毕业论文(设计)开题报告书-戴尔在中国的直销模式转型研究

培养学生独立工作能力的重要步骤，是实现培养目标要求的重要阶段，是对学生综合素质与工程实践能力培养效果的全面检验，是学生毕业资格认定的重要依据。toacustomerrequestforobjective,comprehensiveinvestigation,analysis,evaluation,focusingonfactorsthatcouldaffectcreditassets,effectiveidentificationofrisks.EighthinvestigatorsshouldbebasedontheBank'screditpolicyscreening,filterinlinewiththeBank'screditscopeofcustomer,creditbusiness,shallnotentertainourprohibitionofinvolvementofclientsandcreditbusiness.Ninethsurveyaboutcustomersurveysanddataverificationshouldbebasedonfieldsurveys,andindirectsurveysasasupplement.Ifnecessary,byexternalcreditBureautoverifytheauthenticityofcustomerinformation.Articletenthcreditpre-loaninvestigationshouldbecompletedbythepersonhimself,maynotauthorizeathirdparty,exceptwhereotherwiseprovidedforbythesystemoftheBank.BranchManagermayhint,instruction,ordersignatureofinvestigationsincasesthatarenotinvolvedintheinvestigation,pre-loaninvestigationamereformality.11thpre-loaninvestigationshouldbetwoparticipants,oneperson,anotherpersonaidedperson,exceptonbusinesswithspecialprovisions.Mainandauxiliaryofficersshallbeduediligence,investigatorsasasponsorofthecreditbusiness,bearprimaryresponsibilityforcredit,istheresponsibilityofcreditbusiness.Riskmanagersparticipateinthepre-loaninvestigationworkinparallel,asadoubleinvestigation,riskmanagersheldaccountablefortheirfindings.Article12thpre-loaninvestigationofficershallgivetheiropinioninacreditreportandsignatures,findingsshouldbeclear.Onlysignedcomments,andambiguousorcontradictory,deemedtobeagreedforthecreditbusiness.13thmarketinglinesmanagementdepartmentsatalllevelstomeettheconditionsofcredit本科生毕业论文开题报告书题目戴尔在中国的直销模式转型研究学生姓名＿＿李云龙＿学号＿6专业班级＿信管07103班指导老师＿刘茂华＿＿＿＿＿2010年12月培养学生独立工作能力的重要步骤，是实现培养目标要求的重要阶段，是对学生综合素质与工程实践能力培养效果的全面检验，是学生毕业资格认定的重要依据。toacustomerrequestforobjective,comprehensiveinvestigation,analysis,evaluation,focusingonfactorsthatcouldaffectcreditassets,effectiveidentificationofrisks.EighthinvestigatorsshouldbebasedontheBank'screditpolicyscreening,filterinlinewiththeBank'screditscopeofcustomer,creditbusiness,shallnotentertainourprohibitionofinvolvementofclientsandcreditbusiness.Ninethsurveyaboutcustomersurveysanddataverificationshouldbebasedonfieldsurveys,andindirectsurveysasasupplement.Ifnecessary,byexternalcreditBureautoverifytheauthenticityofcustomerinformation.Articletenthcreditpre-loaninvestigationshouldbecompletedbythepersonhimself,maynotauthorizeathirdparty,exceptwhereotherwiseprovidedforbythesystemoftheBank.BranchManagermayhint,instruction,ordersignatureofinvestigationsincasesthatarenotinvolvedintheinvestigation,pre-loaninvestigationamereformality.11thpre-loaninvestigationshouldbetwoparticipants,oneperson,anotherpersonaidedperson,exceptonbusinesswithspecialprovisions.Mainandauxiliaryofficersshallbeduediligence,investigatorsasasponsorofthecreditbusiness,bearprimaryresponsibilityforcredit,istheresponsibilityofcreditbusiness.Riskmanagersparticipateinthepre-loaninvestigationworkinparallel,asadoubleinvestigation,riskmanagersheldaccountablefortheirfindings.Article12thpre-loaninvestigationofficershallgivetheiropinioninacreditreportandsignatures,findingsshouldbeclear.Onlysignedcomments,andambiguousorcontradictory,deemedtobeagreedforthecreditbusiness.13thmarketinglinesmanagementdepartmentsatalllevelstomeettheconditionsofcredit2论文题目戴尔在中国的直销模式转型研究课题目的、意义及相关研究动态：★目的:本文以戴尔公司为研究对象，通过文献综述及调查研究，理论结合实践，了解戴尔直销模式的特点，并提出了随着经济环境以及戴尔国际化进程的推进，戴尔在中国的直销模式存在的诸多问题，指出将单一的直销渠道转型为多渠道营销模式以利于戴尔公司进一步提升经营业绩。同时重点研究戴尔采用多渠道营销模式的优势及存在挑战，并提出相应的戴尔在中国面对多渠道营销模式挑战的建设性措施。希望能为我国的企业及时了解国际领先的经验，弥补自身的不足，实现持续、健康的成长提供参考借鉴。★意义：1.对现如今市场上营销渠道的主流趋势加强了解通过本人的介绍和描述，能够更加深入的的从国际和国内的形势中找到一个适合企业自身发展要求的模式，从而让企业更加的壮大。2.学习国外优秀企业的经验市场所处的环境不同，各自具有不同方面的优势和劣势，通过学习和研究，可以把各个企业的优势集中起来，从而促进企业间的优势互补、兼收并蓄。由于各个企业承担的都是自己的优势项目，因而也降低了企业的经营风险。另外，企业间的相互合作增强了企业整体的竞争能力，更有利于抓住市场机遇，对抗市场风险。3.有利于打造核心竞争力。服务曾经是戴尔面对直销客户成功的关键，在实施多渠道营销模式中，戴尔应该着手改变戴尔在新兴国家远不可及的形象，换以平易化、亲切感的形象面对消费群体和社会大众，改善服务体系运作模式和提升服务品质，以换取消费者的信赖和好感。分析戴尔的整个经营环节，通过比较，找出强项，把注意力集中到强项上，把有限的资源集中在附加值高的功能上，打造核心竞争力。借助外部的人力资源，弥补自身智力资源的不足，通过技术信息及人员的交流，使创新的技术结构更加合理，整体经营更加强壮。培养学生独立工作能力的重要步骤，是实现培养目标要求的重要阶段，是对学生综合素质与工程实践能力培养效果的全面检验，是学生毕业资格认定的重要依据。toacustomerrequestforobjective,comprehensiveinvestigation,analysis,evaluation,focusingonfactorsthatcouldaffectcreditassets,effectiveidentificationofrisks.EighthinvestigatorsshouldbebasedontheBank'screditpolicyscreening,filterinlinewiththeBank'screditscopeofcustomer,creditbusiness,shallnotentertainourprohibitionofinvolvementofclientsandcreditbusiness.Ninethsurveyaboutcustomersurveysanddataverificationshouldbebasedonfieldsurveys,andindirectsurveysasasupplement.Ifnecessary,byexternalcreditBureautoverifytheauthenticityofcustomerinformation.Articletenthcreditpre-loaninvestigationshouldbecompletedbythepersonhimself,maynotauthorizeathirdparty,exceptwhereotherwiseprovidedforbythesystemoftheBank.BranchManagermayhint,instruction,ordersignatureofinvestigationsincasesthatarenotinvolvedintheinvestigation,pre-loaninvestigationamereformality.11thpre-loaninvestigationshouldbetwoparticipants,oneperson,anotherpersonaidedperson,excepto