威孚高科发展战略规划

上海交通大学硕士学位论文威孚高科发展战略规划姓名：缪钰铭申请学位级别：硕士专业：工商管理指导教师：刘海龙20050228EMBA2004500200375%50%25EMBASWOTSWOTEMBATHEDEVELOPMENTSTRATEGYOFWEIFUHIGH-TECHABSTRACTFuelInjectionSystemisthecoreofdieselengine;dieselengineisthecoreofautomobile.Withtherapiddevelopmentofeconomytheseyears,thegovernmentbroughtseriesofpositivefinance,credit,consumptionandtrafficpoliciesintoeffectinordertoactivatethemarketing,whichgraduallyimprovedtheautoconsumptionenvironmentandenlargecitizen’sdemandforauto.Intheyear2004,theautooutputandsaleofourcountryhaveexceeded5million,justinferiortoUSA,Japanandotherdevelopedcountriesaroundtheworld.Inparticular,carsarequiteusualamongcommonpeople,increasedamazing75percentintheyear2003.Chineseautoindustrynowisbecomingahotinvestingspotwiththehighestpotentialofdevelopment.WeifuHigh-tech,asamanufacturermajorinproducingthesparepartsforfuelinjectionsystemofautomobile,hasabundantresourceinresearchanddevelopment,advancedmanufacturetechnologyandperfectsaleservicenetwork.WeifuhasbecomethelargestmanufacturerofsparepartsforfuelinjectionsysteminChinaafterexperiencednearly50yearsofdevelopment.Themarketshareofourleadingproductshasexceeded50percentandhasbeenholdingthefirstpositioninthisindustryforaseriesof25years.However,asthegovernmentputthenewruleoftailgasemissioninpractice,thecoreoftheauto------fuelinjectionsystembecamethedecisiveparttoreachthestandard.BeingawareofChinesegovernment’sdeterminationtocontroltailgasemission,andwerecognizantofthehugepotentialofChineseautomarketandtheinevitabilityofopeningafterenteringWTO,foreignmultinationalEMBAcompaniesconsideredalotaboutthestructureactualityandtechniquelevelofthisindustry,begantoincreasetheinvestmenttoChinesemarket.Thetraditionalcompetitionsituationwouldexperienceanunchangeable,inevitableandultimatelychange,andthecompetitionwouldbeworsened.Asaresult,WeifuHigh-tech’sleadingpositionindomesticmarketwouldbefiercelychallenged.Therefore,weneedtoestablishnewstrategyscheme,adjustthemanagementandimprovethecompetitionabilityoftheenterprise.ChapterOnebrieflyintroducesthestrategymanagingliteratureofdomesticandoverseas,sumsupthecharacteristicofenterprisestrategies,reviewthedevelopingcourseofenterprisestrategyandstrategymanagementarisethesignificanceofstudyingdevelopingstrategyprogramofWeifuHigh-techandthestructureofthethesis.ChapterTwogivesadetailedanalysisoftheindustry.Firstly,itanalyzesthefutureofautoindustry,describesthedevelopingtrendofautoindustrymainlyfrom3aspects,i.e.compositiveincreasingstatusoftheindustry,thedevelopingtrendoftheproductandthestructurecharacteristicsoftheindustry.Secondly,itanalyzesthestructurecharacteristicsanddevelopingtrendofdieselengineindustry,pointoutthatthedevelopingtrendofdieselengineindustryinfutureis:highpower,lowfuelconsumption,lowemission.Detailedanalyzestheactuality,developingtrendandmaincompetitorsofthefuelinjectionsystemindustryagain,pointsoutthatthedevelopingtrendofthisindustryiselectroniccontrolledfuelinjectionsystem,explainstheopportunityandchallengeofWeifuHigh-tech.ChapterThreeanalyzesthestrengths,weaknesses,opportunitiesandthreatsofWeifuHigh-techindetailbyusingSWOTAnalysisMethod,whichprovidesideasandbasisforestablishingstrategyprogrambyanalyzingthemarketingenvironmentandabilityoftheenterpriseChapterFourmakesadeeperanalysisabouttheproductstatus,marketingability,humanresourceensuringabilityofWeifuHigh-techonthebasisofanalysismentionedabove,establishthefuture,obligationandstrategicobjectiveofthecompany.LastlyestablishesthedevelopingstrategyschemeofWeifuHigh-tech:productempolderingstrategy,EMBAmarketinginnovationstrategy,internationalcooperationstrategy,multipledevelopingstrategyandtalentensuringstrategy.Keywords:strategyPlanning,autoindustry,productstrategy,marketingstrategy,humanresourceEMBA2005228EMBA20052282005228EMBA50%251.11972EMBAstrategymanagement19792080123EMBA4211.123534EMBA56781.2EMBA50%25SWOTSWOTSWOT60%100EMBA30%6510115%EMBA2.11.2.3.51/32/390%510WTO40%7-8%2-12-1GDP1350008205479396744636788558478467593463426638216181854891750(E)y=0.0069x6-1.179x5+52.624x4-947.6x3+7464.3x2-15713x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iesel21IIEMBA2-1/P1.4-3L4000-4800rpm24-42KW2.5-4.75L:3000-4000rpm20-30KW5.7-7.8L10-12L3000rpm2000rpm110-170KW150-330KW200350%60-70%100%EGR4512345EGREMBA2-55-10I2-62.2.3EMBA2-72-8IT5008008011504508095016001600(1400)20501988-901990-941995-992000-2005EMBA155123HCNOx45100MPa110-130MPa150MPa--50MPa9020199696ECD-U2J21000NavistarIIWPLBQAPPVE30VE153037-850-80VE30-40PEMBA162.352.3.110200370200350503.8200345.13.720029.53.32003207.52004.786910.3177010