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AnalysisofthedevelopmentofbabysuppliespackagingdesignAbstract:Thebasicideaisthattheproductpackagingdesigntoconveytocustomersthefirstvisualeffects.Infantspackagingdesignshouldincludebothsides,ontheonehandofeachparenttomeetconsumermind,ontheotherhandalsoinaccordancewiththepackagingdesignconcept.Thecurrentinfantsuppliespackagingdesignunifiedphenomenonexistsintheshape,color,function,ect.aremostlyreferencedesign,originalityfactorislessdifficulttoraiseforeignbrand.Thiscontent,infantsuppliespackagingcharacteristicsandbasicprinciples,butoncurrenttrendsinfantsuppliespackagingdesignisanalyzedinordertobetterguidetheinfantsuppliespackagingdesign,promotebabyproductstobebettercapturethemarketandwinconsumers.Keywords:Infantsupplies;PackageDesign;Security;TrendsPackagingislinkedtohumanlifeandanindispensablemeansofproductionmaterials.Inthelonghistory,thepackagingaccompaniedhumanevolutionanddevelopment,however,thepackagingdesignoftheterm,butitisanewconceptintothe21stcenturyaftertheformation.Inthefiercemarketcompetition,productresearchanddevelopmentcyclebecomesshorter,thenewproductisalsoacceleratingthespeedofupdatingand,therefore,theneedforrapidprototypingofnewproductpackagingandpackagingdesign.Accordingtostatistics,Chinaiscurrentlythenumberofchildrenreached360million,nearly128.5billionyuanofchildren'sproductsinthehugemarket,investorsprofitableahugecake.Inrecentyears,withtheenormouseconomicandsocialdevelopment,children'ssurgeinthenumberofarticlesshowingtrends,corresponding,children'sproductspackagingisalsoconstantlyguise,attractingcuriouseyesofchildren,notonlybroughthugeeconomicbenefitsforenterprisedevelopment,moreistoestablishthechildren'sproductsmarketbrand.Statusofchildren'sproductspackagingdesign1、ProductpackagingdesignsingleIngeneral,children'sunderstandingofthingsandpreferencescausedmainlybyvisualstimuli,theattentionandinterestofgoodsmainlyfromfactorsaffectingtradedress,fun,uniqueshapeisthemainwaytoattracttheirattention.Currentlyourchildrenformasingleproductpackaging,multi-purposecassette,bagorbucket-stylepackaging,lackofinterestintheformofstructuralmodeling,asinglestructureisdifficulttomeetthechildren'scuriosityconsumerpsychology.2、PackagingisinconsistentwithcolorOnthecoloritself,itsrichexpressivenessgivescertainfeelingsandassociations,thisspecialfeelingcanbeunderstoodasastrongemotionandcolorrenderingpower.Colorplaysanimportantroleinchildren'sproductspackaging,perfectcolorperformanceisthekeytochildren'sproductspackagingdesignsuccess.Gorgeousbrightcolorstomeetthechildren'snovelty,odd,restless,aggressivepsychologicalcharacteristics,isanimportantmeanstoattractchildren'sattention.Forexample,inchildren'sproductspackagingdesigncombinedwithchildfamiliarthings,theuseofchildren'sfavoritelively,vividandbrightcolorscanattractawiderrangeofchildren'sattention,enhancetheirlikeabilityandmemorizingdegree.3、SecurityisnotstrongpackagingdesignChildren'shealthygrowthanddevelopmentoffuturerelationswithsocietyasawhole,especiallyinthegrowingnumberofone-childfamilies,thehealthydevelopmentofchildrenwillbecomeincreasinglyimportant.However,someincidentsproductpackagingmistakebecausechildrenemergedinrecentyearscausedendlessreachofchildrenadultmedicinessuchasevents,children'sfoodpackagingbagdesiccantwounding,jellycausechokingincident,toyswoundingmore.Behindthesetragicevents,wefoundthatmostoftheproductpackagingareunreasonableornormsrelated.Somechildren'sproductstherearesignificanterrorsinthepackagingstructure,suchassometimeagocausedabigstirinthejellyincident,inlargeparttoitssizeandshapearerelatedtoinappropriatepackaging,especiallysmallgobletjellyproblemismostprominent.Therearemanufacturersonproductpromotioninchildren'sfoodpackagingbagintoasmalltoy,sometoys,foodmaterialswouldpollutebuilt,somechildren'stoyswillbeusedasfoodingestion,whichcausedthechildtophysicalandpsychologicalharm.4、LackoffunctionalChildren'sproductspackagingdesignshouldbethecharacteristicsofthechild'sown,morecateragestheyrepresent,advocatedbysomecleverpackagingdesignsense,humanewayimplyfullofparentsandchildren,inspiredbytheuniquefunctionalityofChildrencuriousconsumerpsychology,andultimatelyachievepurchase.Currentlymostofourchildren'sproductsonlyemphasizesthefunctionoftheproductitselfandignorethefunctionalformofpackaging,shape,tastegeneralizedlackofstructuremakesitdifficulttoattracttheattentionofchildreninthisparticularconsumergroups.ChildrenSuppliesPackagingFeaturesWitheconomicdevelopment,populationcontrolawiderangeofsuccess,andnowmostChinesefamilieshaveonlyonetotwochildrenofsuchfamilieshavetheabilityandverywillingtolettheirchildrenabettereducation,betterlivingconditions,theuseofmorehigh-qualityproducts.Suchfamiliesbuildtrends,makingchild-classproductionhouse,moreandmoretypesofproducts,promotionaltoolshavebaked.However,theinevitableculturaldevelopmentandspiritualdevelopmentofmaterialculturecomplementeachothertoincreasetheabilityforconsumerstobuymoreandmorecriticaleye,inadditiontotheproductitself,theappearance,butalsoconsumerschooseaproductimportantfactor.Thus,children'sproductspacka