中国直销行业分析报告(ppt 42)

InsightsintoDirectSellinginChinaJune2010©EuromonitorInternational2Retailing:DirectSellinginChinaIntroductionChineseDirectSellingintheGlobalContextFrameworkofDirectSellinginChinaCategoryPerformanceCompetitiveLandscapeFutureProspectsDefinitions©EuromonitorInternational3Retailing:DirectSellinginChinaLearnMoreTofindoutmoreaboutEuromonitorInternational'scompleterangeofbusinessintelligenceonindustries,countriesandconsumerspleasevisit’opinions,readerdiscretionisadvisedLondon+44(0)2072518024Chicago+13129221115Singapore+6564290590Shanghai+862163726288Vilnius+37052431577Dubai+97143724363CapeTown+27215520037Santiago+56(2)915-7200ScopeIntroduction•Thisbriefingontheglobalretailingmarketcoversthefollowingchannels,focusingontheyear2009:Non-StoreRetailingGlobal–US$598billionChina–US$10billionVendingGlobal–US$60.5billionChina–US$0.6billionHomeshoppingGlobal–US$188.3billionChina–US$1.7billionInternetRetailingGlobal–US$243.5billionChina–US$1.7billionDirectSellingGlobal–US$106.1billionChina–US$6.1billion©EuromonitorInternational4Retailing:DirectSellinginChina•Thecoreobjectiveofthisreportistoexaminethecurrentstateofthenon-storeretailingchannel,anddirectsellinginparticular,inChinainthecontextofthewiderretailmarket.•Inadditiontoprovidingachanneloverview,thereportalsoanalysesperformancebyproductsector,andthestateofthecompetitivelandscape,keytrendsanddevelopments,andprospectsandopportunities.•ThedataandanalysisarespecifictotheChinesedirectsellingchannel,andwhereappropriateandrelevantitlooksatgreaterdetailinbeautyandpersonalcareandconsumerhealthcare.•Thedirectsellingchannelisexaminedintermsofforecastperformanceoverthe2009-2014period,withacloserlookat2009-2010specifically,identifyingkeyareasofopportunityintermsofproductsectors.ObjectivesIntroduction©EuromonitorInternational5Retailing:DirectSellinginChinaDirectsalesdominatenon-storesalesinChinaChinaisthefourthlargestdirectsellingmarketgloballyreachingsalesoverUS$6billionin2009,withthedirectsellingchannelaccountingforthemajorityofnon-storesalesinthecountry.Vitaminsanddietarysupplementsremainthebiggestcategory56%ofalldirectsalesinChinaaregeneratedbythegrowingvitaminsanddietarysupplementproductssector.AmwaymaintainsaclearleadingpositionAmwayaccountsfor46%ofalldirectsalesinChina,andisbyfarthebiggestplayer.ContributortogrowthChinawasthebiggestcontributortogrowthinAsia-Pacificin2009,addingUS$500millioninsales,andwassecondonlytoBrazilglobally.LegalframeworksupportsgrowthImplementationofdirectsellinglegislationhasspurredgrowthsince2005,andcreatedastableandmoresecureenvironmentforcompaniesandconsumers.FoodanddrinkproductsarethehottestFoodanddrinkproductssawthehighestgrowthratesoverthereviewperiod,peakingatover500%in2006.ThehighgrowthhascomemainlyfrommealreplacementproductslikeHerbalifeProteinMix.PricepremiumProductssoldbydirectsellersaretypicallymid-tohigh-endcomparedwiththoseofstore-basedretailers.Leadingdirectsellingplayers,suchasAmway,MaryKayandHerbalife,areallpositionedatthemidtopremiumendofthemarket.KeyFindingsIntroduction©EuromonitorInternational6Retailing:DirectSellinginChinaIntroductionChineseDirectSellingintheGlobalContextFrameworkofDirectSellinginChinaCategoryPerformanceCompetitiveLandscapeFutureProspectsDefinitions©EuromonitorInternational7Retailing:DirectSellinginChinaChineseDirectSellingintheGlobalContextDirectSellingInChinaAmwayAccountsfor46%ofalldirectsalesinChinaandisbyfarthebiggestplayer56.4%OfalldirectsalesinChinaaregeneratedbythegrowingvitaminsanddietarysupplementproductssector$6.1bnChina’sdirectsellingmarketisnowthefourthlargestglobally©EuromonitorInternational8Retailing:DirectSellinginChina•Followingtheunprecedentedcontractioninspendingduring2009,retailexpendituregrowthstalledtolessthan1%globally.•Incontrast,China’sretailsalesgrewwellovertheaverageforAsia-Pacific,andtheincreaseof8%markedonlyaslightslowdownonpreviousyears.•Thestronggrowthinnon-storesaleswasevenmoreimpressive,asthechannelwasmoredynamicthantotalretail–groceryandnon-groceryretailersalike,growthinsalesofwhichsloweddownduring2009,to6%and9%,respectively.China’sGrowthRemainsStrongChineseDirectSellingintheGlobalContext-5%0%5%10%15%20%200520062007200820092005200620072008200920052006200720082009WorldAsiaChinaGrowthRates,FixedUSExchangeRates2005-2009RetailingGroceryRetailersNon-GroceryRetailersNonstoreSalesRetailingMarketSnapshot:Totalretailsalesin2009reachedUS$10.4trillionAsia-PacificretailingmarketwasworthUS$2.7trillionChinesemarketwasvaluedatUS$0.9trillion©EuromonitorInternational9Retailing:DirectSellinginChina•Globally,Internetretailingisthebiggestnon-storechannelandthefastestgrowingone.•TotalInternetretailingsalesreachedUS$244bi