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DiversityandPopCulture:MixedMessagesWhat’sPopCulture?Popcultureorpopularcultureisthecollectionofallmedia,movies,TVshows,music,art,fashion,poetry,literature,andpoliticsthathavegainedpopularityinmainstreamAmericanculture.“ISM”Things&PopCultureRacismSexismClassismAgeismAbleismAlso……HomophobiaandXenophobiaFivecultureconceptsHighculture(fineart,classicalmusic,greatliterature)Lowculture(aderogatorytermforsomeformsofpopularculture,commercializedandthusdeemedpartoflowculture--onethathastheappearanceofbeinganobsequiousattempttoconnecttotheregularfolk.)Folkculture(Folkculturereferstothelocalizedlifestyleofaculture.Itisusuallyhandeddownthroughoraltradition,relatestoasenseofcommunity)Popularculture(Popularcultureisandhasalwaysbeenahybridformofhighandlowculture.Highculturemakesitswayintothelowcultureifithasappealedtothemasspopulation.blockbustermovies,rockconcerts,comicbooks,andadvertisements).Massculture(Asetofculturalvaluesandideasthatarisefromcommonexposureofapopulationtothesameculturalactivities,communicationsmedia,musicandart,etc.Massculturebecomespossibleonlywithmoderncommunicationsandelectronicmedia.)Popularculture-doesithaveonehallmark?Ifasinglehallmarkofpopularcultureexists,itischangeWordssuchasgrowth,progress,fad,andtrendcropupfrequentlyinnewspapersandconversationsSomepeopleunabletocopewithfastchangeChangecanleadtoinsecurityexpressedinthetermfutureshockVastmajorityofpeopleindevelopedcountriesbelongtothepopularculturePopularcultureContributionstothespreadofpopularcultureIndustrializationUrbanizationRiseofformaleducationResultantincreaseinleisuretimeAllthereasonspopularculturespreadcausedfolkculturetoretreatPlacelessness:AnywhereUSAWithoutthesign,wewouldnotknowifthesewerehouses,apartments,orcondos.Theirstyleisnostyle;asenseofsamenesspervades.Nothingsetsthesestructuresapartasbeinginaparticularplace;thisisplacelessness.Placelessness:AnywhereUSAInfact,thecomplexisinsuburbanColumbus,Ohiootherwiseknownas“TestMarketUSA.”BecausethedemographiccharacterofColumbusoffersarepresentativecrosssectionofAmericansociety,itisanappropriateplacetotryoutnewproducts.Mostfastfoodmenusaretestedhere.Placelessnessorclustering?Superficially,popularcultureappearstovarylessareallythanfolkcultureCanadiangeographerEdwardRelph’sproposalPopularcultureproducesaprofoundplacelessnessAspatialstandardizationthatdiminishesculturalvarietyDemeansthehumanspiritJamesKunstlerspeaksof“geographyofnowhere”indescribingAmericaOneplacebecomemuchlikeanother,robbedofitsgeographicalessencePervasiveinfluenceofacontinentalorworldwidepopularcultureMcDonald’sinTokyoWendy’sinIdahoPampasGrillinFinlandPlacelessnessorclustering?JonathanRobbinidentifies40“life-styleclusters”basedonpostalZIPcodesSaystheZIPcodescantellhimwhatpeopleeat,drink,drive—eventhinkEachlife-styleclusterisaformalregionwithacolorfulname,forexample:“GrayPower”—uppermiddle-classretirementareas“OldYankeeRows”—blue-andwhite-collarolderethnicneighborhoodsoftheNortheastNormaRae-Vile—lower-andmiddle-classsouthernmilltownsMichaelJ.Weiss'bookTheClusteringofAmerica.marketsegmentationLifestyleclustersPlacelessnessorclustering?OldYankeeRowers”typicallyhaveahighschooleducationLikebowlingandicehockeyThreetimesaslikelytoliveinrowhousesorduplexesResidentsofNormaRae-VileMostlynonunionfactoryworkersHavetroublemakingendsmeetConsumetwiceasmuchcannedstewasthenationalaverageFoodanddrinkWhatweeatanddrinkdiffersmarkedlyfromonepartofthecountryandworldtoanotherDifferenceinalcoholicdrinkconsumptionintheUnitedStatesBeerhashighestpercapitaconsumptionlevelsintheWestLeastbeerissoldintheLowerSouthandUtahCornwhiskey,bothlegalandillegal,hasbeenatraditionalsouthernbeverageCaliforniansplacemoreimportanceonwineFoodanddrinkFoodsvaryacrossNorthAmericaIntheSouth,barbecuedpork叉烧andbeef,friedchicken,andhamburgershavegreaterthanaveragepopularityMorepizzaisconsumedintheNorthFocusofItalianimmigrationPizzadiffusedtothesouthernstatesonlyinthemid-1950sThirtySomething(1987-1991)DesigningWomen(1986-1993)TheAmericanPresident(1995)TheBirdcage(1996)Whoopi:episode#120(2004)Crash(2005)ABrentwoodhousewifeandherD.A.husband.APersianstoreowner.Twopolicedetectiveswhoarealsolovers.AnAfrican-Americantelevisiondirectorandhiswife.AMexicanlocksmith.Twocarjackers.Arookiecop.Amiddle-agedKoreancouple.TheyallliveinLosAngeles.And,theyallcollide.DesperateHousewives(2005)Grey’sAnatomy(2005)Will&Grace(1998-2006)QueerEyeforStraightGuy(2003-2006)Brothers&Sisters(2006)UglyBetty(2006)TheNewAdventuresofOldChristine(2006)TheOtherFWordConcernedabouttheuniformityofRitchie'sschoolmates,Christinetakesituponherselftohelpdiversifythestudentbodyathisprivateschool.Unfortunately,hereffortshaveunintendedconsequences.Hairspray(2006)FolkandPopularCultureWomanwithOxcart,MyanmarInsanelyRadScot,withKiltandThree-FinThrusterBeijing,China2004ImportantTermsCustom–frequentrepetitionofanactuntilitbecomescharacteristicofagroupofpeople..Habit–repetitiveactperformedbyanindividual.FolkCulture–traditionallypracticedbyasmall,homogeneous,ruralgro
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