黄河钻井公司发展战略

上海交通大学硕士学位论文黄河钻井公司发展战略姓名：陈文钢申请学位级别：硕士专业：工商管理指导教师：史占中20050325EMBAISWOTSWOTEMBAIITHEDEVELOPMENTSTRATEGYOFHUANGHEDRILLINGCORPORATIONABSTRACTHUANGHEDrillingCorporationbelongstoShengliOilAdministrativeBureau.IthascontributedverymuchtoShengliOilAdministrativeBureauduringthedevelopment.NowtheexplorationofShengliOilfieldisinthelaststage.ItisimpossiblethatthemarketofdrillingwellinShenglioilfieldexpandsmuchmore.Theout-of-datethoughteffectsthedevelopmentofHUANGHEDrilling-wellCompany.Theincomeincreaseslittleyearbyyear.Theincomegotfromothermarketofdrillingwellaccountsforverysmallshare.Thecompanyhasnotclearandsuitabledevelopmentstrategy.Itisinneedofarightdevelopmentstrategyinordertodevelopfaster.Thefirstchapteranalyzesthecompetitionenvironmentandmarketstructure.Thechapterintroducesthemacro-conditionofthedrillingwellindustry.Howtheoilandgasresourcepolicyandlawsocialfactoreffectthedrillingwellcompanyisanalyzed.Thefivecompetitiveforcesmodelisusedtoanalyzethecompetitivestateofdrillingwellindustry.Amongthemcustomsupplierandthepresentcompanyarethemostimportantthings.Thesecondchapterdescribesthehumanresourceassetandmachinetechnologicalcapacitymanagementandachievement.Throughcomparisonbetweenitandotherbetterdrillingwellcompanies,thedifferenceisfound.TheSWOTtoolisappliedtoo.Advantagedisadvantageopportunityandthreatisconcluded.Inthethirdchapterwemakethedevelopmentstrategyonthebasisoftheupperanalysis.Thedevelopmentstrategyincludesmanagementstrategymachinestrategyinformationstrategytechnologystrategyandhumanresourcestrategy.Themeansofhowtheindustrydevelopsweremadetooinsevenaspects.Keywords:developmentstrategy,drillingcorporation,themeasuresofdevelopment,SWOTEMBA2005325EMBA20053252005325EMBA1“”“”18592030()193568199099209090EMBA2208020902l2080ISO9000ISO9000EMBA313EMBA4USGS200011Oilt810Gas31210m315.0738.7735.429.3158.9045.5917.934.5143.8413.7816.210.498.636.6511.05.095.894.3910.93.341.1010.734.68.130.148.833.46.75.483.400.62.6©20011228EMBA51-11-2102011-21210201998197.719.38%114.4199856.850%114.4Maters14EMBA68397.4113.220021247020021717020164EMBA71266.1138.6204.710.3066.141.60.380.2825.311.636.90.68680.7118.2198.910.3780.743.70.250.2220.09.629.60.6764.4110.616.010.354.44.10.300.301.31.22.50.52010.449.559.910.210.49.920.30.170.151.81.53.30.54521.7182.4204.110.321.754.776.40.240.305.316.421.70.2443.262.866.010.183.211.314.50.220.180.72.02.70.2590.224.825.010.150.23.70.180.200.030.70.730.04008.48.410.302.52.50.200.50.50.000186.7596.3783.010.278186.7171.5358.20.2910.25454.443.597.90.55611.0226.023710.23611.053.464.40.230.2642.414.116.50.145197.7822.31020.010.274197.7224.9422.60.2870.25656.857.6114.40.49721EMBA824199820027.6%891080090010007%2010GDP2000102000-20107.5%GDP200010800201022260220003.4%20105%2000620104EMBA920010.18199620011-319931319931993199419951996199719981999200015671235170922623547273236617027174012891440158223792174208218051943185518442040198315607171044371379414417558424645827-376-614-1752221564117229435983146990910261165182117501437977051015202530199619971998199920002001EMBA10EMBA11M.E.Porter1-4EMBA12EMBA13211419981999200020012002194136164220242%-30%21%30%10%6030%4231%5835%9040%%-30%38%50%13593106135%-31%14%26%15EMBA1415WorldRotaryRigsinOperation,1992-2001Region/Country1992199319941995199619971998199920002001NorthAmerica8979741,0649881,0951,3661,1419131,3041,329Canada96184261231270374259245344266Mexico80362834464955434463UnitedStates7217547757237799438276259161,000Central&SouthAmerica170167206238235228187145184192Argentina49427192685744355762Bolivia1611108751213116Brazil26252320222120192327Columbia12131516141612121416Venezuela5058698510811082576360Other1718181716191791621WesternEurope112898389989481636783Italy2314111113129987Norway15131413151717172224Turkey1516161510107666UnitedKingdom33242327313428181723Other26221923292120131423EasternEurope&FormerU.S.S.R.21242424231919171616Poland18181818181615141513RussiaNANANANANANANANANANAOther3666534313MiddleEast128135102100107124134116128159Iran39452121222225272733Iraq0000000000Oman12161617192324192427SaudiArabia22211717172628202531Syria17151213151414131419UnitedArabEmirates18181717171718151318Other20201915172225222531Africa948378849610297606469Algeria30292828282923131520Egypt16131417192122171824Libya15151311131313874Nigeria161079141312889Other17161619222627141612AsiaandOceania254240214190189192185147150170Australia10111212141415101010Burma181510101178796India1241058270616052464950Indonesia50403835435450343249Malaysia10101086686711Pakistan11910111112117105Philippines79107621001Other24414237373740373338WorldTotal1,6761,7121,7711,7111,8432,1261,8451,4611,9132,01816EMBA151-6200020022000200120021.1037.371132.681237.50141.89145.33148.85895.48987.351088.652.591.77657.06588.37140.88144.29134.44450.89512.77453.933.1629.141789.741825.87282.77289.62283.291346.371500.121542.581-71-719981999200020012002222.53206.82318.69314.95284.82----19.5617.6015.602000EMBA16SWOT4030604019975199812.628565EMBA171997181998191999202000282003352001180.227.882122200323272-22-1200320036716ZJ70D1547C-1-12ZD50D2117ZJ5