2020地产样板房开放&家电“0”元竞拍活动策划方案

SINO-OCEAN地产店连宅样板房开放&家电“0”元竞拍活动OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITYDesignbydingfeiOPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITYYOURLOGOOPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITY大型家电“0元”拍卖会，场景化及情景式的全新体验，0元起拍，一锤定音，感受地产聚“惠”生活STRENGTHS亮点一OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITY大型家电拍卖会空降营销中心，大牌联名，拔高整场活动调性，打造#线上集赞赢好礼，线下品牌家电带回家#口号！重新定义主题暖场，0元竞拍！STRENGTHS亮点二OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITY线上朋友圈转发集赞赢大奖！线下邻里共话温馨拍卖“惠”到访送礼，镶金样房感幸福人居生活态度；STRENGTHS亮点三第一篇章（活动概述）2020OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITY地产店连宅样板房开放&家电“0”元竞拍活动SINO-OCEANSCENERYOPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITYCTIVITYCONTENTA活动概述DIARY...活动主题：地产店连宅样板房开放活动&家电“0”元竞拍活动活动时间：2020年5月1日活动地点：销售中心/样板房活动内容：家电竞拍/集赞送礼/样房淘金参与人群：意向客户活动调性：热闹/温馨/话题Themeoftheactivity:theopeningactivityofthemodelhouseofscenicspotstoreTime:May1,2020Venue:oceanscenerysalescenter/Activitycontent:0Yuanhomeapplianceauction/onlineJizan/GoldRushParticipants:interestedcustomersActivitytone:lively/warm/topic第二篇章（内容规划）2020OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITY地产店连宅样板房开放&家电“0”元竞拍活动SINO-OCEANSCENERY线上集赞活动活动规则ONLINELIKEACTIVITIESACTIVITYRULES转发集赞，到访领奖1.前期准备：由主办方设置九宫格图片，打造宣传专属口号，信息释出；2.活动期间：朋友圈推广宣传，线上转发并集赞，扩大活动知名度，吸引客户关注；3.奖品领取：线上转发并集齐点赞数，在活动当天，根据不同点赞数，到访营销中心领取奖品；OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITY活动一Otherthemeactivitiesrecommended[转发内容]针对地产五一活动信息释出提前准备好活动相关信息（#五一地产样板房开放？##家电“0元”拍卖会#）同时，穿插项目品牌信息，扩大线上面向群体，增加线上潜在客户对地产品牌的新了解，同时关注项目推进，线下到访营销中心；[奖品设置]转发集赞领取大奖线上转发朋友圈集赞，设置转发集赞数：集赞38个赞，可获得（呵护礼包）任意一件集赞58个赞，可获得（办公礼包）任意一件集赞88个赞，可获得（电器礼包）任意一件集赞128个赞，可获得（电器礼包）任意一件所有中奖客户需在规定时间内到远洋风景营销中心处凭截图领取，奖品有限先到先得，礼品不足即往下顺延；OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITYSUNSHINE|活动规划活动一Otherthemeactivitiesrecommended（转发朋友圈集赞/线下礼品推荐）呵护礼包（一次性口罩/洗手液/消毒液/湿纸巾）办公礼包（U盘/鼠标/键盘）生活礼包（充电宝/电动牙刷）OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITYSUNSHINE|活动规划活动一Otherthemeactivitiesrecommended电器礼包（热水壶/电吹风/泡面锅）01家电“0”元拍卖活动规则HOMEAPPLIANCES0YUANAUCTIONACTIVITYRULES家电竞拍，热闹全场1.活动期间，邀约客户现场签到并进场等待，每人最多可成功购买三件商品。2.所有商品0元起拍，依次加价，封顶价格为商品购买价格的65%，最终出价最高者获得商品；3.竞拍开始后客户通过举号码牌进行加价示意，一经举牌不得反悔，不可跳档加价，现场竞拍需逐次加价；4.拍卖师以三次敲击木槌定价，如无人举牌应价，则应价最高者获得商品购买权；5.在竞拍过程中如遇多个竞拍者参与封顶价竞拍，则现场竞拍者通过划拳方式胜者得。6.来宾拍得商品需填写相关资料进行实名登记，缴纳商品所拍费用，确认无误可购得商品。7.一经定锤，工作人员则带领竞拍者到旁边缴费处登记。OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITY活动二Otherthemeactivitiesrecommended01家电“0”元竞拍竞价规则家电竞拍，热闹全场一、竞叫：竞价拍卖，0元起拍，可自由开价，开价后的竞叫，其幅度须高于上一次竞叫数额；二、竞投程序：竞投人出价须举手示意，并报出名字和竞价，如投买成功，须签署“成交确认书”并凭此书于拍卖结束结束后付款取货。三、付款取货：付款处设在拍卖会场内（财务区），拍卖结束后办理付款手续并收取商品，肉未付款者，则视为主动放弃此机会，PS：现场有一名专业人员记录竞投成功的来宾的姓名与商品；OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITY活动二OtherthemeactivitiesrecommendedHOMEAPPLIANCES0YUANAUCTIONACTIVITYRULES嘉宾签到进场等待拍卖师介绍规则拍卖开始拍卖结束登记缴费OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITY活动二Otherthemeactivitiesrecommended时间规划拒绝拼凑，合乎人群的体验逻辑活动流程规划13:0013:0014:0014:1016:0016:30OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITY活动二Otherthemeactivitiesrecommended邀约全城宾客到访营销中心参与0元家电拍卖会，打造大牌家电“拍卖惠”活动；来宾现场签到登记信息并领取竞拍号码牌；SUNSHINE|活动规划OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITY活动二Otherthemeactivitiesrecommended到场来宾入场就坐，自由参观营销中心及样板房，静候主持人开场，拍卖会正式开始；SUNSHINE|活动规划OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITY活动二Otherthemeactivitiesrecommended主持人优雅登台，介绍拍卖会竞拍规则及竞价须知，现场准备就绪；SUNSHINE|活动规划OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITY活动二Otherthemeactivitiesrecommended拍卖会正式开始，由工作人员逐一展示竞品，在主持人的引导下进行拍卖，来宾通过举号码牌进行加价，拍卖师敲击三次，价高者得；SUNSHINE|活动规划OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITY活动二Otherthemeactivitiesrecommended拍卖会落下帷幕，来宾于营销中心签到处现场缴纳费用并领取竞拍拍品；SUNSHINE|活动规划淘金主题活动活动规则TheRoyalcircusislinedupfortickets到访有礼，淘金行动1.活动当天，每位来宾到访营销中心并参观新样板房，可现场参与淘金活动；2.在样板房内，现场来宾在工作人员的引导下，利用淘金勺挖取金米金豆；3.本次活动携手知名黄金品牌，为项目蓄客保驾护航，现场所得的金豆金米，皆可带走，感受镶金生活的品质；OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITY活动三OtherthemeactivitiesrecommendedOPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITY活动三Otherthemeactivitiesrecommended来宾到访营销中心并参观至新样板房，现场进行淘金游戏，感受镶金人居生活，现场将金豆带回家！SUNSHINE|活动规划第三篇章（氛围呈现）2020OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITY地产店连宅样板房开放&家电“0”元竞拍活动SINO-OCEANSCENERYOPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITYOtherthemeactivitiesrecommended物品展示区放置本次拍卖会大牌家电竞拍品（冰箱、空调、电视等），制造活动氛围；SUNSHINE|氛围呈现OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITYOtherthemeactivitiesrecommended茶歇区主要以精美糕点茶歇、水果拼盘为主，给予到访客户精致温馨的全新体验；SUNSHINE|氛围呈现OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITYOtherthemeactivitiesrecommended到处设置签到背景板、签到桌及花艺摆件，整体以拍卖会主题暖场元素为主；SUNSHINE|氛围呈现THANKYOU—店连宅样板房开放&家电“0”元竞拍活动—OPENINGOFMODELHOUSEOFSTOREHOUSE&HOMEAPPLIANCES0YUANAUCTIONACTIVITY