我国肉类加工业发展战略研究

上海交通大学硕士学位论文我国肉类加工业发展战略研究姓名：沙旋申请学位级别：硕士专业：工商管理（MBA）指导教师：顾锋2003.1.12ASTUDYONDEVELOPINGSTRATEGYOFCHINESEMEATPROCESSINGINDUSTRYABSTRACTAlthoughChinaisthebiggestmeat-producerinworldwiththousandsofmeatprocessingfacilities,butstilllagsbehindthedevelopedcountriesinaspectsofwhole-scaleandindustrialcompetitivestrength.Asapooragriculture-foundationcountry,thevigorouslydevelopingofmeatindustrywillhelpChineseagriculturesectortowardsintensive-basedpatternandalsomeettheconsumer'requirementsofvariousmeatproducts.Thekeyissueofthestudyishowtoimprovethecompetitivestrengthofchinesemeatprocessingindustry.Combinewithcurrentsituationinmeatprocessingindustry,thestudypointoutmainproblemsinthelayersofenterprisesandindustrycircumstanceafteranalyzingthemacroµenvironmentsinmeatprocessingindustryandmatureddevelopmentpatternsinleadingcountries.Furthermore,thestudybringforwardseveralmeasuresinlinewiththemethods,whichcanhelpgovernmentandenterprisecarryoutrelevantstrategiesofmeatprocessingindustry.Thestudydividesintosixparts:Chapterone:reviewtheevolutionandcurrentsituationinmeatprocessingindustry.Chaptertwo:analyzethecompetitiveenvironmentinthelayersofmacroµ.Chapterthree:researchonmatureddevelopmentpatternsinleadingcountries.Chapterfour:concludethemainweaknessinChinesemeatprocessingindustry,chapterfive:accordingdiamondtheory,bringforwardsomesuggestionsongovernment’spolicyinthefieldsofindustryguideline,effectivenessofindustryassociationandreformonstate-ownedenterprise.Chaptersix:analyzehowtoimproveenterprisestrengththroughvalued-chaintheory,competitivestrategytheoryandcore-competitivestrengththeory.Thisstudysummarizethedevelopedpatternsinworldmeatindustry,analyzewholemarketsize,productstructureanddevelopingtrendinChinesemeatprocessingindustry,discussthecompetitiveruleinthismarketandputforwardseveralsuggestionsonestablishmentofgovernment’policy,constructionofindustrychainandcultivationofenterprise’scorecompetitivestrength.KEYWORDS:meatprocessingindustry,industrychainanalyze,competitivepatterns,governmentpolicy,enterprisestrategyMBA1WTOMBA2,(),,,,,2019852000154355953445.7%200023320628127%2001644528.9%1988199846200048.6201060MBA2,(),,,,,2019852000154355953445.7%200023320628127%2001644528.9%1988199846200048.6201060MBA31-120011-267%40%30%WTOMBA31-120011-267%40%30%WTOMBA31-120011-267%40%30%WTOMBA42001331.4171.2160.21-3200190%0-420012004%20%,1-4:50045438213%-5%201070-80MBA42001331.4171.2160.21-3200190%0-420012004%20%,1-4:50045438213%-5%201070-80MBA5MBA5MBA6MBA6MBA6MBA710TYSONTYSONPURDUEMBA710TYSONTYSONPURDUEMBA710TYSONTYSONPURDUEMBA812-1199737.17kg8.88kg20052/372MBA812-1199737.17kg8.88kg20052/372MBA9MBA9MBA10MBA10MBA111123MBA111123MBA111123MBA12MBA12MBA13                       MBA13                       MBA14     “”MBA14     “”MBA14     “”MBA15MBA16MBA16MBA1797%58%MBA1797%58%MBA18360090%5045%3040%70%1992IKBIKBIKB3520151    2518170005000301000“”“”400MBA18360090%5045%3040%70%1992IKBIKBIKB3520151    2518170005000301000“”“”400MBA191990199219985000A1231400300023MBA191990199219985000A1231400300023MBA20“”MBA20“”MBA20“”MBA21MBA21MBA21MBA2219905-3ABDCMBA2219905-3ABDCMBA2380153100199620001125302015201985MBA2380153100199620001125302015201985MBA2380153100199620001125302015201985MBA24199681WTOWTO2HACCPHACCPHACCPHACCPHACCPHACCPMBA24199681WTOWTO2HACCPHACCPHACCPHACCPHACCPHACCPMBA25MBA25MBA25MBA26MBA27(),,(,,),,,MBA27(),,(,,),,,MBA281234MBA281234MBA281234MBA291100,200112MBA291100,200112MBA291100,200112MBA300-4MBA300-4MBA316-31ABCD2MBA316-31ABCD2MBA316-31ABCD2MBA32AMBA32AMBA33MBA33MBA34MBA34MBA35MBA35MBA35MBA36MBA36MBA37MBA37MBA38MBA38MBA39MBA39MBA40MBA4041422002131我国肉类加工业发展战略研究作者：沙旋学位授予单位：上海交通大学本文链接：授权使用：上海海事大学(wflshyxy)，授权号：35620ea5-64f3-4573-b95f-9e0e01603026下载时间：2010年10月13日