外贸函电 Unit 1 layout of Business Letter

1ForeignTradeCorrespondence郭苏文Email：[e-mail]:15823879099西南政法大学经济学院2MAINCONTENTSUnit1LayoutofBusinessLetterUnit2EstablishingBusinessRelationsUnit3EnquiriesandRepliesUnit4OffersandCounter-OffersUnit5OrdersandRepliesUnit6PackingUnit7Shipment3Unit8TermsofPaymentUnit9InsuranceUnit10ClaimandSettlement4References葛萍《外贸英语函电》复旦大学出版社2007年尹小莹《外贸英语函电》西安交通大学出版社2004年廖瑛《实用外贸英语函电》华中科技大学出版社2003年马宗贤《外贸英语函电》北京科学技术出版社2006年王慧敏《外贸函电》北京大学出版社2005年5Unit1LayoutofBusinessLetter书信格式TheStructureofaBusinessEnglishLetterTheLayoutofaBusinessEnglishLetterWritingPrinciplesofbusinessLetters7“Cs”6TheStructureofaBusinessEnglishLetter（英文书信的结构）1、Letterhead(信头)2、ReferenceandDate(日期)3、InsideNameandAddress(封内地址/收信人地址)4、AttentionLine（经由..）5、Salutation(称呼)6、Subjectline（事由）7、Bodyofletter(正文)8、ThecomplimentaryClose(客套的结束语)9、Thesignature(签名)10、EnclosureNotation(附件说明)11、Carboncopynotation(抄送)12、Postscript(附言)7（一）Letterhead(信头)1、ContentsofletterheadCompany’sname;address;postcode;telephonenumber;telexnumber;faxnumber;e-mailaddresswebsite;Possiblythenameofthechiefexecutive,sloganofacompany2、Twofunctionsofletterhead：1）toidentifywherethelettercomesfrom2）toformone’simpressionofthewriter’scompany83、Specimenletterheadtheprintedletterheadisprintedinthecenterortheleftmarginatthetopofthepage.TheEasternseaboardCorporation324ParkAvenueNewYorkTel:225-7820Telex:222711TheEasternseaboardCorporation324ParkAvenueNewYorkTel:225-7820Telex:2227119（二）ReferenceandDate(日期)1、Functionsofdate：Torecordwhentheletterwaswrittenandserveasimportantreference2、WaysofwritingdateAugust3,2012----Americanform3rdAugust,2012----BritishformItisunwisetoabbreviatethenameofthemonthorshowthedateinfigurelike3/8/20123、PositionofdateThedateisusuallyplacedtwolinesbelowthelastlineoftheletterhead，atleftmarginforfullblockstyleorendingwiththerightmarginforindentedstyle.10Reference:Thereferenceisgenerallyusedasausefulindicationforfiling.Itisoftenplacedtwolinesbelowtheletterhead.Yourref:Ourref:11（三）InsideNameandAddress(封内地址/收信人地址)1、ContentsofinsideNameandaddressName;address;zipcode2、TypesofInsideNameandAddress1)Thereceiverisacompany:TheAcmeShoeCo.Ltd.369PiccadillyLondonUK122)Thereceiverisanindividualinacompany:Mr.SarahDavisSalesManagerTheAcmeShoeCo.Ltd.369PiccadillyLondonUKMr.先生Mrs.夫人miss小姐Ms.女士13（四）AttentionLine（经由）An“attentionline”isconsideredapartoftheinsidenameandaddressanditleadstothelettertoaparticularpersonordepartmentwhentheletterisaddressedtoacompany.RichardThomas&BaldwinsLtd.,151GowerStreetLondon,SC76DY,EnglandAttentionMr.CaveorAttentionofPurchasingManager14（五）TheSalutation1）Thesalutationisthepolitegreetingwithwhichthewriterbeginsoropenshisletter.2）Dearsir,DearMadam,Dearsirs,DearMesdames,Gentlemen(不能用单数),DearMr.xxxIftheletterisaddressedtoanindividual,Itisusualtouse:Dearsir,DearMadam,DearMr.Smith,DearMs.John,DearProf.Hobart,DearDr.Walter.Whenaddressingalettertoafirm,DearSirs,Ladiesandgentlemen,Gentlemen(AmericanEnglish)wouldbeused.ThetrendistowardsMs.asthecourtesytitleforallwomenregardlessoftheirmaritalstatus.15（六）SubjectLine（事由）1、FunctionofSubjectLine：Tohelpthereadertoobtainthegistoftheletterquickly2、PositionofSubjectLine：Itcomestwolinesbelowthesalutation,eitherbeginningattheleftmarginorinthecentre,dependingonwhichstyleyouareusing.3、ContentofSubjectLineNameofcommodity;quantity;numberofL/C;NumberofS/C（1）Re：SewingMachines（2）Subject：OurcontractNo.2345.YourL/CNo.345（3）SewingMachines16（七）BodyoftheLetter1、PositionofbodyoftheletterThebodyofthelettershouldbegintwolinesbelowthesubjectline,ifthereisone,atleasttwolinesbelowthesalutationifthereisnosubjectline.2、ContentsofbodyoftheletterP171）theopeningsentence---thefirstparagraph2）theactualmessageoftheletter---paragraphtwo,three…3）theclosingsentence---thelastparagraph17TheopeningsentenceThankyouforyourletter25GW/gpofSeptember19……Yourletterofthe10th,Augusthasbeenreceivedwiththanks.InreplytoyourletterofJuly2….WithgreatdelightIlearnthat….Ihavethepleasuretotellyouthat…TheclosingsentenceWelookforwardtohearingfromyousoon.Pleasedonothesitatetocontractusifyourequireanyfurtherinformation.Wewouldbegratefulifyoucouldsendusthisinformationassoonaspossible.18（八）ComplimentaryClose客套的结束语TheComplimentaryCloseismerelyapolitewayofendingaletter.eg:Yoursfaithfully,orFaithfullyyours,Trulyyours,orYourstruly,YourssincerelyorSincerelyyours(informal)19（九）TheSignature1、Alllettersmustbesigned.Unsignedletterhasnoauthority.2、alettershouldbesignedbyhand,andinink,andfollowedbytheperson’snametyped.eg:Yoursfaithfully,TheOverseasCo.Ltd.(signature)W.BlackPresident(jobtitleorposition)20（十）Enclosure(附件说明)Ifanydocuments,catalogues,pricelist,etc.aresentwithaletter,itisnecessarytoadd“enclosure”oritsabbreviation“Enc”.eg:Enc:2InvoicesEncls:1B/L1Photo1Certificate21（十一）TheCarbonCopyNotation(抄送)Whencopiesoflettersaresenttoothers,typeCCtoxxx”or“CCxxx”belowanyenclosureattheleftmargin.（十二）Postscript（附言）Apostscriptisusedasadevicetodrawthereader’sattentiontoapointwhichthewriterwantstoemphasize.Don’tuseapostscriptifyouforgettomentionapointinthebodyoftheletter.eg:P.S.Iamgoi