深圳会展中心发展战略探究

上海交通大学硕士学位论文深圳会展中心发展战略探究姓名：朱波申请学位级别：硕士专业：工商管理指导教师：胡巍20090111PESTEFEIFESWOTTHEREASEARCHOFDEVELOPMENTSTRATEGYFORSHENZHENCONVENTION&EXHIBITIONCENTERABSTRACTWithinrecentyears,thesustainablegrowthofChina’seconomypromotestheflourishmentofconvention&exhibitionindustry.Manyregionsareregardingtheconvention&exhibitionindustryastheirneweconomicgrowthpointorpillarindustry.Meanwhile,buildingtheconvention&exhibitionvenueisboomingalloverthecountry.Atpresent,thecapacityofconvention&exhibitioncentersinChinahasthetrendofoversupplyandeachlocalexhibitioncenterisfacingfiercecompetition.Inordertobethetoponeincompetition,howtochoosecorrectdevelopingstrategybecomesparticularlyimportant.RegardingShenzhenConvention&ExhibitionCenterSZCECasthestudysubject,thearticleanalysestheinternalandexternalenvironmentoftheenterprisebyusingPESTFIVEFORCEMODELEFEandIFEandfindoutthefactorswhichinfluenceandbenefittheenterprisedevelopment.AdoptingtheGrandStrategyMatrixandSWOTMatrix,thearticleanalysesthestrengthweaknessopportunitiesandthreatsoftheenterprise,andclarifiesthefutureco-developmentstrategyofSZCEC,thatis,onthepremiseofstrengtheningmarketdevelopment,theenterprisewillalsotakemarketpenetrationstrategy,andtakeflexibleuseofthecomparativelyconcentratedstrategyonthebasisofhorizontaldiversification.Atthesametime,thearticlealsodeterminesthedifferentiationcompetitionstrategyfortheenterprisebusinessdevelopment.Finally,thearticleputsforwardtargetedsolutionsoftheimplementationofstrategyintheaspectsofenterprisemanagementorganizationalstructurehumanresourcesmarketingfinanceservicesinformationtechnologybuildingandenterpriseculture.BasedonpracticalcaseandcombinedwiththedevelopmentstatusofShenzhenConvention&ExhibitionIndustry,thesubjectdeterminesthedevelopmentstrategyofSZCEC.ThearticlecannotonlybeaguidancetothefuturedevelopmentofSZCECtosomedegreebutalsobeacertainreferenceforthedevelopmentstrategyofconvention&exhibitioncenterconvention&exhibitionvenueinothercities.KEYWORDS:convention&exhibitionindustryShenzhenConvention&ExhibitionCenterdevelopingstrategyMBA111.1199919993.619991012-1720049.7520041220061120081MBA21Figure1TheDevelopmentCourseofSZCEC3-51.2200820102004.122006.112008.1MBA320%1911.31.4PESTEFEIFESWOTQSPM2123SWOT1MBA44QSPM562Figure2TheFrameworkoftheArticleMBA522.1PoliticalEconomicSocialTechnologicalPEST3PESTFigure3PESTAnalysisofSZCEC2.1.1MBA61919200520052007200020079()2010220120160335106(UFI)15(10)102.1.29.6%13200724661911.4%0.3510%MBA712007Table1TheValue-addedGrowthofDomesticIndustriesof2007289103.7%-1.3%12138113.4%+0.4%9632811.4%+0.6%200822007Table2China’sForeignTradeVolumeGrowthof20071218025.7%-1.5%955820.8%+0.8%2173823.5%-0.3%20081420076765.4114.7%GDP0.150.949.00.152.547.41.62220082008MBA832007Table3TheValue-addedGrowthofSZIndustriesin20076.23-17.3%3444.7414.5%3314.4415.0%20082.1.319782.1.420902007GDP20077598.7620.49%GDP32.46%50%4454.3958.62%320073580820.5%1919831.7%1555232008MBA9225760.8%PCT2480136.2%45.9%420072.22.2.12.2.1.15420085[]200413MBA102.2.1.261299.8362006MBA11404532007612.6402002ElectronicMBA12AmbientAmbient,2.2.22.2.2.120%202.2.2.2MBA13142001-2007Figure4TheEarningsofChina’sExhibitionIndustryfrom20012007(Unit:billion)200320082010274.690.386.4108127.51802000204060801001201401601802002001200220032004200520062007MBA143MBA15452001-2004Figure5TheNumberofChinaExhibitionProjectsfrom20012004(unit:piece)2001200020023000520072387307532983560010002000300040002001200220032004MBA1625061033062001-2007Figure6TheEarningsofChinaExhibitionsfrom20012007(Unit:billion)20036172020242837420510152025303540452001200220032004200520062007MBA177.2.372007MBA187Figure7FiveForceModelofConvention&ExhibitionIndustry2.3.12.3.1.1150%MBA19283200190842.3.1.212000GDP40009234723358200592005MBA2052.3.1.312GDP13.82%2002GDP7051GDP700033831.442056%200752.3.1.4MBA211200919,400830009123102539%2500045000102008MBA2280350112.3.1.58Figure8TheExhibitionCitiesMapofPearlRiverDelta130102928.633852243112008MBA2345——62.3.270%30%122.3.312[]2007MBA24113242910022.3.413[]2007MBA252.3.5FKM142.4EFE2.4.114[]2007MBA26O3O42011O55Table5TheExternalThreatsofSZCECT1T2T3T4T52.4.2ExternalFactorEvaluationMatrixEFEEFEEFE110-2020.01.01315-1-551-5-1O1O24Table4TheExternalOpportunitiesofSZConvention&ExhibitoinCenterMBA2745EFE5.0-5.005.0-5.0EFE6Table6EFEMatrixofSZCECO10.205.001.00O20.154.500.68O30.124.000.48O420110.103.000.30O50.083.000.24T10.12-4.50-0.54T20.10-3.50-0.35T30.05-3.00-0.15T40.04-2.00-0.08T50.04-2.50-0.101.001.481.480MBA2833.120051.4920071.86251232005149200717517200773400ISO90021020062007MBA293.1.1322882535000300012810.52.22126332200454159UFI2004200420052005202005152006922MBA30200620072007CBDCBD3.1.21199931305030IBMSAP40400501302CSA20043ICEF20075MBA313.2123453.32004MBA329Figure9TheCurrentOrganizationalChartofSZCEC(1)(2)(3)(4)20081()()()()MBA333.4213.4.13.4.23.4.31233.4.4MBA343.4.531220162%11138%5016%97226%261198565%3%23%74%10Figure10TheStaffTitleofSZCECMBA3511Figure11TheStaffAcademicStatusofSZCEC53.530%72005-2007Table7MainFinancialDataofSZCECfrom20052007200520062007148941669918608/12%11%471634944176166