跆拳道俱乐部经营与发展策略

摘要I摘要跆拳道运动是一项起源于朝鲜半岛的对抗性体育运动，自传入中国以来，被我国青少年广泛青睐。本研究以沈阳某某某跆拳道俱乐部为主要研究对象，对该俱乐部的经营问题进行了深入的分析，以期通过这种研究提高沈阳某某某跆拳道俱乐部的经营水平和业绩。本研究在实施过程中主要运用了访谈法和问卷调查法，通过上述方法对沈阳某某某跆拳道俱乐部的经营者、教练员和学员进行深入访谈和调查，获得科学准确的第一手资料。通过对沈阳某某某跆拳道俱乐部的问卷调查以及访谈，该俱乐部在经营过程中总体水平在行业内部居于较优地位，训练器材、教练人员数量、水平以及经营战略等方面均领先于其他竞争对手。但是，该俱乐部依然存在一些问题，可以进行改进和提升。这些问题主要体现在俱乐部的市场策略有待创新、教练人员后续教育需要加强、课程体系设计缺乏计划和人性化服务有待提升等方面。针对上述研究所体现出的问题，我们建议沈阳某某某跆拳道俱乐部通过以下方法加以解决，即创新市场开发策略、加强教练后续教育、加强课程设计的科学性以及提高服务的人性化水平。期望通过这些措施提升沈阳某某某跆拳道俱乐部的整体经营水平和经营效率。关键词：跆拳道；俱乐部；经营；对策AbstractIIAbstractTaekwondoisaconfrontationalsportoriginatedintheKoreanPeninsula,Chinapassedsincethen,hasbeenwidelyfavoredbyouryoungpeople.Inthisstudy,ShenyangcenturyTaekwondoclubasthemainobject,theclub'soperationsconductedin-depthanalysisinordertoimproveShenyangcenturyTaekwondoCluboperatinglevelandtheresultsofsuchresearchthrough.Thisstudymainlyusedintheimplementationprocessoftheinterviewsandquestionnaires,bytheabovemethodShenyangcenturyTaekwondocluboperators,coachesandstudent-depthinterviewsandsurveys,accesstoscientificandaccuratefirst-handinformation.ThroughthecenturiesTaekwondoclubShenyangquestionnaireandinterviews,theclubinthecourseofbusinesswithintheindustry,theoverallleveloflivingintermsoftheoptimumlocation,trainingequipment,coachingstaff,andthenumberandlevelofbusinessstrategyandotherthanaheadofothercompetitors.However,theclubstillhassomeproblemsoperationscanbeimprovedandenhanced.Theseproblemsaremainlyreflectedintheabsenceofcontinuingeducationinstructor,slowbuildsecuritysystem,curriculumdesignandlackofplanninghumanservicesshouldbeimprovedandsoon.FortheInstitutetoreflecttheproblems,werecommendShenyangcenturyTaekwondoclubthroughthefollowingmethodstoresolve,namely,strengtheningeducationplanningfollow-upcoachingstafftoimprovesafetymanagement,strengthenthescientificcurriculumdesignandimproveoperationalhumanelevel.ExpectedtoimprovetheoverallmanagementlevelandoperationalefficiencyShenyangcenturyTaekwondoclubthroughthesemeasures.Keywords：taekwondo;Club;businessmanagement;countermeasures目录III目录摘要...................................................IAbstract................................................II目录.................................................III1前言...................................................11.1选题背景.....................................................11.2研究目的和意义...............................................11.3文献综述.....................................................21.3.1沈阳地区跆拳道俱乐部研究现状...........................21.3.2国内其他地区跆拳道俱乐部研究现状.......................31.4相关理论基础................................................41.4.1企业经营基本概念.......................................41.4.2人力资源管理理论.......................................52研究对象与方法.........................................82.1研究对象.....................................................82.2研究方法....................................................82.2.1访谈法.................................................82.2.2问卷调查法.............................................82.2.3数理统计法............................................103某某某跆拳道俱乐部问卷调查的数据......................113.1某某某跆拳道俱乐部的基本情况...............................113.2与市场策略相关的数据结果....................................113.2.1营销要素数据结果......................................113.2.2年消费价格要素数据结果................................123.2.3学员性别数据结果......................................123.2.4学员年龄数据结果......................................133.2.5学员职业数据结果......................................133.2.6学员目的数据结果......................................133.2.7学员年消费数据结果....................................143.2.8学员选择俱乐部理由数据结果............................143.3与人才策略相关的数据结果....................................143.3.1从业人数数据结果......................................143.3.2教练人员性别数据结果..................................153.3.3教练人员年龄数据结果..................................153.3.4教练人员学历数据结果..................................163.3.5教练人员兼职数据结果..................................16目录IV3.3.6教练人员教龄数据结果..................................173.4与产品策略有关的分析........................................173.5与服务策略有关的数据分析....................................173.5.1场地面积数据结果......................................173.5.2训练设施数据结果......................................183.5.3学员对俱乐部教练员的工作态度的满意度数据结果..........193.5.4学员对俱乐部的教练员水平的满意度数据结果..............203.5.5某某某跆拳道俱乐部的服务满意度数据结果................204结果与分析............................................224.1研究结果....................................................224.1.1某某某跆拳道俱乐部的市场策略..........................224.1.2某某某跆拳道俱乐部的人才策略..........................224.1.3某某某跆拳道俱乐部的产品策略..........................234.1.4某某某跆拳道俱乐部的服务策略..........................234.2波特五力模型分析............................................254.2.1潜在竞争者分析........................................254.2.2行业内竞争者分析......................................254.2.3替代竞争者分析........................................264.2.4购买者分析............................................264.2.5供应商分析............................................265某某某跆拳道俱乐部改善经营策略的举措..................275.1改善市场策略的举措..........................................275.