M4U1-Project.Rita

ProjectPublicServiceadEnjoysomeadsEnjoysomeadsCommercialadBrainstormingAgoodadshouldbe…attractiveHowtobuildanadcampaign?SomeexamplesoflogosEnjoysomefamousadslogansEnjoysomefamousadslogansPepsiColaAskformore•渴望无限NestleCoffeeThetasteisgreat.味道好极了SamsungElectronicsFeelthenewspace感受新境界Sprite服从你的渴望ObeyyourthirstPresenting&AssessmentPresentyouradingroups.Explainyourlogoandslogan.Introducethebackgroundinformationofyourads.Answerquestionsconcerningyourad.Decidewhichadisthebestonebytenjudges.1.anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.有别于一则具体的广告,广告宣传活动是一个有组织的广告计划,用各种不同的广告形式以到达特定的目标受众.=whichusesvariouskindsofads①Therearemanyotherexamples_________thedevelopmentoftheChinesecharacters.(reflect)②Thebell__________theendoftheclassrangandwehadtostopourdiscussion.(indicate)③Thebooks________byLuXunareverypopular.(write)reflectingindicatingwritten•2.particularadj.•1.特定的2.讲究的，挑剔的①Languageisparticulartomankind.②Thoughheisyoung,he__________________hisclothes.(对…挑剔）isparticularabout/over③StevenSpielbergownedhisgreatsuccesstomanypeople,hiswifeandfamily______.•A.inpeace•B.inreturn•C.inparticular•D.inturn•specially相当于onpurpose“专门地、特意地”•especially相当于inparticular“特别地”•particularly=especially“特别、尤其”•④I’msorryyoudon’tliketheshirt,________becauseheboughtit_______foryou.•A.specially;specially•B.especially;specially•C.particularly;especially•D.specially;especially•3.Inanadcampaignyouhavethechancetoadvertiseusingdifferentkindofmedia.①________onthefarm,helearnedalot.(work)②When/While________thestreet,youmustbecareful.(cross)③_______anotherhour,Icanalsoworkoutthisproblem.(give)WorkingcrossingGiven•④Findinghiscarstolen,___________.•A.apolicemanwasaskedtohelp•B.theareawassearchedthoroughly•C.itwassearchedforeverything•D.hehurriedtoapolicemanforhelp⑤_______inthedistance,thevillagelooksmorebeautiful.•A.Seen•B.Seeing•C.Havingseen•D.Beingseen•4.Inordertodetermineyouraudience,youwillneedtodoalittleresearch.①determinetodosth.=decidetodosth.②bedeterminedtodosth.③determinedadj.“决心的，坚决的”adeterminedman/look•④做状语时，常用determined•Ilefttheplace,__________nevertocomebackagain.（determine)determined•5.Itisimportanttoalwaystrytoappealtothewaytheaudiencewillreact.①appealtosb.②appealtosb.forsth.③appealtosb.todosth.①Teachingasacareer______tomanypeoplebecauseofthelongholidays.•A.attracts•B.calls•C.appeals•D.pulls•②Thepoliceareappealingtothe•public_________________________.(提供信息）forinformation/toprovideinformation•6.Whenplanningapublicwelfarecampaign,youmaywanttoaskyourself.①When______,hemadenoanswer.(ask)②Hewillnotgotothepartyunless______.(invite)③When_______thestreet,pleasebecareful.(cross)askedinvitedcrossingwhen/while/until/if/unless/evenif+doing/done④When________differentcultures,weoftenpayattentiononlytothedifferenceswithoutnoticingthemanysimilarities.•A.compared•B.beingcompared•C.comparing•D.havingcompared7.Whatpartsofthisissuewouldtheycareaboutorbeconcernedwith?beconcerned_________关心beconcerned__________与…有关.涉及feelagreatdealofconcernabout对…很担心_________sth关于…so/asfaras…beconcerned关于；就……而言concernedparents___________家长allmembersconcerned____________成员about/forwithconcerning忧心忡忡的有关的•8.Therearelotsofdifferentwaystogetyourmessageacrosswhenyou….•getsth.acrosstosb.•=getacrosssth.tosb.•-Howdidyoufindthenewteacher?•-hewasunableto_________thegroupwhathemeant.•A.explain•B.getacross•C.getacrossto•D.getthroughtoConsolidation:forthebenefitofhavesth.inmindcareaboutreacttoputtogetherdependonbeconcernedwithinorderto1.Youcan__________him,ashealwayskeepshispromise.2.__________catchthefirstbustoShanghai,theparentssetthealarmclockat5a.m.3.Nooneseemedto__________herfeelings,thatis,everyoneiscoldtoher.4.Nowadaysvariouskindsofmediaareused______________thepublicorpublicwelfare.dependonInordertocareaboutforthebenefitof•5.Heismore___________whatpeoplethinkofhimthananythingelse.•6.Willyouhelpme__________thisdesk?•7.Workers_________thenewsofmorejoblossesatthefactoryangrily.•8.Whatkindofhousedidyou_________?forthebenefitofhavesth.Inmindcareaboutreacttoputtogetherdependonbeconcernedwithinordertoconcernedwithputtogetherreactedtohaveinmind•Homework1FinishEx.B1andB2onPage91.2Writeashortpassageusingthephraseslisted.Seeyou&Thanksforyourattention!