NIKE公司PPT

AboutUsNIKE:WHOAREWE?•HeadquarteredinBeaverton,Oregon•Startedin1962with$500（BlueRibbonSports）•clothing,footwear,sportsequipmentandsoon•Aimtomakerunningshoessuitableforrunners•Nowhasrevenuesof$11billion•Operatesin160countrieswith24,300employees•BrandsincludingNike,ConverseandColeHannNIKE:WHATDOWEDO?Shoes(footballbasketballrunning)•Sportswear•Others:watchglassandsoon.•Fromthesepictures,wecanknowthatbothofourproductsarewelldesignedandmade.•Doyouwanttogetthereasonwhyourproductsarewarmlywelcomed?•So,followme```HOWDOWEDOIT?Ifyouhaveabody,youareanathlete.Andaslongasthereareathletesintheworld,Nikewillhasgrowninstrength.“byBillBowerman•Nike'scorporateculturereflectstheemphasisonpersonalizedfeatures,regardlessofworking,living,movement,thoughttodo.Sports,performances,freeandeasyfreedomofsportsmanshipisthepursuitofpersonalizedNike'scorporateculture.•Nike'scorporateculturedoesnotstandstill•NikePersonalizedMarketing•Buildingcorporatecultureisimportanttonotetheirownpersonality,todeveloptheirownpersonality.Mustfullydeveloptheirowndistinctivepersonality,andtoestablishgoodatseizingopportunitiestoimplementvariousnewculturalideasofinnovationNikecorporatelocation,itlikesaschool,ithasaforest,joggingtrails,lakes,footballplayground.Nikehopedtocreateaharmoniousworkenvironment,thattheworldhasenoughchaos,andworkingtimeshouldbeasfreeasathome.Youcantalkwithyourcolleaguesabouteverythingyoulike.ISTHATENOUGH?WHATWOULDWEDO?•Createadestination•Encourageloyalty•Encourageperformance•Knowthecompetition•Embracetechnology•Rightproduct,rightplace,righttime•Knowourmissionstatement•Diversifyandenhancebutdon’tlosesightofyourcorepurpose•Knowour‘market’•Understandtheirneeds•MakesureourpeopleknowitandbelieveinitBRINGINGTHEBRANDTOLIFE