英文版UNIQLO介绍

IntroductionofUNIQLO•UNIQLOisafamousbrandofleisureclothesinJapan.Itadherestoprovidemodern,simple,natural,highqualityandeasytomixproductstocustomers.Whatitadvocated,the“all-match”conceptiswell-knownintheworld.UNIQLO是日本著名的休闲品牌，坚持将现代、简约自然、高品质且易于搭配的商品提供给全世界的消费者。而所倡导的“百搭”理念，也为世人所熟知。IntroductionofUNIQLO•Theslogan“Thedressiscostarwhilethepersonistheprotagonist.”highlightsthepeople-orienteddressingconceptofUNIQLO.Itisbelievedthatevensimpleclothescanshowone’sownpersonalitythroughelaborateassortment.衣服是配角，穿衣服的人才是主角”突出了其以人为本的穿衣理念，即使看似简单的基本款，只要经过精心的搭配也能够展现自我个性。IntroductionofUNIQLO•ThefullnameofUNIQLOis“UniqueClothingWarehouse”,whichmeansthatitdiscardsunnecessarydecorationandprovidecustomerswhattheywantatreasonablepriceataself-servicewayasinasupermarket.UNIQLO的全名是UniqueClothingWarehouse,它的内在涵义是指通过摒弃了不必要装潢装饰的仓库型店铺，采用超市型的自助购物方式，以合理可信的价格提供顾客希望的商品。BusinessPatternofUNIQLO•Nowadays,UNIQLOhasbecomethesynonymof”lowprice&highquality”.Thesignificantfeatureofitbusinesspatternisthe“fastfood”philosophy.(1)Wideusability;适用性广(2)Standardization;标准化(3)Economicofscale;规模效益(4)Warehousesale.仓库式销售(1)Wideusability;适用性广•TheclothesinUNIQLOissuitableformaleandfemaleinallages.(1)产品适用的广泛性，“优衣库”销售的服装适合任何年龄段的男女穿着；(2)Standardization;标准化•Relyingonoperatingguide,thedecorationproductsandpricesareidentified.(2)店铺的标准化，依靠经营指南使店铺布置、商品、价格实现同一化；(3)Economicofscale;规模效益•Salewithlesssortsandlargeamounthelpsrealizinglowprice.(3)少品种大量销售，通过生产的规模效益，实现低价格；(4)Warehousesale.仓库式销售•Avoidunnecessarycost.(4)仓储式销售，节约了仓储成本，避免了不必要的成本支出BusinessPatternofUNIQLO•SPAModel•--SpecialtyRetailerofPrivateBrandApparel.直译就是“自有品牌服装专业零售商”,是一种从商品策划、制造到零售都整合起来的垂直整合型销售形式Ⅱ•SAPModel•--SpecialtyRetailerofPrivateBrandApparel.直译就是“自有品牌服装专业零售商”•OtherExamples:ZaraH&M•OtherExamples:•ForSPA:•ZaraH&MAdvantagesofSPA:•(1)Reduceintermediatelink;•(2)Controldistribution;•--UNIQLOcanrealizequalitycontrol,shortendeliveryperiodandenhanceflexibility.•(3)Managementparticipation.•--UNIQLOparticipateinthemanagementofretailers,henceitcangetfeedbackfromcustomerstimelyandimproveservicequality.Conclusions:•(1)People-oriented;•(2)Cost-conscious;•(3)Qualitycontrol•Thankyou!