgeneralorspecificinformationastoopportunitiesorissues,withthemarketorwithyou.Definethemarket;defineyourcustomer.Lookatthemarketyoucompetein.Seeitscomposition,size,trendsandneeds.Useinternalandexternaldataandadditionalresearchasneeded.Findcustomers;whoarethey;whomakesdecisions;whatdecisionsaremade;howaretheymade,whyaretheymade,whatexternalfactorsexistforcustomers;andhowareyouperceivedascomparedtocompetitors.Learnifyouarevisibleinthismarket.Andremember,customersarebothnewandexisting,withchangingneeds.Assessyourcapabilities.Thisisamomentoftruth.Youmusthonestlyassessyourstrengthsandweaknesses,yourcapabilitiesandlimitations.Thisappliestoallpartsofyourcompany,regardlessofwhethercorporateoffice,divisionorfieldlocationsorpartners/alliancesandregardlesswhetherdomesticorinternational.Thechecklistoftopicsincludes:Lookatyourstructureastovertical,horizontalormatrix.Itshouldreflecttheusualorganizationreportingarrangement.And,moreimportantly,itshouldsupportthemeanstoprovidingadynamic,ongoinglogisticsservicewithsuccessfulresults.Skillsets.Youwanttoestablishyourselfasasupplychainservicesolutionprovider,someonewhowilldevelopatailoredlogisticsprogramtofitthespecificneedsofeachcustomer.Solutionprovidersseethecontainer-andmore.Theyseepalletsofproduct-andmore.Theyknowitisabouttheprocess,notthecontainerorpallet.3PLsinitiallyfocusoninvestinginassets,warehousesandtechnology,withoutknowinghowthesefitinto3PLsolutions.Thisapproach3PLprimerforbusinesssuccessconstructsanswerswithoutknowingthequestions.Rather,thesuccessful3PLsells,designandmanagescustomizedlogisticsinaninternationalordomesticvenue.Theissuethenbecomeswhetherexistingpersonnelarecapableofsellinglogisticsandsupplychainsolutions.Aholisticsalesapproachisneededfor3PLsthanforcommodityserviceproviders.Commoditysalespersonneloftendealwiththecustomerperspectiveoftheneedtomanagecosts.Yetthecustomerhasadditionalaccountabilities.3PLsalespersonnelneedtoaddressthecu
本文标题:第三方物流和逆向物流英语论文
链接地址:https://www.777doc.com/doc-5170645 .html