海报设计论文

郑州交通职业学院毕业论文（设计）论文（设计）题目：海报设计所属系别电子信息工程系专业班级09大专计算机多媒体技术2班姓名XXX学号2009080640227指导教师XXX撰写日期2012年5月摘要海报是一种传播信息的媒介，具有悠久的历史，由手绘到印刷，它随着社会的衍进而发展，是艺术设计领域最直观、最能张扬个性并且真实记录时代变迁的一种大众化的艺术形式，是我们可以在其中表达一个国家的精神、一个民族的精神、一个时代的精神或是文化精神的无声宣传者。在丰富的视觉语言、独特的个性风格和创意的背后，海报艺术隐藏着深沉的内涵，更多的是某种思想和时代美学的反映。从研究角度说，海报必定是撷取当时最为流行、最为典型，也最具吸引力、号召力的文化符号来作为信息传播载体，反映当时当地的社会政治、经济与文化的内涵；从欣赏角度看，它又蕴涵着设计师独特的创意和艺术风格，更像是一面时代的镜子，映射历史文化、社会生活的方方面面，具有极高的艺术水准和收藏价值。海报设计是基于在计算机平面设计技术应用的基础上，随着广告行业发展所形成的一个新职业。该职业技术的主要特征是对图象、文字、色彩、版面、图形等表达广告的元素，结合广告媒体的使用特征，在计算机上通过相关设计软件来为实现表达广告目的和意图，所进行平面艺术创意性的一种设计活动或过程。本文从海报的诞生和发展入手，深入浅出的介绍海报艺术的历史发展和现实状况。文章通过对现代海报艺术的设计理念、风格特征的分析，系统地论述了海报发展的历史背景、影响和作用，探讨海报与社会政治、经济、文化的关系。通过分析海报作品，对海报进行系统化、理论化的整理、概括、分类。经过上述的分析与研究，本论文得出的结论表明海报设计不仅要满足海报传达信息直观易懂的基本需求，而且还要结合不同企业自身特点和文化历史背景，注重自己海报设计风格、特色的建立。关键词：海报设计，艺术，传播，设计理念，视觉效果，艺术风格，感染力AbstractTheposterisakindofdisseminationofinformationmedia,hasalonghistory,byhanddrawtoprinting,italongwithsociety'sdevelopmentandyan,isthemostintuitionisticartdesignfield,mostcanmakepublicindividualcharacterandrealtimechangearecordpopularartforms,isinwhichwecanexpressthespiritofanation,aspiritofthenation,athespiritofTheTimesorculturalspiritofthesilentpropaganda.Intherichvisuallanguage,uniqueindividualcharacterstyleandcreativeback,posterarthidethedeepconnotation,ismoreofathoughtandreflectionofTheTimesaesthetics.FromthestudyAngle,andsaid,surelytheposterisrippingatthattimemostpopular,themosttypicalexample,alsothemostattractive,theculturesymbolofpowerasinformationtransmissioncarrier,reflectsthatthelocalsocial,political,economicandculturalconnotation;Fromappreciationperspective,itcontainsthedesigneroftheuniquecreativeandartisticstyle,morelikeamirrorofTheTimes,mappinghistoryandculture,allaspectsofthesociallife,havehighartlevelandthecollectionvalue.Posterdesignisbasedonthecomputergraphicdesigntechnologyapplication,andonthebasisofthedevelopmentoftheindustrywithadvertisingintheformofanewcareer.Themaincharacteristicsofthevocationaltechnologyoftheimageis,word,color,layout,graphicsexpressadvertisingelements,combiningtheuseofadvertisingmediacharacteristic,incomputerthroughtherelevantdesignsoftwaretorealizetheexpressionforadvertisingpurposesandintentions,mentionedtheplaneartcreativeadesignactivityorprocess.Thisarticlefromthebirthanddevelopmentoftheposter,pellucidintroducesthehistoricaldevelopmentoftheposterartandtherealisticsituation.Thearticlethroughtothemodernposterartdesignconcept,designgenre,andstyletheanalysisofcharacteristicsofthesystem,discussesthehistoryofthedevelopmentoftheposterbackground,theinfluenceandfunction,thispaperdiscussesthepostersandsocialpolitics,economy,andcultureoftherelationship.Throughtheanalysisoftheposterworksandtheposterforthesortingofsystematicandtheoreticalresearch,generalization,andclassification.Throughtheaboveanalysisandresearch,thispapershowsthattheconclusionoftheposterdesignnotonlytomeetthepostercommunicateinformationstraightforwardbasicneeds,andcombinethedifferententerprisetheirowncharacteristicsandculturalhistorybackground,payattentiontotheirposterdesignstyle,theestablishmentofthefeatures.KeyWords：Posters,posters,visualeffect,color,artisticappeal目录1引言......................................................................................................................................................12海报设计的基本理论知识..............................................................................................................22.1海报的定义...............................................................................................................................22.2海报的起源与发展.....................................................................................................................22.3海报的主要特点........................................................................................................................52.3.1海报的主要特点.............................................................................................................62.3.2海报的主要分类和功能.................................................................................................63海报的设计应用...............................................................................................................................73.1商业海报的设计........................................................................................................................83.1.1我对商业海报的认识.....................................................................................................83.1.2商业海报的注意事项.....................................................................................................94着手三个方面做好商业海报.........................................................................................................94.1图形设计....................................................................................................................................94.2文字设计..................................................................................................................................114.3色彩设计........................................................................