2012年新南威尔士大学3MT比赛获奖选手Sumaiya-Ahmed的演讲稿件以及简析

2012年新南威尔士大学3MT比赛获奖选手SumaiyaAhmed的演讲稿件以及简析（见稿件每段段末的汉语说明）Thewaitingtimeinthemovieindustry:TimingdecisionsforDVDrelease1.Youdon'thavetobeastand-upcomedianoraSydneybusdrivertoknowthattimingiscritical.WhetheritbeSamsunglaunchinganewsmartphoneorUnileverintroducinganewshampoo,companiesmustdecidehowlongtowaitbeforereleasingthenewversionofaproduct.Whileanewreleasemaymeannewsales,itcanalsohamperthesalesofexistingproducts.［用大家熟悉的话题开篇，逐步引出研究话题。注意这个开篇不仅内容贴近日常生活，语言上也比较口语化。］2.Myresearchexaminesthesetimingdecisions,focusingonthemotionpictureindustry.AndinparticularIaskhowlongmuststudioswaitbeforereleasingaDVDafteramoviehasbeenlaunchedattheboxoffice.［简洁明快地提出自己的研究内容］3.Eachyearstudiosmake$9billionattheboxofficeand$24billionthroughDVDs.Boththesechannelsareinterrelated.ReleasingaDVDtooearlymaymeanpeoplewoulddefertheirpurchasesatthetheater,andjustbuytheDVD,leadingtolowersalesofboxoffice.Releasingtoolate,oncetheexcitementsurroundingthefilmhasdissipated,mayleadtolowerDVDsales.Thusmanagersneedtostrikeabalancebetweenthesetwoinordertomaximizetotalrevenue.［提供具体的研究背景，说明研究的意义。］4.Thesegraphsillustratetherandomapproachtotimingdecisionscurrentlyadoptedbystudios.ConsiderMrandMrsSmithandHarryPotter,bothofwhichstayedattheboxofficeforover20weeksandgrossedover$100million.However,thewaitingperiodforthereleaseoftheDVDwas24weeksforMrandMrsSmith,whileonly15weeksforHarryPotter.Thissuggestsaneedforamoresystematicapproachtomakingtimingdecisions.［结合一页PPT,用具体的实例说明目前研究的不足之处。］5.Usingamodelingapproachthatallowsmetobalancebetweenthesetwochannels,IfindthatonaveragethewaitingperiodforthereleaseofDVDis13weeks,buttheoptimaltimevariesacrossmovies,dependingoncharacteristics,suchascriticalratings,genre,starpowerandsoon.［简洁明快地提出自己的研究方法与研究结果。］6.Akeybenefitofmymodelistoinformspecificmanagerialdecision-making.RecallthatforMrandMrsSmiththewaitingperiodforthereleaseoftheDVDwas24weeks.However,mymodelsuggeststheoptimaltimetobefourweeksearlier,whichwouldhaveresultedinanincreaseinDVDsalesby5.7%.Thiscanmeanthatforthestudiosandformanyotherbusinessesmanagingaportfolioproductastitchintimewillsavealotmorethannine.［总结研究意义。根据上文提出的实例，具体阐明研究的价值，并且用俗语生动形象地进行概括。］