全球奢侈品行业28页最新报告WorldwideLuxuryGoodsMa

ThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsentLuxuryGoodsWorldwideMarketStudySpring2012UpdateMilan,7thMay20122Sept11SARSSubprime&financialcrisis$/€+13%+10%Socio-EconomicTurbulenceJapanearthquakeWORLDWIDEPERSONALLUXURYMARKETEVOLUTION(1995-2011E,€B)2011reachedanewpeakforluxurygoodsconsumption3BainconfirmsstrongholidayseasonsalesPERSONALLUXURYGOODSMARKETBYQUARTER2010€173BQ14,8Q24,8Q33,5Q44,72011E€191B10%12%12%8%10%12%12%8%QoQgrowthQoQgrowth+10%HOLIDAYSEASON•Anotherstrongholidayseason-Shopperswereluredinwithdoor-busterdealsweeksinadvance-Highfootfallindepartmentstores•Asianmarketdrivinggrowth,especiallyChinaandHongKong•Maturemarketskeepingpace-USpositiveresults,andrecordBlackFridayretailsales-FirstsignalsofslowdowninItalyandSpain•BoomofonlinesalesbeginninginNovember4AmericasEuropeJapanAsia-PacificRestofWorldWORLDWIDEPERSONALLUXURYGOODSMARKETBYAREA2011sawnosignsofslowdownfortheboomingAsianmarket;maturemarketsalsoshowedrealstrengthYoY‘10vs‘09+10%±0%+28%+13%+16%+16%+10%-6%+21%+8%+9%@KYoY‘11Evs‘10+9%+7%+2%+27%+10%+10%+12%+10%+4%+29%+13%+11%@K+4%5ThereboundofhardluxuryhasbeenthekeycontributortomarketgrowthAccessoriesHardLuxuryApparelPerfumeandCosmeticsArtdelatable+17%YoY‘10vs‘09+12%+6%+23%+13%YoY‘11Evs‘10+2%+13%+8%+4%+19%+10%+3%WORLDWIDEPERSONALLUXURYGOODSMARKETBYCATEGORY62012’sluxurymarketoutlookisverypositive,despiteglobalturmoilEuropeAmericasJapanAsiaPacificexChinaChinaROW2012GROWTHRATESBYREGIONWORLDWIDEMARKETTRENDS+2-4%+5-7%+0-2%+14-16%+18-22%+5-7%+6-7%@K•In2012,themarketwillkeepgrowing,drivenbyemergingmarkets-NotonlyChina,butalsoLatinAmerica,especiallyBrazilandMexico•QuestionmarkonEuropeanlocalconsumption,especiallyinItalyandSpain•Direct-ownedretailremainskey,althoughperimetergrowthwillslowdown•HardLuxuryandAccessoriesoutperformingothercategories7Keydriversofluxurygoodsmarketgrowthin2012•Productcategories-Hardandsoftaccessoriesarewinningcategories-Apparelunderpressurefromnon-luxurysegments•Luxurysegments-Absolute-Absolute-Absolute!•Geographies-Italy,Japan:localconsumptionsufferingacrosstheboard-Europe,US:strongmomentum-China:stillthemainengineofthegrowth,butongoingmarketmaturation-India:newacceleration8Europe,USThereisadichotomyinluxuryperformanceinmaturemarketsItalyJapanSELL-OUTRETAILSPRING/SUMMER‘12SELL-INFALL/WINTER‘12•Strongsignalsofslowdowninlocalconsumption,inparticularinthewholesalechannel(multi-brandspecialtyretailers)•ChineseandAsiantouristicflowsmaintainingmomentuminkeycities•Double-digitnegativesalescampaignforwholesalechannelinallcategories,deeplyimpactedbyoverallmacro-economiccrisis•Strongsell-outtrendforUSluxurydepartmentstores:+8%Jan-March2011vs2011•PositiveresultsforEuropeanstoresthankstostrongaffluenceoftourists,especiallyfromAsia•EasternEurope(mainlyRussia)regainingbuoyancy•PositiveperformanceinUS,nosignofweakeningluxuryconsumerconfidence•MatureEuropeanmarketsmaintaininggrowthpace•FlatperformanceofdepartmentstoresinJanuaryandFebruary•BullishretailperformanceinMarchvs.lastyearwhenTokyostoreswerepartiallyclosedaftertheearthquake•Sell-incampaignalignedwithmarkettrend•Malemarketgainingshareacrosscategories9MAINLANDCHINA•Chineseeconomyisslowingslightly...butstillgrowing4-5timesfasterthanUSandWesternEurope•OngoingexpansionofinternationalluxurybrandsinTier2,3andeven4cities-Two-thirdsoffutureChinesewealthcreationareexpectedtocomefromTier3and4areas-NewretaildevelopmentsinTier1citiesallowforfurthernewmarketentries•Establishedbrandsstarttoseeflatteninglike-for-likegrowth•Growinge-commercechannel•OngoinggovernmenttalksaboutreducinghighdutiesChina’sluxurymarketisgraduallymaturing,butstillofferscompellinggrowthprospectsChinesePersonalLuxuryGoodsMarkettrend(2009-2012F,€B)@K10IndianPersonalLuxuryGoodsMarkettrend(2009-2012F,€B)INDIA•TheIndianmarketisincreasinglyattractingtheattentionofmajorinternationalluxurybrands-Luxuryconsumersareevolving,acceptinginternationaltrendsdespitestronglocaltraditions-NewcitiesareemergingasluxurydestinationsbeyondNewDelhi,MumbaiandBangalore(i.e.Chennai,HyderabadandPune)-Boomingonlineshopping,mainlydrivenbycustomerslookingforgoodbargains•Indiaisstrategicallypoisedtocreateoneofthelargestglobalmarketopportunitiesinthenextdecade•Luxurybrandsarestillencounteringrelevantchallengesinthecountry-Slowevolutionofretailinfrastructure-PartialrestrictionstoFDI-HighdutiesthatpushmanylocalconsumerstoshopatlowerpricesinDubaiorSingaporeIndia,smallbutpromising,andanincreasinglydynamicmarkettowatch@K11It’sallaboutaccessoriesin2012:sophistication,distinctivenessandpersonalizationMakeitmine,makeitunique!ShapesandmaterialsarethenewlogosThehigher...thebetter!Tomeettheincreasinglystrongdesirefordifferentiation,evermoreluxurybrandsareofferingpersonalizationoptionsfortheirleathergoods,includingmade-to-measureLogosnolongertheonlymeanstoachievedistinctiveness;nowadaysdistinctivebagshapesandtheuseofparticularmaterialsandfaçonsdistinguishonebrand’sproductsfromothers’Consumers’insatiabledesireforqualityandcrafts