豪生国际酒店集团介绍

HowardJohnsonInternational豪生国际酒店集团HowardJohnsonInternationalHowardJohnsonInternational豪生国际酒店集团豪生国际酒店集团PagePage33HowardJohnsonInternational(China)isanaffiliationofWHGofWyndhamWorldwide.豪生国际酒店集团（中国）隶属于美国温德姆集团（WyndhamWorldwide）旗下的温德姆酒店集团（WyndhamHotelGroup）。WyndhamandHowardJohnsonWyndhamandHowardJohnson温德姆和豪生酒店集团温德姆和豪生酒店集团PagePage44WyndhamBrands&ServiceWyndhamBrands&Service温德姆酒店品牌与服务温德姆酒店品牌与服务WHGBrands连锁酒店品牌（11）WyndhamSuper8DaysInnHowardJohnsonRamadaWingateInnTravelodgeBaymontInn&SuitesKnightsInnHawthornMicortelPagePage55HowardJohnsonBrandFounderHowardJohnsonBrandFounder豪生品牌创始人豪生品牌创始人HowardJohnsonBrandwasfoundedbyentrepreneurHowardD.Johnsonasanicecreamstandwithinanapothecaryshopin1925,inMassachusetts,UnitedStates.豪生品牌是由企业家豪生先生于1925年在美国麻省创立。当时的豪生先生通过在一家小卖店内设立的冰淇淋专柜，出售他发明的一种口感极好的冰淇淋。PagePage66‰FirstrestaurantwasestablishedinQuincy；by1939,107restaurantswereestablished.豪生先生在昆斯市开了第一家餐厅;到1939年，豪生的餐厅发展到了107家。‰In1954,thefirstHowardJohnsonhotelopenedinSavannah,Georgia,USA.1954年在美国乔治亚州沙凡那市建立第一家豪生酒店。‰In1961,theHowardJohnsonCompanywentpublicwith88franchisedHowardJohnsonhotelsin33statesandtheBahamasand605restaurantsoperatedinthecountry.1961年豪生上市，在33个州及巴哈马拥有88家酒店和605家餐厅。HowardJohnsonBrandIntroductionHowardJohnsonBrandIntroduction豪生品牌介绍豪生品牌介绍PagePage77‰By1975,1000restaurantsand500hotelswerebuilt.1975年,豪生的规模发展到拥有1000多家餐厅和500多家酒店。‰In1990,thecompanyisacquiredbyWyndhamCorporation.HowardJohnsonreestablisheditselfastop-tierhotelmanagementcompanyanddiversifieditsoperationtomanageup-scale,4to5-starhotelestablishments.1990年，豪生被温德姆收购豪生逐渐发展成为专业经营中高档酒店的全美最佳品牌公司之一。细分经营管理的酒店品牌，进入4-5星级的高端酒店市场。HowardJohnsonBrandIntroductionHowardJohnsonBrandIntroduction豪生品牌介绍豪生品牌介绍PagePage88‰In1993,HowardJohnsonbegantoexpanditsoperationinternationally,hencethename,HowardJohnsonInternational.1993年豪生酒店继续扩张，开始了国际化经营，后来形成了豪生国际酒店。‰Particularlyin1998,HowardJohnsonInternationalsetarecordingofopening75newhotelsinoneyear!1998年豪生国际酒店创造了一年内新开75间酒店的记录。HowardJohnsonBrandIntroductionHowardJohnsonBrandIntroduction豪生品牌介绍豪生品牌介绍PagePage99TherecognitionofHowardJohnsonbrandinU.S.islike如同以下美国著名品牌一样，inUnitedStates，90%ofthepeopleknowaboutHowardJohnson.在美国，90%的消费者知晓豪生品牌。HowardJohnsonBrandIntroductionHowardJohnsonBrandIntroduction豪生品牌介绍豪生品牌介绍HowardJohnsonInternational(China)豪生国际酒店集团（中国）HowardJohnsonInternational(China)HowardJohnsonInternational(China)豪生国际酒店集团豪生国际酒店集团（中国）（中国）Takecareofyoulikefamily*如同家人般照顾您*Takecareofyoulikefamily*Takecareofyoulikefamily*如同家人般照顾您如同家人般照顾您**PagePage1212HowardJohnsonInternational(China)HowardJohnsonInternational(China)豪生国际酒店集团（中国）豪生国际酒店集团（中国）‡InJuly1999,HowardJohnsonInternational(China)enteredChinaandheadquarteredinShanghai.1999年7月豪生国际酒店集团（中国）进入中国，并将总部设在上海。