牛津高中英语模块四课本习题Answers

U1AdvertisingReading_AdvertisementsA1Tobuyaproductorservice,ortobelieveinanidea.2Publicserviceadvertisement.3Theyaimtoteachusandhelpusleadbetterlife.C1TFFTFTC21Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.2Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice,whileapublicaerviceadvertisementisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.4In1996.5BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.DhcbdfgeaE1)dealingwith2)comments3)promote4)fool5)evenif6)cheated7)campaigns8)benefitWordPower1)lovely2)attractive3)boring4)energetic5)friendly6)enjoyable7)wealthy8)lucky9)fantasticB1)marketshare2)salesfigures3)consumers4)marketresearch5)sales&maretingdepartment6)salestargetGrammarandUsage1)was2)would3)hadread4)that5)would6)hadbought7)that8)would9)those10)herA2WangQinaskedhowitcouldhelphimrememberEnglishwords.3LuKaiaskedwhether/ifittaughtlisteningandspeaking.4LiuFangaskedwhatthedesignerwoulddoifshewasnotsatisfiedwiththesoftware.5GuJinaskedwhether/ifitwaseasytouse.B2Theexpertencouragesustouseinterstingandattractivephotoes.Theexpertrecommendsthatwe(should)useeye-catchinglogos.Theexpertsuggeststhatwe(should)maketheslogansshortandeasytorecommend.Theexperttellsustomakegooduseofcolourstoattractpeople'sattention.Task11,20001,4000285%65%350%-60%75.5%423.4%11.5%24.5%13.6%59,0003,000BRepachagingoftheChocoLocoBarA1Theyareattractiveandcolourful.(or:Theyaretoobigandugly)2Famouspopstarsorsportsstarsandmusicmakeadsinteresting.3Cosmeticsandclothes.(or:Booksandhealthproducts.04Anadforamobilephone.Ilikethefamousstarinthead,whichmakesmethinkthatusingthephoneisreallycoolandfashionable.5Whatadvertisement(s)doyoulikeleast?Why?Someshampooadsshaveexaggeratedtheirfeatures.Itisreallyhardtobelievethatafterusingtheshampoo,yourhairwillbeasshinyasamirror.(or:Adsforsomehealthcaretabletshaveboastedabouthoweffectivetheyarefordifferentkindsofpeople.Theymaybegoodforyourhealthtosomeextent,buttheycannotcuredisease.Theyarenotmedicineafterall.)CDearSir,Afterinterviewingmyfriendsaboutgoodadvertisements,I'dliketosumupwhattheysaidasfollows.Intheiropinion,mostoftheadsinpblicplacesareattractiveItseemsthatclothesandfoodadsonTVarethemostinteresting.Theythinkthatfamousstars,trendymusicandgoodtextmakegoodadvertisements.Theyoftenbuyfoodandhealthproductsaftertheyhaveseentheminads.Theylikesomeadspartlybecausetheyarefunnyandpartlybecausetheyarefashionable.2)Negativestatement3)Command4)Positivestatement5)Positivestatement6)Positivestatement7)Exclamation8)PositivestatementTheyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.service,whileapublicaerviceadvertisementisoftenrunforfree,andismeanttoeducateAnadforamobilephone.Ilikethefamousstarinthead,whichmakesmethinkthatusingtabletshaveboastedabouthoweffectivetheyarefordifferentkindsofpeople.Theymaybegoodforyourhealthtosomeextent,buttheycannotcuredisease.TheyarenotmedicineAfterinterviewingmyfriendsaboutgoodadvertisements,I'dliketosumupwhattheysaidmusicandgoodtextmakegoodadvertisements.Theyoftenbuyfoodandhealthproducts