实用商务英语函电课件-Unit 3

Unit3EnquiriesandRepliesBackgroundintroductionLesson1Lesson2Lesson3UsefulsentencesWritingpracticeSupplementarysamplelettersIntroductionIninternationalbusiness,enquiriesfallintotwocategories:businessenquiriesandstatusenquiries.Businessenquiriescouldbedividedintogeneralenquiriesandspecificenquiriesintermsofthecontent.:Ageneralenquiryusuallyincludesproductsinterested,askingforgeneralinformation,cataloguesandpricelists,wishesforrelationships,etc.Aspecificenquiryincludesthefollowing:specificproductsinterested,askingforsuchdetailsasquantities,qualityorspecifications,termsofprice,termsofpayment,timeofshipment,packingmethods,etc.Intradepractice,aspecificenquiryisoftenknownasanorderenquiry.Theoutlineofabusinessenquiry•Introducethesourcesofinformationandyourfirmtothereceiver;•statethepurposeofyourletter;•explainwhatyouwantthereceivertodo;•giveexactdescriptionorspecificationoftheproductsyouwant;•expressyourrequestforanearlyreply.Statusenquiries•Statusenquiriesareusuallyconductedatthebeginningofestablishingbusinessrelationsorexecutingorders.Theyarelettersaskingforinformationaboutthefinancialposition,credit,reputation,andbusinessmethodsoftheprospectivebusinesspartners.Lettersofstatusenquiriesaremoreorlessstereotyped.Theyusuallybeginwiththerequestorenquiry,followedbyabriefclarification,andthenendwithapromisetokeeptheinformationprovidedsecret.Somelargefirmsevenmaketheirstatusenquiriesonspeciallyprintedformscontainingthequestionstheywouldliketohaveanswered.Theyaregenerallyheaded“Confidential”or“PrivateandConfidential”,whichisalsowrittenontheenvelope.LessononeGeneralEnquiry•1.enquirev.询盘，询问•Wearewritingtoenquirethecurrentpriceofgloves.我们询盘目前手套的价格。•enquiriesn.•tomake(send,fax,cable…)anenquiryfor•Uponreceiptofyourcatalogue,we’llmakeanenquiryfortheitemswhichareofinteresttous.•一收到你们的目录我们就会对有兴趣的商品询盘。tohave(receive)anenquiry(catalogue,pricelist….)forWehaveanenquiryfor50tonsofchemicalfertilizer.我们收到50吨化肥的询盘。MayIpleasehaveyourlatestpricelistandcatalogueforbicycles?请给我你方自行车的最新价格表和目录。2.lookto/for找寻（询盘常用表达）Welookforalarmclocks.我们求购闹钟3.CrepeGeorgette乔其纱cottonpiecegoods棉布4.MOQ=minimumorderquantity最小订购量后面跟具体的数量，一般公司都会规定最小订单量，达到此量才能交易。5.discountn.折扣vt.打折扣Iftheorderisforalargerquantity,wewillgiveyoua5%discount.如果订货量大,我们可以给予5%的折扣.Theydiscount3%onallbillspaidwhendue.他们对如期付清的账单给予3%的折扣.6.refertovt.咨询,提交,查阅,参阅,转给vi.谈到，提到WereferyoutoourenquiryletterdatedMay1.兹谈及我方5月1日的询价函。Thematterofdifferenceshallbereferredtoarbitration.不同意见将提交仲裁。Yourenquiryforchinawarehasbeenreferredtousforattention.你方对瓷器的询价已经转交给我们办理。7.offsetvt.补偿；抵消Hehastooffsethissmallsalarybylivingeconomically.他薪水微薄，不得不节俭度日。Theincreaseinpaycostswasmorethanoffsetbyhigherproductivity.工资成本的增加远非更高的生产率所能抵消的。8.regardingprep.关于商品是商务英语信函的传递信息,是主要话题。因此突出商品功能的这类连词比其他不同类型语篇明显的多,其他的还有asregards,withreferenceto,covering,concerning等。Wehavealreadywrittentoyouregardingthismatter.关于此事我们已经写信答复你了。9.openanaccount开立账户公司之间开立账户，意味着双方建立贸易关系，即enterinto/establishbusinessrelations10.confirmv.证实，确认Hisletterconfirmedeverything.他的信件证实了一切。Weconfirmhavingagreedonthefollowingpoints.我们确认同意如下几点。美国的主要港口•SANFRANCISCO•旧金山，又称”圣弗朗西斯科“、”三蕃市“，是美国加利福尼亚州太平洋岸海港、工商业大城市。•还包括：BOSTON波士顿,CHICAGO芝加哥,LOSANGELES洛杉矶,NEWYORK纽约,OAKLAND奥克兰等。KeystotheexercisesofLesson1Ⅰ.Choosethebestanswer.1.c2.d3.d4.b5.c6.b7.b8.b9.bⅡ.TranslatethefollowingletterintoEnglish.Gentlemen:•WehavebeeninformedofyourcompanyandaddressthroughBankofChinainHongKong.Rightnow,weareinterestedinvariousknittedgarmentsforsalesinAmericanandCanadianMarket.Itwouldbehelpfulifyoucouldsendusyourlatestcatalogueandpricelist.Wetrustthatyouwillmakeanefforttoquoteusmostfavorabletermsforlargequantities.Lookingforwardtoestablishingdirectbusinessrelationswithyou.Yourstruly，Lesson2OrderEnquiry•1．orderenquiry客户询盘，买方详细地说明订购产品所要求的材料、型号、颜色、尺寸等，要求卖方综合细节进行报价。一般在客户下purchaseorder之前，都会有相关的orderenquiry给业务部。•2.learnvi获悉；得知•tolearnfrom（书面表达）•tonotethat（书面表达）•tounderstandthat（书面表达）•toknow（更口语化）•）WearegladtolearnfromyourletterofJune18thatyouhavebookedourorder.我们高兴地得知贵方已接受我们的订单。WenotefromyourletterofDec.30thatyouareinterestedinoursweaters.从你12月30日来信得知你方对我羊毛衫感兴趣。3.happenv发生Yourintentionhappenstocoincidewithourwishes你方的意图碰巧与我们的愿望相一致。YourofferhappenstobeexactlythesameaswhatwehavereceivedfromKoreayesterday你的报盘碰巧和我们昨天收到的韩国报盘吻合。happen强调事情的偶然性；occur比较正式，尤其指经过预防而仍然发生的事情。4.C.I.F.C3%价格术语：成本保险加运费含佣金百分之三C.I.F.（cost,insuranceandfreight）C—commissionn.佣金百分之五的佣金-5%commissionorcommissionof5%•一笔佣金(不可数）-anitemofcommission•成本保费加运费到香港，含百分之八佣金-CIFC8%HongKongorCIFHK,inclusiveof8%commission•给予佣金togive/allow/grantcommissionInviewofourlong-standingbusinessrelationship,wewouldliketograntyouanother2%commissionforfurtherpromotionofourproducts.考虑到我们之间长期的贸易关系，我们愿再给你方百分之二的佣金，以促进我方产品进一步扩大销售。Acommissionof5%willcertainlyhelpyouinpushingyoursales.百分之五的佣金肯定会有助于你们的销售。Tomeetyouhalfway,we’llgiveyouacommissionof5%.我们愿给百分之五的佣金作为让步。5.deliveryn交货effect/makedelivery交货；takedelivery提货Toensurefastestdelivery,youarerequiredtoforwardtheaboveorderbyairfreight.为保证最快交货，我方要求对上述订单用航空运货。Wemustinsistondeliverywithinthetimedated,andreservetherighttorejectthego