河南联众公司发展战略研究

华中科技大学硕士学位论文河南联众公司发展战略研究姓名：张斯嘉申请学位级别：硕士专业：工商管理指导教师：王诗才20060425ISWOTSWOTIIAbstractAstheheadoftouristtrade,thetravelagencyinourcountryhasmadealargedevelopmentinrecentyears.Althoughthetradescale,enterprisequantityandthenumberofemployeehavemaderapidprogressrecently,therearemanyproblemsinthistradesuchasthestructureofproductsissimple,theproductsissimilar,managelevelandinformationdegreeislower,resourcesisdispersive.Facingvariouschallengeswhicharemarket’sall-sidedopentoforeigncapital,rapidprogressofinformationtechnologyandthevarietyofcustomer’sdemand,travelagencyinourcountryneedtofindadevelopmentalwayurgentlywhichcanparticipateininternationalcompetition.HenanLianzhongCorporation,asanewstarintravelagencytrade,havemaderapidprogressinshorttwoyearsusingdissimilarstrategyorientationandmanagementmodel.Ain-depthresearchandanalysistoit’sdevelopmentstrategyaredevelopedinthispaper.First,descriptionandanalysistothesituationoftravelagencytradearemade,developmentanddirectionofoverseasarealsointroducedinthispaper,comparingthedevelopmentandactualityofdomestictrade.Second,wedescribethedevelopmentandactualityofHenanLianzhongCorporation,analysisinternalandexternalenvironmentofourcorporationusingSWOTandvaluechain.Thechancesandthreatsourcorporationfacedandthepredominanceandinferiorpositionsonresourcesabilitiesarealsoexpatiatedinthispaper.Next,accordingtoaboveanalysis,wecarriedonvariousresearchwhicharecorporationmission,strategyorientation,strategymeansandthemannerofimplementtoourstrategyusingSWOTstrategicmanagementtheorytoHenanLianzhongCorporation,wealsoestablishfuturedevelopstrategyofourcorporation.Finally,blueprintsareproposedaccordingtotheimplementofcorporation’sstrategyinthispaper.TheaimofthispaperisofferingsomehelpfortheestablishmentofdevelopstrategyofHenanLianzhongCorporation,similarcompany,andthewholetrade.Keywords:travelagencytradestrategicanalysisstrategicchoicesstrategicimplement.111.12004149271012.8759.503.026.12%0.3%39.82.120041/2,1/3:2()()()(Retailer)[1]2006WTO31.21.31-1SWOTSWOT41-1SWOT522.12.1.1181234[2]···1857188518901850189120·[3]2.1.216·“”2-1[4]2-1////72120601988462580“”80“”1989728“”“”“”1989“”38“”13“”“”80“”“”“”“”[6]2[7]“”A.T.“”“”8“”“”·DeutschesReiseburo“”“”“2000”[8]31992·“”“”1993“”“”3/4“”·“”3/41994WagonlitTravelCarlsonWagonlitTravel125400027BruneReiseburo199119933[9]31987199912.3%912143019891999105002-2199950082858%199768054%4%0.9%[10]200080%01000200030004000500060001989199119931995199719990.00%2.00%4.00%6.00%8.00%10.00%12.00%14.00%16.00%18.00%20.00%2-25002000236.751461.562000219105.1064.61JTB20002170.51401.24[11]4E-travelIT200059003395%25001997384%2000300065020001302910%325%[12]CNN199929020%1785005350%19993%1002002000590020011/3270013%1141%[14]Internet2002553%[13]2-31/417.00%12.00%11.00%10.00%8.00%47.00%TRAVELOCITYEXPEDIAAIRLINESDELTAAIRLINESPRICELINE2-3551270%[15]2.22.2.1709090199819992004310312.12197819871987171988199619966222199690200414297208080%10%[17]132.2.22004142971017.821/21/312-42-52000469.020041017.82116.6%200010.7820043.02-71.9%20031%5-6%2-402000400060008000100001200014000160001992199419961998200020022004142-523“”[18]19891999,,500,,2572%58%02000400060008000100001200020002001200220040204060801001201401576%[19]8080%10%2-620041%200%10%20%30%40%50%60%70%80%90%1980198519901995200020042-6[20]“”4165,,,,61733.13.1.120042502063-13-13.1.2183-23-240019122393-31000MISCRS19B2B10%2005203-3203.22144.1[21]1918·1978“”“”IT“+”“”4-14-1[21]224.1.11200396002009120036510%822004GDP13.659.5%200410.2%GDP2004GDP1680200010%GDP323WTO2006WTO4GDP14GDP75%[22]1999520024[23]64.1.2[24]254-21[25]20041492710%10555590120026—22760%3[26]4.1841600[27]----2870%80%E“”5[28]2004GDP80001000294.24-3[29]4-3[29]21304.2.1[30]4-1[29]131230-60395%432540%336LOGO4.2.2[31]14-2[29][31]4-3344-3[29]//1235342[32]4-4361237341-353865277MISCRS24SOHOe394.3SWOT(Opportunities)(Threats)Strengths(Weaknesses)4-5SWOT(Opportunities)(Threats)1.2.3.4.5.6.7.1.2.3.4.5.6.7.Strengths(Weaknesses)1.2.3.4.5.6.7.1.2.3.4.5.6.7.4-54055.15.1.15-15-1415.1.21[33][34][35]21235.2123425.35.3.1SWOT[36]SWOTSOWOSTWT5-1SWOTS1.2.3.4.5.6.7.W1.2.3.4.5.6.7.O1.2.3.4.5.6.7.SO1.2.3.4.5.6.7.WO1.2.3.4.5.6.7.T1.2.3.4.5.6.7.ST1.2.3.4.5.6.7.WT1.2.3.4.5.6.7.435.3.2SWOTSWOT5-25-2SWOT5.3.344112IT34567213524-620337-1010455-35.45.4.1[37]12016••201610546235.4.2[38]125.4.3[39]47[39]12345648[40]“”5.55.5.1.149[41]2[41]3[41]505.5.21123421512331235266.1130%70%70%2380%5346.2140019122391123254380%20%6.316-16-26-1556-226.41[42]562eeeee6.516-31-3576-4123215823450%31abcdef2596.612B2BB2CCRSB2BB2CB2BB2C33G7-246021WTOSWOT61MBA200362[1]2005510-11[2]20041218-22[3]20031110-13[4]2001822-25[5]PatYale20041144-45[6]StephenF.Witt,MichaelZ.Brooke,PeterJ.Buckley.TheManagementofInternationalTourism.UnwinHymenLtd.199130-35[7]200212-14[8]1996618-19[9]1999624-26[10]1999310-11[11]200236-9[12]2005656-60[13]DimitriosBuhalis2004733-35[14]VincentC.S.Heung,RaymondChu.ImportantFactorAffectingHongKongConsumerofaTravelAgencyforAll-inclusivePackageTours.30UrnalOfTravelReserch,August2000.76-90[15]JamesW.Bronson,Joann1wKrauss,WilliamLDougan.Consortium