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285201510JournalofChangzhouInstituteofTechnologyVol.28No.5Oct.2015doi10.3969/j.issn.1671-0436.2015.05.0132015-09-281988—。4500014、“”“”。。F713.36A1671-0436201505-0060-06AComparativeStudyofBusinessModelsofQunarandCtripSONGTingtingBusinessSchoolofZhengzhouUniversityZhengzhou450001AbstractThroughanalyzingandcomparingthesamepointsanddifferentpointsofthefourelementsofthebusinessmodelofQunarandCtriparediscussedwefoundthatQunarandCtriparedifferentinopera-tionsystemwhichiscausedbythedifferentincomesource.TherevenueofCtripisrelatedtotheactualtransactionvolumeofcustomersandtourismcommodityproviders“membermode”buttherevenueofQunarcomesfromtheclickrateandotheradvertisingrevenue“trafficmode”.CtripandQunartakethecustomervaluepropositionasthecoreusingthebusinesssystemtocreateprofitsandprofitmargins.Whoprovidescustomerswithmorevaluehasmorecompetitiveadvantage.KeywordsbusinessmodelQunarCtripcustomervalue021。、IBM、。1999。20133—20153120139。510、、。2。、。11。4、、。JaapGordijnHansAkkermans12002JaneLinderSusanCantrell22000PeterWeiliM.R.Vitale3200142005、52012PeterF.Drucker61994、B.Mahadevan72000、JoanMagretta82002、92002PaulTimmer101998、Alexan-derOsterwalderYvesPigneur112002、122004、132009、、、AllanAfuah142004LarryBossidy、RamCharanCharlesBurck152002DavidW.StewartQingZhao162000、、。3AlexanderOster-walder、YvesPigneurChristopherL.Tucci172005、、。、。、、。AlexanderOsterwalderYvesPigneur2002、、JaneLinderSusanCantrell2000、、、、ChesbroughHenryRosenbloomRichardS.182002、、、192011、、202013、、、。、、、、、、、、、、。、、、。、162015AlexanderOsterwalder、YvesPigneurChristopherL.Tucci2005AmitRaphaelZottChristoph212013BenotDemil、XavierLe-cocq、JoanE.RicartChristophZott2220152320132013242014。———。22.1“”“”“”“”“”。、。2.2。。①②、③、。。33.13.1.11999、、、、。OTA“”2。、、。OTA。。2“”3.1.220055、、、。、、、、。265“—”3。CPCCPT。。3“—”3.2、、、。、、、。4。①。②、、、、、、、、“”、。③。④。①。②、、。。、。362015、。。③、。、、、、。。④“”“”。。44、、、、、、。、“”“”。“”。“—”。。“—”。。1GORDIJNJaapAKKERMANSHans.Value-basedrequirementsengineeringexploringinnovativee-commerceIdeasJ.Re-quirementsEngineeringJournal20022114-134.2LINDERJaneCANTRELLSusan.ChangingbusinessmodelssurveyingthelandscapeJ.Aeeenture20005630-635.3WEILIPeterVITALEMichaelR.PlacetospacemigratingtoebusinessmodelsM.BostonHarvardBusinessSchoolPress200196-100.4.J.2005773-81.5.J201212125-131.6DRUCKERPeterF.ThetheoryofthebusinessJ.HarvardBusinessReview199472595-104.7MAHADEVANB.Businessmodelsforinternet-basede-com-merceananatomyJ.BerkeleyCaliforniaManagementRe-view200042455-69.8MAGRETTAJoan.WhybusinessmodelsmatterM.BostonHarvardBusinessReview200286-92.9.J.IT2002686-87.10TIMMERPaul.BusinessmodelsforelectronicmarketsJ.JournalonElectronicMarkets1998823-8.11OSTERWALDERAlexanderPIGNEURYves.Ane-businessmodelontologyformodelinge-businessC//15thBledElec-465tronicCommerceConferenceBledSlovenia20021-3.12.D.2004.13.M.200912-13.14AFUAHAllan.Businessmodelsastrategicmanagementap-proachM.NewYorkMcGraw-Hill2004312-317.15BOSSIDYLarryCHARANRamBURCKCharles.ExecutionthedisciplineofgettingthingsdoneM.NewYorkCrowpublication2002149-156.16STEWARTDavidWZHAOQing.IntemetmarketingbusinessmodelsandpublicpolicyJ.JournalofPublicPolicyandMarketing200093287-296.17OSTERWALDERAlexanderPIGNEURYvesTUCCIChristo-pherL.ClarifyingbusinessmodelsoriginspresentandfutureoftheconceptJ.CommunicationsofAIS2005155751-775.18HENRYChesbroughRICHARDSRosenbloom.Theroleofthebusinessmodelincapturingvaluefrominnovationevi-dencefromXeroxCorporation'stechnologyspin-offcompaniesJ.IndustrialandCorporateChange20023529-555.19.21M.201167-70.20.“”J.2013583-95.21RAPHAELAmitCHRISTOPHZott.CreatingvaluethroughbusinessmodelinnovationJ.MITSloanManagementRe-view2013341-49.22DEMILBenotLECOCQXavierRICARTJoanEetal.Intro-ductiontotheSEJspecialissueonbusinessmodelsbusinessmodelswithinthedomainofstrategicentrepreneurshipJ.StrategicEntrepreneurshipJournal201511-11.23.J.20131129-36.24.J.2014715-19.櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚櫚毎毎毎毎《》20030471989。《》20011989。《》《》、。。56
本文标题:携程网与去哪儿网的商业模式比较研究
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