外贸函电unit2(第三版)

新世纪高职高专商务英语类课程规划教材新世纪高职高专教材编委会组编主编吴思乐胡秋华大连理工大学出版社EstablishingBusinessRelationsUnit2Part1BasicKnowledgeConcernedPart2Letter-writingGuidePart3OtherCommonlyUsedExpressionsandSentencesPart4SampleLettersPart5PracticalTraining大连理工大学出版社EstablishingBusinessRelationsUnit2Leading-inTasksTrytofinishthefollowingtasksandpredicttheobjectivesandfocusofthisunit.Task1.假设你是美国辛普森公司（H.Simpson&Co.Ltd.；Address：98SouthStreet,Boston,USA；Tel：[phone]；Fax：[phone]；E-mail:[e-mail]）进口部的经理。最近，你通过朋友弗里曼先生（Mr.Freeman）了解到广东省纺织品进出口公司（GuangdongTextilesImport&ExportCorporation；Address：68XiaobeiRoad,Guangzhou510000,China；Tel：[phone]；Fax：[phone]；E-mail：[e-mail]）的情况，并且对其产品非常感兴趣。现在，请致函该公司，试图与之建立业务关系。大连理工大学出版社EstablishingBusinessRelationsUnit2Leading-inTasks注意信中务必包含以下内容：(1)承蒙弗里曼先生（Mr.Freeman）的介绍，我们得知贵公司的名称和地址。(2)本公司为国营公司,专门经营中国纺织品进口业务,是美国主要的中国纺织品经销商。(3)特此致函，希望与贵公司建立业务关系。(4)如蒙惠寄最新的产品目录及价格表，将不胜感激。(5)盼速复。大连理工大学出版社EstablishingBusinessRelationsUnit2Leading-inTasksTask2.针对Task1中所拟信函的内容，以广东省纺织品进出口公司出口部经理的身份拟一封回函。注意该回函中务必包含以下内容：(1)来函收悉，谢谢！很高兴得知你们对我方产品感兴趣并愿与我方建立业务关系。(2)贵公司的愿望与我方不谋而合。(3)应贵公司要求，特此随函附上本公司最新的产品目录及价格表，如有兴趣或者有进一步的需要，务请告知。(4)希望能与贵公司合作。大连理工大学出版社BasicKnowledgeConcernedPart11.TheSignificanceofEstablishingBusinessRelationsItisfairlytruetosaynocustomer,nobusiness.Toestablishbusinessrelationswithprospectivedealersisoneofthemostimportantundertakingseitherforanewlyestablishedfirmoranoldonethatwishestoenlargeitsbusinessscopeandturnover.Establishingbusinessrelationsisthefirststepintransactioninforeigntrade.Ifanewfirm,orratheracertaincorporationofours,wishestoopenupamarkettosellsomethingtoorbuysomethingfromfirmsinforeigncountries,thepersonsinchargemustfirstofallfindoutwhomtheyaregoingtodealwith.Weshouldnotonlydoeverythingpossibletoconsolidateoldcustomersbutalsoseeknewonestoenlargeourbusiness.大连理工大学出版社BasicKnowledgeConcernedPart12.TheMainChannelsandMethodsforEstablishingBusinessRelationsUsually,youcansecureallthenecessaryinformationaboutanewcustomerwiththehelpofthefollowingchannels:banks;periodicals;advertisementsinnewspapers,magazinesoronTV;theintroductionfromyourbusinessconnections;themarketinvestigations;theCommercialCounselor’soffices;theIndustrialChambers;theChambersofCommercebothathomeandabroad;inquiriesreceivedfromthemerchantsabroad;self-introductionbymerchantsthemselves.Sometimes,akindofmiddlemanisnecessarytobringtwocompaniestogether.大连理工大学出版社BasicKnowledgeConcernedPart12.TheMainChannelsandMethodsforEstablishingBusinessRelationsHavingobtainedthedesirednamesandaddressofthefirmsfromanyoftheabovesources,youmaystartcontactingtheprospectivecustomers.Themainmethodsinclude:communicationinwriting;attendanceattheexportcommoditiesfairs;contactattheexhibitionsheldathomeorabroad;mutualvisitsbytradedelegationsandgroups;Ofalltheabovemethods,thefirstoneiswidelyusedinbusinessactivities.大连理工大学出版社BasicKnowledgeConcernedPart13.TheMainContentsofaLetterforEstablishingBusinessRelationsGenerallyspeaking,thecontentsofaletterrequestingabusinessrelationshipincludetellingtheprospectivecustomershowandwheretheirnamesandaddressesareknown,self-introducing,indicatingyourdesiretoenterintoabusinessrelation,orsometimesmakinggeneralinquiriesandexpressingyourexpectationforcooperationorearlyreply,etc.Whileforlettersinreplytothelettersrequestingforabusinessrelation,thecontentsmayincludeexpressingyourthanksfortheincomingletter,expressingyouragreement/desire/wishtoestablishabusinessrelationwiththeaddressorandindicatingtheactionyouaregoingtotake.大连理工大学出版社Letter-writingGuidePart2Steps/ContentsTypicalExpressionsForlettersrequestingfortheestablishmentofbusinessrelations:1.TellingtheaddresseeshowandwheretheirnamesandaddressesareknownWewereverypleasedtoobtainyournamefrom...(我们很高兴从……处获得贵公司的名称。)Wearedelightedtolearnfrom...that…(我们很高兴从……处得知……)Wehaveyournameandaddressfrom…(我们从……处得知贵公司的名称和地址。)From...,weknow/havelearnedthat…(通过……，我们得知……)Throughthecourtesyof...,wearegiventounderstandthat…(承蒙……我们得知……)Ontherecommendationof...,wehavelearnedthat…(通过……推荐，我们得知……)Yourcompanyhasbeenkindlyintroducedtousby…(……把贵公司介绍给我们。)大连理工大学出版社Letter-writingGuidePart2Steps/ContentsTypicalExpressionsForlettersrequestingfortheestablishmentofbusinessrelations:2.Self-introducingWearea...corporation,handling...(我们是……公司，专营……)Wewouldliketotakethisopportunitytointroduceourselvesas...(我们想借此机会做下自我介绍。我们是……)Wenowavailourselvesofthisopportunitytointroduceourselvesas...(我们借此机会自我介绍。我们是……)Wearewritingtointroduceourselvestoyouasa…(作为……，特来函自我介绍。)Wewouldliketotakethelibertyofintroducingourselvestoyouwithaviewto...(我们冒昧自荐，希望……)Ourcorporationisspecializedin...(本公司专营……)大连理工大学出版社Letter-writingGuidePart2Steps/ContentsTypicalExpressionsForlettersrequestingfortheestablishmentofbusinessrelations:2.Self-introducingWearemainlydealingin...(我们主要从事……)Wehandlevariouskindsof...(本公司经营各种……)Wehavebeenengagedformanyyearsinthelineof…(我们已经从事……多年。)...fallwithinthescopeofourbusinessactivities.(……属于我们的经营范围。)Ourcorporationisestablishedforthepurposeof…(本公司是以……为宗旨而建立的。)Asyoumayknow,wesupply...(如贵公司所了解，我们可供应……)大连理工大学出版社Letter-writingGuidePart