小企业三步曲：创立、生存与发展

Bolton(1971)()19656.5199012199023.518.5515DavidBirch1979MIT1969~19762/320Inc2/3(1989Inc1004126)GEP50GEP222(a)()(b)GEPMarkSandersStrida(c)((businessangels))RobertWright18,()3MarkRanson10Mark1.2.3.4.4Chapter111.1MathewManimala••6•(Quantum)•(BagelExpressbagel18)1-1•(Quantum17())()()181.21.2.81.2.3.4.5.6.1.2.11.192.1.2.2()Mintel(AnitaRoddick)()(8020)(3)KompassKel()10MarkHarreyWooldridge80Quantum70Dutton7030111()1001075PorscheJaguar300015000200400•30•1••12()••••••(100030000)10000113()••••••••••••Wooldridge14()WooldridgeWilliamAlexander801.2.3Exeter253025()1265000(250000251252)Exeter905115(1986)•()55()•32()•6()•(10)()•()•(DIY)•()161.2.//3.()4.5.()6.()(())1200~1500117952506.25004.47503.610003.120002.260001.26004036~44250TerenceConran()()BagelExpressDavidSinclairBagelExpressBagelExpress21.61.860037.512(1-1)18()600=100=99550+1200070=15935715935742227133Ben’sBagel71-1/h11988.8.20Ben’sBagelHendon10:00Pm~20005002:00Am1988.8.23CafeCroissantKing’sRoad11:30Am~275412:00Pm1.20Pm~1:30Pm312:00Pm~1253:00Pm1988.8.23TheCoffeeKing’sRoad3:00Pm~4488House3:30Pm1988.8.23Sharaton’sVictoriaStreet12:00Pm~3003001:00Pm119WilliamAlexanderCoventWilliamCovent()()1.3Quantum(1-2)122201-2Quantum121••1.2.3.4.5.6.7.8.GEP(19854)456789101112Chapter221.2.3.2.1PeterDrucker223DruckerP.(1985)InnovationandEntrepreneurshipHeineman,London2.1.1()188041()8050245070XeroxIBMICI2-119811989//()/()/()/()0~12657713~32169161233~406229362041~5613293434573296271001001001000~12122313~32443633~407131352141~5620325039574311031100100100100225()19811989//()/()/()/()0~121217142113~323426312933~405022381741~56316151857120215100100100100EmploymentGazette,March1991.MuppetJimHenson50Henson9000162.1.2262.1.32.1.42272.1.5PaulSmith15197410200BobPayton2.52.1.628JamesGoldsmithJamesGulliver10Argyll502.21231.2.3.4.5.6.2297.8.9.10.11.12.13.14.15.3020~30202.2.1()302312.2.232()2331991800250073.5100100098708887152-12.38267342-1CooperandLybrand,1991.898(2-2)2-2CooperandLybrand,1991.2352.4\\\\\\\362.4.115JaneClark554321Jane51Jane1523751=552542051=531552542=852052034=12133920=04851014=43344347488JaneJane2.4.238FInternational819826451982~198312.41984~1985342.4.323940•••••(SleepingPartners)2411986(PLC)425PLC2.4.4••••••‘’••243••••••••••••35(944935)14090••245Chapter33()()AutoglassAutoglass3.1347DavidSinclairBagerExpress45bagelRobertWrightMiltonKeynes25HeathrowHopShop()(48)MBA500••••MBAMarlborough203-11.2.3493-1//CPB/TheLaurels22321PB270n/aAldbourneNursing10291PB350n/aHomeAshburyLodge26182C2907AshgroveHouse23n/a2n/an/aBethanyHouse16n/a4n/an/aNursingHomeParkView15151PB3606StationCourt322PB30010WeymussLodge9272PB2756Southdown10141C2605PBn/aC3.21.50TBuick2.Perrier3.()Autoglass(20)231351()(2)(3)PaulHowcroftRohan70PaulRohanRohan(52)3.2.1353()80~903-154WallyOlinsSolaglas198440199010355()MichaelGregsonGregson153.2.256()PerrierLeFigaro357AndrewInglestonManagementToday80(50)(3)BrianWarnes40()3-2583-23210+1+2+3/3~3()3.2.3TimBell10001001020035920001000(YellowPage)SueClaridgeWallyOlinsQuantumQuantumQuantum10000~1500060()QuantumQuantumFordEscortFiestaXR2Quantum18000BMW325140QuantumTurboPlus34000Porsche944S2Quantum252525361HopShop48200•A4•••62••()•()•680~90363Equinox120050004010EquinoxExhibitionBulletin3.2.4HopShop64500052110.5BobPayton(6)(3651)VictoriaRichardsDanDuncanWhenSaturdayComes500090•AvonCosmetics••66367Chapter44••••()4.14694-1100003357050004-1==10000=5000(BEPP)-5-34.21010000A4B2471/10002000300040005000600070008000BB24.5A4-24-34-2A:1000010000B3636A5333722.5040000.0025000.0065000.0010.00=40000.0010.002.50=533335000.00()/10004-3B4.3150001500015004000(27)473/4.5020000.0045000.0065000.0010.00=20000.0010.004.50=363635000.00()BEPP=+=10000+4000=700053700070006500BEPPBEPP=+6500=10000+4000X3X3=2.15X=5.155.154.3.17447540100004000BEPP=10000+4000=14000=35000400.435000(BEPP700053500040)4.3.27500091677500060004.3.34-44-4Luke61.75000()3250020000(A)2250076()2.(A)2250010075000=(B)303.()6000+2000+500+500+500+500+2000+1500+1500+()1500=(C)165004.(C)16500(B)30=(D)55000477()5.55000=916766.3075000(D)55000(B)30=(6)6000•••4.478KensingtonQuickFitKensingtonQuickFit7510075003530035003003800370050032001503003001050030010800479()75003200330070002008035003200FrogurtFrogurt12312000120003050030500120003050004250060007000700020000450045001700017000600024000115004150060006500115001000600012500600012500100010004.5311992581989~1990143518481(12)1.2.VernonInternational199010006343.52/7401519915Vernon800094008211(4-5)4-5483OKOKHeleneHelene2622024MontyBurkeman50620041022AlliedProvincialHeleneNationalWestminster5004.64.6.1()844.6.2(4-14-2)4-1()()4-2485()4.6.3861:14874.6.44.6.533~1010~20()88254.6.61981331984()25(15489)2~74585850.5~1.52530180006334.6.7(Businessangels)65090LINC()LINC1993(EIS)•20•••1•100•4.6.8501983801990660020016.53IS194549150004-34-31025282611100KPMGPeatMarwick92DavidStoreyDaly2()1/3102/310Hall:94Daly(1987)JohnMcQueenStorey1.2.1995RichardNye25200RichardRichard495()()Richard251.2.3.4.96Chapter55RobertWright9RichardNyeLOreal95-1(5-1Autoglass),98(KSF)Autoglass5-1Autoglass599KSF1KSF2KSF3KSF4KSF5KSF5097757.87.65.96.277666677895525