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LessonTwo.CaseAnalysisandBusinessPresentationPartI.CaseAnalysis•Acasestudyisawrittensummaryofreal-lifebusinesssituations.Itgivesapictureofwhathappenedtoacompanyoveraperiodoftime.•在案例分析中,让阅读者先看一些有关某个组织管理中的问题材料,案例中的问题一般是财金、制度或过程分析。阅读者通过对商业案例、数据报表等原始材料进行分析,试图解决某个实际问题,并提出方案或拟定一份商业计划的一种测评方式。然后要求向高层领导提出一个分析报告和一系列的建议,可以是书面报告,也可以是一个口头演讲。StepsforcasestudyanalysisStepone.ReadthecasecarefullymorethanonceSteptwo.Analyzethecompany'sdevelopmentfromtheinformationprovidedandoutsidesources.Stepthree.Ifappropriate,undertakeaSWOTanalysis.Stepfour.IdentifytheproblemsStepfive.Evaluatetheoptionsofpossiblesolutions.Stepsix.Recommendsolutionsandactions.Problemsolvingcaseformat1.Titlepage2.Tableofcontents3.Executivesummary①Summaryofreportandrecommendations.②Giveabriefbackgroundtothecompanyandoutlineitsproblems,yourrecommendationsandanyassumptionsnoted.4.Introduction5.Problemidentificationandanalysis•Identificationandanalysisofmanagementproblemsincludingcauses.•Integrationoftheoryandcaseevidence.•Statementof‘key’problems/issues6.Generationandevaluationofarangeofalternativesolutions•Thesepotentialsolutionsshouldbelinkedtothekeyproblems.•Eachalternativeshouldbeevaluated.•Range/Relevant/Creative/ApplyConcepts.7.Decisions/recommendations•Clearstatementofwhichofthealternative/ssuggested(in4)is/arerecommended,andwhy.•Shouldbejustifiedusingtheoryand/orcourseconcepts.Thissolutionshouldsolvekeyproblem/snoted.8.ImplementationActionstepsinvolvedinactuallyintroducingtherecommendedsolutions.Who/When/How/Cost9.Appendices(ifany)10.ReferencelistSuggestionsformakingagoodanalysis•Integratetheoryyouhavelearntintoyourwork.•Referencesomerelevantnon-originalmaterial.•Donotrepeatinsummaryfromlargepiecesoffactualinformationfromthecase.•Makesurethesectionsandsubsectionsofyourdiscussionflowlogicallyandsmoothlyfromonetothenext.•Avoidgrammaticalandspellingerrors.•Doresearchforup-to-datecompanyinformation.•Usecasequestionsasaguideforwritingthecaseanalysis.Academicintegrityandhonesty:avoidingplagiarisminwrittenwork•Plagiarismoccurswhenwritersclaimownershipofwrittenwordsorideaswhicharenottheirown.•Whatisreferencing,In-textreferencingandend-textreferencing?•Whenshouldyoureference?–Quotetheauthor’sexactwords–Copytheauthor’stables,figures,and/ordiagrams–Paraphraseanauthor’sideasusingyourownwords–Summarizetheauthor’sideas.•ReferencingusingtheAmericanPsychologicalAssociation(APA)style–Thein-textcitationshould•Showthelastname/softheauthor(authors)•Includetheyearofpublication•Withinthebracketsuse“&”,butinthetextuse“and”•Indicatepagenumber(ifitisadirectquotation,statistics,atableordiagram)Examples…theresultswereinconclusive(Hawkins,2003)Hawkins(2003)reportedthattheresultswereinconclusive.Considerationofexpatriateadjustmentisbecomingincreasinglyimportant(Mahoney&Trigg,2005;Stone,2007).BoveyandHede(2006)argue……(Bovey&Hede,2006).Jones(2000,2001)appliesthesameprinciplesto……(Jones,2000,2001)Brown(2003a)…laterinthetext…Brown(2003b)……(Brown,2003a,2003b).Simith,A.(2007a).Themulti-levelgovernanceofrenewableenergyintheEnglishregions.Energypolicy,35(12),62-65.Smith,A.(2007b).Translatingsustainabilitiesbetweengreenniches.TechnologyAnalysis,19(4),42-52.Unknownauthor–Foranarticleorchapter•Asreportedinthebusinesspress(“SingaporeProfit”,2007)…–Foraperiodicalbook,reportorbrochure•Accordingtothebrochure,SucceedinginExams(2008)…–…(Anonymous,2004).Directquotation–“Thekeytounderstandingmicroeconomicsistherealizethatitsoverwhelmingfocusisontheroleofprices”(Gittins,2006,p.18).–Gittins(2006)suggeststhat“thekeytounderstandingmicroeconomicsistorealizethtitsoverwhelmingfocusisontheroleofprices”(p.18).–“theevolutionofpapermaking…”(Perrin,2006,para.4).Creatingareferencinglist•Youneedtobeginthelistonanewpage,withcenteredtitle,“ReferenceList”or“References”•Eachentryshouldhaveahangingindentof5-7spaces,1.25cm•Separateentrieswithaspace.•Listentriesinalphabeticalorderbyauthornames.•Whereareferencehasnoauthor,andthetitleisusedinstead,listaccordingtothefirstsignificantwordinthetitle(e.g.ignore“The,A,An”)•Wheretherearetwoarticleswiththesameauthorsanddate,listthemalphabeticallybyarticletitleandassignasuffix(a.b.c..)toeachdate.•Ifthesameauthoriscitedforworksfromdifferentyears,listthereferencesfromtheearliestpublicationdateindateorder.•Giveorganizationnamesinfull.•EnsurethatallreferencescitedinthetextarelistedBooks–Getting,R.(2006).Gittins’guidetoeconomics.CrowsNest,NSW:Allen&Unwin.–Luthans,F.(2002).Organizationalbehavior(9thed.).Boston:McGraw-HillIrwin.–Mahoney,D.&Trigg,M.(2001).Internationalbusiness:Amanagerialperspective(2nded.).Sydney:PearsonEducation.Editedbook–Clegg,S.R.,Hardy,C.,&Nord,W.R.(Eds.).(1996).Handbookoforganizationstudies.London:SagePublications.Journalarticle–Milner,L.M.&Fodness,D.(1996).Productgenderperceptions:ThecaseofChina.InternationhalMarketingReview,13(4),40-51.–MacLeod,S.(2002,April8).Anolivebranchorstick?Time,159,46.–Gillian,S.(2005,March26).Leapoffaith.GoodWeekend:TheAgeMagazine,24-31.–Singaporeprofitsoarsdespitecosthit.(2007,November2).TheAustralian,p.37.–Ciocchetti,C.
本文标题:党课范文领导干部不忘初心牢记使命主题党课
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