牛津高中英语模块四unit1-project

ProjectDevelopinganadcampaignAnswerthefollowingquestions.Fastreading:1.Whatisanadcampaign?2.Whatmediacanyouuseinanadcampaign?3.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?4.Whydoyouneedtodoresearchonyouraudience?5.Whatarethemajorquestionsyoumustfirstconsider?1.Whatisanadcampaign?2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?3.Whatmediacanyouuseinanadcampaign?4.Whydoyouneedtodoresearchonyouraudience?Aplannedprogramofadsusingvariouskindsadstoreachacertainaudience.Poster,newspaper,magazines,radioandtelevision.AclearaimandanaudienceBecausetherightmessageneedstobecreatedfortherightperson.Readthepassageagainandfillinthenumberedblanks.Carefulreading:1_________________anadcampaign2________Aplannedprogramofadsusing3.________adstoreachacertainaudience.4.______________foranadcampaignPoster,newspaper,magazines,5_________________6____________foryoutoconsider.Decideyour7____________•Explorewhattheythink.•Createtherightmessageforthem.Decidewhatyouwantyouraudiencetoknow.•Tryto8___________theaudiencetogetthemreact.•Gatherinformationfromyourresearchby9__________________Decidethe10__________tousetoreachyouraudience•Dependonyouraudience.•Dependonthekindsofads.HowtobuildDefinitionvariouskindsofMediaradioandtelevisionMajorquestionstargetaudienceappealtoaskingyourselfquestionsapproaches1.Whydoessmokingresultinmillionofpeople’sdeatheveryyear?2.Whatisthemainaimoftheiranti-smokingadcampaign?3.Onwhichdaywillthecampaignbestarted?4.Whatisthesloganofthecampaign?5.WhydotheychoosethepictureonP19astheirlogo?Becauseitcanresultinlungcancerandheartdisease.Todiscourageyoungpeoplefromsmoking.Becausemanypeopledon’tknowthedamagesmokingdoestotheirhealth.On31May,WorldNoTobaccoDay.SmokingkillsUsefulphrasesinpassage1have…inmindfigureoutgetsbtodosthinordertodoinadvanceappealtosb/sthcareabout…beconcernedwith/about…getsthacrossdependon…1.记住…(L4)2.弄清楚，弄懂(L4)3.让某人做某事(L5)4.为了做某事(L10)5.提前(L11)6.吸引，引起兴趣(L18)7.关心，在意(L22)8.对…关注/感兴趣的(L22)9.把…表达清楚(L26)10.取决于，依赖于(L28)•1.Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.1)Thegirlwhoisstandingthereisaclassmateofmine.Thegirl_______thereisaclassmateofmine.2)Thebuildingwhichwascompletedlastyearisourlibrary.Thebuilding________lastyearwasourlibrary.Difficultsentencesstandingcompleted2.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.getsb.todosth.让某人做某事eg:我将让我的叔叔帮我解决这个问题。Iwill_________________mesolvetheproblem.同义短语：make/havesb.dosth.getmyuncletohelp3.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.•inorderto表示“为了、以便”，后接动词原形•inorderthat/sothat表示“以便，为了”，后接句子，一般不放句首。eg:为了赚更多的钱，他工作到很晚。___________________________,heworkedlateintothenighteverynight.InordertoearnmoremoneyHeworkedlateintonighteverynightinorderthathecanmakemoremoney.4.Afteryouhavedecidedwhoyouraudienceis,itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout.Itistime(forsb)todo...是该做…的时候了eg:十二点了，我们该去食堂吃午饭了。Itistwelvenow,so______________________________________________itistimeforustogotothecanteenforlunch.1.对…造成损害(L4)2.劝阻某人不做某事(L8)3.关注，担心4.说服某人做某事(L14)5.敦促某人做某事(L17)6.戒烟(L17)7.为…提供(L19)8.充分认识到(L13)9.警醒某人做某事(L27)10.太快(L28)causedamagetodiscouragesbfromdoingbeconcernedaboutconvincesbtodosthurgesbtodosthgiveupsmokingprovidesbwithsthbefullyawareof…shocksbintodoingsthalltoosoonUsefulphrasesinpassage2Theglobalwarminghasbecomeaseriousproblempeople_____________(关心）duetoagrowingnumberofcarsonroads.Themoreuseofcars,theworsequalityofair,which_________________(造成损害)thewelfareofpeople.Fortunately,thegovernmenthastakenmeasuresto_________________________（规劝人们不要开车出行）。AndmanypublicpeopleserviceadsonTValso__________________(督促人们乘公共汽车）。Allthesemeasuresareaimedto___________________(警醒人们）thattoomanycarsonroadsarenotgoodfortheenvironmentandthatweshould_______________(清醒地认识到）thebadinfluencecarshaveonourhealth.careabout/areconcernedaboutcausesdamagetodiscouragepeoplefromdrivingouturgepeopletotakebusesshockpeopleintorealizingbefullyawareof