NBA-英文简介

History1.April6,1946,theowneroftheBostonGarden,WalterBrowninitiatedtheestablishmentofBasketballAssociationofAmerica(BAA),BAAestablishedatotalof11teams.2.November1,BAAgamebegan.3.1949,undertheBrown'sefforts,theUnitedStatesBasketballBAAandtheNBLmergedorganizationNBA.NBAhas17teams,dividedintothreedivision.4.Tolivenupplay,theleagueintroducedthe24-secondshotclockin1954.5.In1966,theCelticscompletedauniqueeightconsecutivechampionships.ChicagoBullsjoinedtheNBA,becomingthefirst10teams.6.In1967,anewbasketballorganizationABA(AmericanBasketballAssociation)wassetup,thefirstchairmanisGeorgeMikan.7.In1976，duetopoormanagement,ABAwasannexedbyNBA.Thenumberoftheteamsincreasedto22.8.In1980，DallasMaverickstojoinNBA.9.In1988,NewOrleansHornetsandMiamiHeatjointheNBA.10.1990OrlandoandMinnesotajointheNBA.1995twoCanadianteamstojoinNBA,TorontoRaptorsandVancouverGrizzlies,theNBAteamtoreach29.11.In2004，theCharlotteBobcatsteamjoinsinNBA，thentheteamsumreached30.12.Today,theNBAisstill30franchisesandcontinuestoevolveasoneofthepremiersportsleaguesintheworld.NBATeamsThe30teamsaredividedintototwoalliances------eastandwestaliance.Therearethreedevisionsineachallianceseparately.WestalliancecanbedividedtoNorthwest,SouthwestandPacificdivision.EastalliancecanbedividedtoCentral,SoutheastandAtlanticdivision.Eachdivisionhavefiveteams.30teamsof29branchislocatedinnativeAmerican,anotherteamfromToronto,Canada.NBAscheduleincludesregularseason,playoffsandfinals.Eachteamwillparticipatein82gamesinregularseason.Eachteamhave4matchesinregularcompetitionarea,2homegames,2roadgames.Thetotalnumberofgamesare1189.Aftertheregularseason,thefirstofthreecompetitionarefromeastandwestplayfortheplayoffsalongwithotherfiveteamsrecordingwell.theplayoffsadopttofouroutofseveninningsuntileasternchampionandwesternchampion,andfinallytothechampionshipfinals.WestallianceEastallianceMatchArrangementRegularseasonRegularseasonPlayoffsPlayoffsFinalGamesAllStarGameTheNBAall-star(AllStarGame)beganin1951,March2,heldonceayear.Thecompetitionisbyaudiencesandcoachchoose2010Dallasall-starsymbolCitethe24professionalbasketballplayer(theeasternconference,thewesternconferenceevery12,ofwhich5startersbyfansvotedtosevenplayersonthebenchbyelectedtheall-starteamcoachchoose),formeastandwestarmytroopsagainst.NBAall-stargameplayerstaketurnsplaying,inordertofullydisplaystheelectedeveryplayertowinthegame,requestisnotbig.Therefore,theeventsinceinception,attractedworldthelargecrowdwatching.By2010,andheld59thall-stargame,itsMiddleEasttroopswin35times.NBA全明星(AllStarGame)赛始于1951年3月2日，每年举行一次。该项比赛是由观众和教练选2010达拉斯全明星赛标志举出的24名职业篮球运动员（东部联盟、西部联盟各12名，其中5名先发球员由球迷投票决定，7名替补由当选该全明星队主教练选出），组成东部队和西部队进行对抗。NBA全明星赛比赛时双方球员轮流上场，以充分展现当选的每个球员的球技，对胜负要求不大。因此，该项赛事开办以来，吸引了世界广大的球迷观赏。至2010年，共举办了59届全明星赛，其中东部队取胜35次。NBA’sbusinessstrategy•basketballbusinessempireNBA（NationalBasketballAssociation）ThefourmajorprofessionalsportsofUnitedStatesMajorLeague-baseball,RugbyUnion,basketballandIceHockeyLeague,therichestleagueistheBasketballLeague,earningmorethan$5billion,althoughtheNBAisnotthemost-watchedLeagueinNorthAmerica,butitistheworld'smostglobalizedandinfluentialprofessionalsportsorganizationsandnow42languages212countrieslive,and750millionhomeswatchingtheNBAgame.Mikan,WiltChamberlain,BillRussellandMichaelJordan,Shaq,YaoMingandotherNBAheroesalmostahouseholdname.•OneofthemostsuccessfulmarketingNBAoftenappearsasasuccessstoryinthebusinessschoolmarketingtutorial,thetutorialtellsthestoryofhowtheNBAusedbignamesstar'sbrandssellingLeague,theuseofmodernmediameanspromotingtheLeague,howtouseinternationalizationstrategiestowardsglobalization,theyportrayLeagueofNBACommissionerDavidSterntheworld'sbestsalesman.HowdidSterncreatedamagnificentbusinessempiretoday?Commercialoperation(商业策略)•Strategy①：Globalpromotion•Strategy②：Powerfulmarketingpartner•Strategy③：Star-makingcampaign•Strategy④：Publicundertakings•Strategy⑤：AdvancedsystemsGlobalpromotionPowerfulMarketingpartnerStar-makingcampaignPublicundertakingsAdvancedsystemsNBAmatchandplayerStrategy①：Globalpromotion•Alliancecurrentlyhasarecordof76playersfrom31differentcountries•NBAgamebroadcastin215countriesaroundtheworldthrough43languages•NBAannualactivitiesinthevariouscontinents•NBAhave15overseasoffices,including4branchofficesingreaterChina,withmorethan100employees,hassparednoeffortinWorldBasketball•NBAhave10non-EnglishsitesincludingNBA.com/chinaNBAofficialsiteStrategy②：Powerfulmarketingpartner–NBAinternationalpartners:•adidas•CocaCola•EASPORTS•nike•Reebok•SpaldingNBAoverseaspartners(inselectedcountries):AMWAY(China)Peak(China)CHINAMOBILELiNing(China)McDonald's(China)RedBull(China)NBAgenerationsOperatorsarebrimmingwithstars‘svalueforthemarket。The90'smagicandbigbirdtwosuccessiveretirements,justbychance,Jordanturnedouttomakeupforthevacancy,sosternpromoteNBAJordanasthedominantplayerintheworld.Thisstrategyonceagainreceivestheeffect,charmingsmile,theclassicMichaelJordantonguemovementsandfabuloustechnologyconqueredtheworldfans,evenbasketballplayersinothercountries,makestheNBAtrulyaInternationalLeague.。迈克尔乔丹Strategy③：Star-making