‡RegistereditsheadofficeinPudong,Shanghai总部注册地选在上海浦东新区。‡AcquiredtheOfficialLicenseofNationalHotelManagement.取得了全国酒店经营管理执照。TakecareofyoulikefamilyTakecareofyoulikefamily如如同同家家人人般般照照顾顾您您**PagePage1313‡IntroduceintoChinathemostadvancedindustrypracticesinhotelmanagement.将全球最先进的酒店业经营管理理念引进到中国。‡CorefocuswillbeonChina,anewmarketwithincrediblepotential.以中国这个最具增长潜力的新市场为中心。TakecareofyoulikefamilyTakecareofyoulikefamily如如同同家家人人般般照照顾顾您您**MarketStrategyMarketStrategy豪生中国区市场策略豪生中国区市场策略PagePage1414‡OperationLocations业务经营区域包括MainlandChina,HongKong,Macao,andTaiwaninGreaterChina大陆、香港、澳门和台湾等整个大中国区。‡BusinessOperation业务经营策略FullmanagementservicetoallhotelsundertheHowardJohnsonbrandname.主要以全权委托管理发展豪生下属酒店。MarketStrategyMarketStrategy豪生中国区市场策略豪生中国区市场策略TakecareofyoulikefamilyTakecareofyoulikefamily如如同同家家人人般般照照顾顾您您**PagePage1515‡Tobringininternationalhotelmanagementmodel,worldwidesalesnetworkandadvancedtechnology.引进国外酒店管理模式。结合遍布全球的销售网络以及先进的科技技术。‡Integrateitwithlocalcultures融入本土化的人文风情。‡Todevelopasuitableandadaptablefullmanagementmodelfor4-5starhotelsineverymajorbusinessandleisuredestinationinChina.引申出一套崭新灵活并适合中国国情的四、五星豪华商务及休闲度假酒店管理模式。OurStrategyOurStrategy豪生经营战略豪生经营战略TakecareofyoulikefamilyTakecareofyoulikefamily如如同同家家人人般般照照顾顾您您**PagePage1616BrandsandbrandTiersinChinaBrandsandbrandTiersinChina豪生中国区品牌分类豪生中国区品牌分类HowardJohnsonInternational(China)areembodiedby2brands-HowardJohnsonandWyndhamGrandPlazaRoyale.HowardJohnsonhas5brandtiers,eachdesignedandmarketedforspecificdemographicandgeographicneeds.在豪生旗下品牌具体分为2个品牌：豪生及温德姆至尊豪廷.豪生酒店有5个分类品牌。每一个分类品牌都根据市场不同的需求而设计和进行推广，将豪生酒店推向每个社会阶层和细分市场。TakecareofyoulikefamilyTakecareofyoulikefamily如如同同家家人人般般照照顾顾您您**PagePage1717BrandsandbrandTiersBrandsandbrandTiers豪生中国区品牌分类豪生中国区品牌分类PagePage1818温德姆至尊豪廷International5-stardeluxehotelinprimelocation.地理位置优越，高端国际五星级豪华酒店。TakecareofyoulikefamilyTakecareofyoulikefamily如如同同家家人人般般照照顾顾您您**BrandsandbrandTiersBrandsandbrandTiers豪生中国区品牌分类豪生中国区品牌分类PagePage1919TakecareofyoulikefamilyTakecareofyoulikefamily如如同同家家人人般般照照顾顾您您**YourNewDestination豪华新地标WhereLuxuryIsRedefined华贵新诠释PagePage2020豪生大酒店5-stardeluxehotelinprimelocation.优越的地理位置，五星级豪华酒店。TakecareofyoulikefamilyTakecareofyoulikefamily如如同同家家人人般般照照顾顾您您**BrandsandbrandTiersBrandsandbrandTiers豪生中国区品牌分类豪生中国区品牌分类PagePage2121YourExpectations,AreYourExpectations,AreExceededExceeded超乎期望，精彩难忘超乎期望，精彩难忘TakecareofyoulikefamilyTakecareofy