商务英语写作-chapter-9

外语教学与研究出版社Chapter9SalesLetters外语教学与研究出版社Purpose:topersuadeUsuallywrittenintheindirectorder.Youshouldmakethereadersrealizethatproductorserviceisgood.外语教学与研究出版社AIDAprinciples1.Togetthecustomer’sattentionorcuriosity.2.Toarouseinterest.3.Toinspirethecustomers’desire.4.Totakeaction.外语教学与研究出版社Writingtips:Sellingpoints:themostattractivefeaturesofaproductorservice.Consumerbenefits:particularadvantagesbuyerswillrealizefromthosefeatures.外语教学与研究出版社外语教学与研究出版社外语教学与研究出版社Readthesamplesonpage128外语教学与研究出版社Don’tsinSalesLettersDon’texaggerate.Don’tbelittleyourreader.Don’tballyhoo(哗众取宠，大吹大擂).Don’tspeakillofyourcompetitors.×外语教学与研究出版社Poorsampleonpage129外语教学与研究出版社ExerciseIIonp135a.Wecancaptureyourformalside,andyourcasualself.b.Thescheduleforgraduationphotosbooksfast!c.Congratulations,graduates!d.Photographscanhelpyourememberthisspecialtimeinyourlife.e.Ourprofessionalphotographersandfirst-classequipmentwillretainyourmemorabletwinklinghours.f.Youshouldbeproudofcompletinghighschool.g.Don’tmisstheopportunitytohavethemdoneatMilkway!h.Withacompleteindoorstudioandawiderangeofoutdoorpossibilities,Milkwaycanphotographyouwithyourguitaroryourdog.i.MilkwayPhotoshopcantakejusttheshotsyouneed.CFDIHAEBG