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ConfidentialPA12012-04-271SonyMobileCommunicationsWearableSolutionsConfidentialPA12013-10-222Ihavebeenwithinthetelecommunicationareaduringthelast28yearsinvariousroles.MybackgroundstartedattheSwedishoperatorTeliain1985andmovedintodevelopmentofthefirstGSMmobilesystemwithinEricssonin1990.Ispent10yearsinEnglandandwasheadingupasiteforintroductionof2.5and3GforEricssonwithkeyfocustowardsVodafone.In2004ImovedovertoSonyEricssonasmanagerforasystemgrouponthephonesideandin2009Icontinuedwithfocusonaccessory.I´mnowresponsibilityforSonyMobileaccessoryfromatechnicalpointofviewandmainfocusatthemomentareourlaunchof2ndgenerationSmartWatchinMLCandtostimulate3rdpartyapplicationdevelopment.GöranAnderssonDirectorTechnologyOffice,SonyMobileCommunicationsConfidentialPA12012-04-273Agrowinginterestinwearabletech?‘Awearabledevicecanextend&complementyoursmartphoneexperience’Today,smartphonesfacilitate:“always-on”communication,accesstoentertainmentandsocialnetworkingon-the-goWithawearabledevicethisbecomesconnected;amoreaccessibleandfluidexperienceAwearabledevicecaneithercomplementyoursmartphoneorfunctionindependentlyConfidentialPA12013-10-224Wearabledevices,alifestyle..“Awearabledevicemustbestylish,comfortableandblendinwithyourlifeandactivities”5NEWPRODUCTSNEWSERVICESNEWPARTNERSDevelopingMarket|NewecosystemfocusSonyaccessories|‘EMPOWERYOURMOBILELIFE’Aconnectedecosytem…Openprinciples,withthird-partysupportSATURATEDMARKETWITHSIMILARDEVICESTHECLOUDNEWPLAYGROUNDPARTOFEVERYDAYLIFENewProducts|MeasuringBodyNewServices|MeasuringLifeNewPartners|ContributinginthecloudWearabledevicesinanEcosystemA1AppWebService´sA1AppPartnerApplicationsA)SDKforcontrol,notificationsandsensordatafromDeviceB)WebAPIforDatafromPartners/ServiceBAWebAPIDeviceAPI12Theworld’sfirstAndroidenabledSmartWatchwithOne-touchNFCSmartWatch2,anextensiontoyourAndroidsmartphone.KeepsyoudiscreetlyupdatedAmulti-functionaldigitalwatch,messagenotificationdevice,Androidappinterfaceandmusicremote.Allinone.Whenacall,messageorothernotificationcomesin,SmartWatch2vibratesgentlytoletyouknow.Nevermissathing.SmartWatch2SW2MadeforAndroidWater-resistantIP57ConfidentialPA12013-10-2213SonySmartWatch2|BeijingHackathonCreateyourOwnSmartwatchapp!DisplayVibrationTouchscreenInput•Touchscreen,•Gesture(rawaccelerometerdata)•LightsensorAPI´s•SensorAPI•NotificationAPI•ControlAPIOutput•Vibration•DisplayDevelopingPackage•Documentation•Codesamples•DeveloperGuideline•Emulator•ApplicationPublicationGestureConfidentialPA12012-04-2714SONYAdd-onSDKcontentSamplecodetogetyoustartedDocumentationincludingJavaDocEmulatortorunonyourphoneDeveloperfocusedWhitepapersGettingstarteddocumentPackageDescriptionFreeDownloadfrom|SummaryNewsmartphoneexperienceNewmarketwithWearabledevicesExtend&complementthesmartphoneexperiencewithwearabledevicesOpportunityfornewandinnovativeapplicationsandservicesaspartofeverydaylifeEnduserdataloggingcapabilitiesthatstimulateservicesofferingIncreaseEcosystemexperiencewithdevicedatainthecloud.BenefitfromPartnersinthecloudthroughWebAPIsNewpartnersandservicesintheCloudDevelopthroughOpenSDK´sStimulate3rdpartycommunityWearableformfactorincreasestheapplicationvalue