上海GE广电的发展战略研究

上海交通大学硕士学位论文上海GE广电的发展战略研究姓名：朱健申请学位级别：硕士专业：工商管理指导教师：朱启贵20050612GE20041-5722.8200332.349.2200358.32003199910GEGEGEGEABBSIEMENSGEGESWOTGEGESWOTDEVELOPMENTSTRATEGIES’STUDYOFSHANGHAIGEGUANGDIANABSTRACTTheChinesePowerDistributionManufacturinghasbeendevelopingrapidlyduringtheserecentyears.Thewholeindustryhasrealizedsalesrevenue7228millionYuan,32.3%upthanthecorrespondingperiodoftheyearof2003,madeprofits492millionYuan,up58.3%.Itshowsthedrivingdevelopmenttendency.Especiallysincetheyearof2003,withtheappearanceoftremendousrequirementsgapforelectricpower,ourcountryhasstrengthenedtheinvestmentforelectricpowerandnetbuildwhichfacilitatesthedevelopmentofpowerdistributionmanufacturing.Undersuchgoodexternalenvironments,GeneralElectric(GE)triestomakeherelectricproductstobepenetratedtoeachangleofChinathroughthejointventures,ShanghaiGEGuangdianCo.,LtdestablishedonOct.1999.Therewith,ChinahasbeenmoreandmoreimportantduringtheglobaldevelopmentstrategiesofGEindustrial&ConsumerSystem.China’srapiddevelopmentprovidestheopportunitiesandchallengesforGEwhoistryingtobeoneofthebestpartnersofChina.DuetoGEenterstheChinesemarketalittlelaterelativetoABB,Siemens&etcjointventures,andherproductsorientationlaysparticularstressontopmarket,ShanghaiGEGuangdiancananalyzetheadvantagesanddisadvantagesobjectivelyandconstituteacompletedsetofdevelopmentstrategiesaccordinglytoadapttoChinesemarketdevelopments.Thisthesisexpatiatesfromthreeaspectshereinafter.PartI,GEGuangdian’scurrentmanagementandsupervisionactions.Itstartswiththekeymattersfacedbytheseniormanagement,reviewsGEandherjointventures’growthcourseinChinaandbringsforwardthethinkingabouthowtoimprovethemarketoccupancyandhowtorealizethelong-termdevelopmenttarget.PartII,Chapter2,3&4.Itanalyzestheinternal&externalenvironments,showsthecompetitionstructures,developmentchancesfromhighspeeddevelopingmarket(especiallythegenerateelectricityprojects),opportunitiesandrisks,selfstrongpointsandweakpoints,keyfactorsofsuccess&etc.ItusesSWOTanalyticalmethodtomakereadyforcompany’sdevelopmentstrategies.PartIII,Chapter5&6.ItbringsforwarderGEGuangdian’sdevelopmentstrategiesandexecutions.Combiningrecentyears’achievementsandtenyearsvision,itputsforwardthedetaileddevelopmenttargets.Onthisbasis,itproposesacompletedsetofworkablestrategicscheme,includingthestrategicdecisionmakingforproducts,market&customersgroup,operationfieldsandcompetitionfoundationaccompaniedwithdistributionsystemandHRsystem.KEYWORDS:GEguangdian,strategy,development,SWOTanalyticalmethod200505052005050520050505MBAGE1GE1.1203070,00020,000GE20055GE19992.820045.8300ABBSIEMENSGEGEMr.JimFisherGECEO1;;;5%,15%45%35%15%GE15%1/102/103/102GE;;ABBSCHNEIDERSIEMENSGEMBAGE21.2GE1878GE1892111-111TheNewGEGEGEGEGE11910GE1929GE19491979GE1979GEGEGEGEMBAGE32GE1993GEGEGEOEMGE55GEGE3OEMGEABBSIEMENSSCHNEIDERGE1994GEGEOEMGE1995198671990199526219971994GEP/V1996GEGEGEGMGEMBAGE41998GEGE19991018GE3860GEGE20GEGEGE60%40%GE35kV7.2-10kVF&CGE1.3GE199019972004GDP9%20058.8%20059%2120001346620021638610%6%200420033.91KW1905220041443700KW,2010MBAGE56KW20209.5KW1.4GE2004500500088.4%200420031~5722.88200332.3%49.27200358.37%32%70.56%200334%74%MBAGE620002.11;2ABBABB3GEC452002MBAGE72.2GEABB35KV2%33%38%27%2-110KV135:ABB,GE,SIEMENS,MOELLER,SCHNEIDER,208080ABBMBAGE82-1ABBSIEMENSGESCHNEIDERABBMOELLERSIEMENSSCHNEIDERABB2-210KVABBGESIEMENSMOELLERABBSCHNEIDERMOELLERGE1ABB()ABB10001001994300208,000ABBABB23276,000ABBABBZS35KV10KVABBFMNS2002ABB10KVABBABB2004831ABB150ABB35KV10KVABB2080ABBZSABBOEM2080ABBMNSMNSMBAGE9MNS1995200260ABBMNSMNSABB041008ABB13.52SIEMENS15050024203AH10KV10KV3AH1993SIEMENS35KV10KV1003Schneider198350OEMMBSM0410054MOLLER8000370199412.62080902MBAGE1070809031813000200222.9581.4780.5842-32003ABB135429420075775277260010673187102261706206555133491478ABB581691523741026564202218778128127137138006114081177243343GE34457144385584684653347524423392333233305143223002415322861894638250573211574943265975MBAGE11GESWOT3.1GE3.1.1GEGE100GEGEGEGEGE6SIGMAGEGE“GE”GE1979GE500GEGEGECEOGE20GECEO”GECEOGEGEGEGEABBSIEMENS;GEMBAGE123.1.2GE35KV35KV10KVSCB90.4KVPMCS35KVGEGEGE3.1.36GE6663.2GE3.2.1GEGE1999GE3.2.2GEGE208090ABBOEMZSMNSABBVD4FSABBABBABBABBABBABBSIEMENSGEMBAGE133.2.3GEGEGEGER&D35KVAK2000MLS3.3GEGE10KV35KV35KVGE35KV35KV3-120032007VCB35KV730.4132035KV547.862010KV1635.1220010KV11621250ACB946.21650390.15505411.675902003MBAGE143.4GE3.4.1ABBABB150KNOW-HOWABBABBSIEMENS3.4.2ABBGESIEMENSOEM80300050200460GE60MBAGE153.4.3GE8%1998GE200415%49304.483200412200412132200460001.81.250002004900060002006200720051183030200526000MBAGE1620056500“”3400GE3042600MW20051GE6KV055130%GE70%138020054225059GEGE3500MBAGE17GE4.120053GEGECEOGEGE2001122003262004GE200350%200439GE20%2005GE()50GEGEGE19992002200520%GE20054-1GE2000376764971327399066-2232420014464013123844981938131030200252178774843907888023635246200354457103245680269617052090200458836201648977211329821978200570000000054000000040000000MBAGE18-10000000001000000002000000003000000004000000005000000006000000007000000008000000002000200120022003200420054-1GE4.1.1GE1;2;3GEGEGEGEGEGEGE;4.1.2GESWO