00-开放：社会化媒体如何影响领导力-微博时代的管理变革-文前

OpenLeadership:HowSocialTechnologyCanTransformtheWayYouLeadCharleneLi500CharleneLiOpenLeadership:HowSocialTechnologyCanTransformtheWayYouLead(ISBN:9780470597262AuthorizedtranslationfromtheEnglishlanguageeditionpublishedbyJohnWiley&Sons,Inc.Copyright©2010byJohnWiley&Sons,Inc.Allrightsreserved.01-2010-5150CIP/Li,C.2011.9OpenLeadership:HowSocialTechnologyCanTransformtheWayYouLeadISBN978-7-111-35720-9....C933-49CIP2011174836221000372011911170mm242mm14.75ISBN978-7-111-35720-945.[e-mail]o’sGotYourBackNeverEatAlone21SVP/BlueOceanStrategyW2Sticks&StonesIV1Web1.0Web2.0User-GeneratedContentUGCUlrichBeck1986/prosumer/Web2.0FacebookTwitterYouTube/3G3G4723VI2004mediapanic201133G123GVII50020118VIII2CharleneLiFacebookTwitterYouTubeYammerJiveGroundswellRonRicciTwitterCEOFacebookTwitter20118XCharleneLi60MinutesPBSNewsHourABCNewsCNNCNBCTwitterFastCompany20092008AdAge200840NowPublic2008JoshBernoff200820082009Berry-AMAAltimeterGroup10005CommunityNewspaperCompany1999open-leadership.comXIICômeLaguëWallyWoodLarryWeberWallyMaryMakiDebSchultzJeremiahOwyangRayWangDeniseAdaySusanWilliamsMarkKarmendyKristiHeinJossey-BassByronSchneiderKevinSmallCarolynMonacoResultSourceKevinJossey-BassSteveFarberStephenCaldwellMelBlakeChrisMeyer(Monitor)AllenMorgan(MayfieldFund)GiovanniRodriguez(TheConversationGroup)LarryWeber(RacepointGroup)SusanEtlinger(HornGroup)CarolineOgawaGuyKawasakiChrisAndersonAdamMetzTaraHuntShelIsraelBethKanterBrianSolisPeterSimmsWetpaintBenElowitzKevinFlahertyEngagementdbRickMurray(Edelman)JackHoltRavishankarGundlapalli(Turningpoint)TracySjogreen(JiveSoftware)DianeHessan(Communispace)LithiumTechnologiesSanjayDohlakiaScottCook(Intuit)SoumitraDutta(INSEAD)JeffGaus(Prolifiq)SangeethVarghese(Leadcap)twitterXIV200611ITMySpaceFacebook400socialmediaFlickrFlickrFacebookTwitter1ClaraBarton2FacebookTwitter3FacebookFacebookTargetFacebook79.3Facebook2010131000FacebookTwitter415XVIFacebookTwitterYouTubeYammerJive200855000Web2.0GroundswellGroundswellXVII1XVIII2MullenFacebookYumBrands220091/4FacebookTwitter34SunTrust56XIX789FacebookXXCEO20105XXI12123456778102121315162732333433839394248495152456576167705767680838587898991949669899100XXIII10611211311571221231241281318142142145146148916116216910177179182183186189192196XXIV