三友有限公司发展战略规划

上海交通大学硕士学位论文三友有限公司发展战略规划姓名：周业锋申请学位级别：硕士专业：工商管理指导教师：骆建文20050303THEDEVELOPMENTSTRATEGYOFSANYOUABSTRACTThehistoricinnovationofthecorporation,thebasicequipmentsandfacilitiesandtheproductionabilityandresourcesofSanyouhasbeenindicatedinthefirstchapter.WehavealsointroducedtheCompanyOrganizationandthestatusofsalesandturnoverinthepassedyears.ThesecondchapterhasanalyzedthedetailedstatusofrelaysandtendoftherelaysinChinesemarket.Firstly,therelayindustryhasbeendevelopedforover10yearsinChina.Secondly,theapplicationoftherelaysin3fieldsofTelecommunication,AutoandHouse-applianceswillincreaserapidlyespeciallyinAutoandHouse-appliances,anditwillbringagiantmarketopportunityduetotheChinesecontinuallydevelopment.Withtheminimizationinsizefortherelaysandsolid-sateespecialfortheSSR(Solid-StateRelay)andthebreakthroughinICtechnology,itwillbringasignificantaffecttotherelayindustry.Fromtheindustrialanalysestovalue-chaininrelayindustry,itcanbedeclaredthatSanyoucangaintheadvantagesinkeyelementsofcompetitionbyutilizingeffectivenessofscaleandscopeeconomicalcooperationandreadjustmentofvalue-chain,andincreasetheabilityofthecorporationthroughthestrategyofunitingrelayindustryincludingOEMaswell.Therefore,weconcludethatSanyou’sforegroundisbrilliantifadoptingappropriatedevelopmentstratagemandstrategyplanning.Hereby,wediscussthedevelopmentgoalofSanyouforpresentandlongterms,Sanyoushalltaketheopportunitytoestablishhisprioritypositionwithin1to3years,tobuildupSanyou’sBrandasafamousonewithin5yearsandhaveabreakinsalesanddevelopmentinmultipleaspectsInthirdchapter,wespecifythebasicprocessformakingoutthestrategy.Firstly,weshallpositionSanyou’sgoalastobeonethefamousrelaymanufacturersandsuppliersintheworld;secondly,wedescribethecompany’stuskassupplyingcustomerwithpromptandprofessionalservesandqualityproductswithcompetitiveprices;finally,wemakeoutthegeneralgoalandperiodicalgoalforthecompanyincludingdetailedturnover,marketsharerateandprofitetc..Infirthchapter,wefocusontheanalysesoftheabilityofcompetitionofthecorporation.ThemainaspectstoreviewacorporationaretheBrand,theabilityofdevelopment,thehumanresources,theorganization,thefacilitiesandthefinanceetc..Weanalyze,bythe5typesofPotterMouldsinabilityofcompetition,thepricingabilityofsuppliersandcustomers,thecompetitionstatusofnewcompetitor,theintimidationfromthepotentialreplaceproductsandexistingmanufacturersinrelays.ItisclearthatSanyouhasacertainadvantagesandabilityofcompetitioninkeyelementsforsuccesssuchasdelivery,productquality,salesnet,responsespeedetc..Wealsoanalyzeanddiscusstheabilityofinnovationandapproachofgainingprofitofthecorporationbymeansofthevaluechainmould,andmatchtheadvantagesandintimidationsbymeansofSWOTandtrytoestablishandfindthepossiblestrategyfromlowcoststrategy,brandstrategyandmultipleelementstrategy.Uponthebasisoftheabovechapters,weconcentrateonmakingoutstrategyplanningofpracticaltransformforSanyou.inchapterfive.Firstly,thecorporationshallrisethecapacityofdevelopingnewproductandabilityinresponsetocustomerbylowcoststrategyandverticalintegratingandadjusting,buildupitsfoundationofmanufacturingtomeetrequirementofdeveloping,productioninscaleandautomationandobtaintheeffectivenessofscale,meanwhile,expandthescopeofproductsandachievetheeffectivenessofinneradjustment.Secondly,thecorporationshallbuildupitsinternetsystemincommunicationmanagementandcustomerrelationshipmanagement,solvetheproblemincommunication,innercorrespondencetoensurethecorrectinformationanddigitalstoeachother.Toaccommodatetheimplementationofstrategy,thecorporationshallinnovatethecorporationorganization,conductsurveyor’spolemanagementandcontinuallydevelopingbytakingaimatthecompetitors,atthesametime,thecorporationshall,onthebasicofstrategy,introducethebalancescorecardmanagementandcheckthestatusoffinance,customers,innermanagementincludingthestafftrainanddevelopment.Thirdly,thecorporationshalltakethebrandstrategytomarketSanyou’sbrandbyadoptingPBI,andservethecustomerinaccordancewithcustomer’srequirements.Finally,thecorporationshallfocusonthemaindevelopmentofcorerelays,andexpandthebusinessinmultipleelementsrelatingtothebasisofsharingthesourcesandcapacity,toattainthegoalofstrategyandrealizethedevelopmentforthecorporation.Thelastchapterprospectsthecorporationaftertheperformanceofallthestrategiesinthisarticle.KEYWORDS:strategyplanning,industrialanalyze,stratagem,surveyor’spolemanagement,balancescorecardmanagement,lowcoststrategy,brandsalesstrategy,multipleelementsstrategy..200533150199719981999200020012002200320046401,4302,6005,1007,85011,22014,76018,0002503504502-12-21990~20031990199519961997199819992000200120022003()4.3811.5825.5532.221.7523.231.7732.1540.2947.20()0.372.453.955.335.157.0210.4210.9214.6919.34550199851469.951541.1100.14%199970224.967143.995.61%200090065.688855.598.66%200188414.187413.498.87%20026911368922.499.72%2003117006.6114009.197.44%486294.1477885.498.27%65020002001200220032004200547.4946.5847.1249.1951.3354.50%-1.921.164.44.346.18200450.79200347.2200771.811.1%19.3434.6615.7%20022000200120032004200531.7732.1540.2949.0051.1380