瑞盈集团股份有限公司的竞争优势研究

上海交通大学硕士学位论文瑞盈集团股份有限公司的竞争优势研究姓名：许卫纲申请学位级别：硕士专业：工商管理指导教师：陈亚民20050301EMBAEMBAStudyontheCompetitionAdvantageStrategyofRuiyingCorporationAbstractThepaperanalyzesthecontinueddevelopmentStrategyofRUIYINGCORPthroughquotingtheoryofcompetitionadvantage.Thearticlehasmadethedetailedanalysisofestablishingstrategyplanningandtheimplementationfromthefollowingfouraspects:formingforesighteddevelopmentalstrategy;Makesthecorecompetitivepower;thehumanresourcestrategyandcomprehensivecompetitionstrategy.Thearticlepointedoutthattheenterprisehowtoadjustthecompetitionadvantagestrategyplanandprovidesomeimplementationbasisduringdifferentpositionanddifferentdevelopmentstageinthemarket.ThepapercombinedRuiying’scasestudyandanalyzedtherealsituationoftheelectricenterprises’competition.Thearticleindicatedthatelectricequipmentcompanieshowtoanalyzethecompetitiveenvironment,discoverandcombinethecompetitiveresources,establishcleardevelopingstrategy,andpointouthowmodernenterprisestosurviveinthegobalcompetitivemarket.ThepaperpointsoutthatthecompetitionadvantagestrategyofRuiyingshouldincludethefollowingimportantcontent:firstly,theenterpriseshouldadjustthecompetitionadvantagestrategypertinentlyinordertorealizeRuiying’sdevelopmenttarget;Secondly,theadjustmentofthestrategyshouldcastoffthepastoneandmakeintobeapartoffuturecompetitionplan;Thirdly,thenewstrategytaskandthecorrespondingmeansthattheenterpriseshouldtake;finally,thestrategyshouldinvolvethetimefactor.Strategyofcompetitionadvantagedoesnotdecreasethemanager’sability,courage,experience,intuition,eventhesignificanceandroleofprediction.Onthecontrary,theirsystematicorganizationandrelatedsupportingknowledgeenhancethecapabilityofdecision-making,leadershipandinsight.KeyWord:RuiyingCorporation,CompetitionAdvantage,StrategyEMBA200533EMBA200533200533EMBA11.1.117761.2CompetitiveAdvantageEMBA2J.A.SchumpterCompetitiveAdvantageBasedOntheIntegrationandConformityEMBA1.312341EMBA32341.41.4.1211-11234EMBA41-120901-1GDP//1-1EMBA51.4.2205019952005440050501.51-2EMBA61-21-2EMBA7EMBA81234561-31-3EMBA92.2.170100,30006.52380801992EMBA10901994199519977EMBA112.220200040004050060%PC60026001+1WTOTCL“”“”20021200291999EMBA12“”2003120039121020035200312811102003122.1%5912310“”200394“”200312“”“”200342004“”“”2080901020021200352003122000115.71EMBA13200420042004420%30%21000~50003199910%20008%430%200310-15%10%(20%)?()“?”200310EMBA14()“”70%30%EMBA153.3.13.1.1/////////EMBA1625%~80%EMBA173.1.21.2.3.4.5.6.3.23.2.1EMBA18150%EMBA193.2.2EMBA2033.33.3.1EMBA212500602980%33290%73.6%67.6%45%5%3.3.2EMBA22199740%60%199810%30%EMBA233001203.43.4.14EMBA2411%12%~15%30%~40%3.4.220%80%EMBA253CEO3.4.3EMBA26””3.4.4EMBA27119981.220%41998199916040199780%1997CIEMBA2819981999CISEMBA2919985303EMBA304.4.1EMBA314.24.3EMBA324.44.5EMBA334EMBA343EMBA35[1].2004[2]2002[3]20021[4]2000[5]20021[6]19999[7]20004[8]20024[9]20021[10]20017[11]J.DavidHunger,TomasL.Wheelen,“EssentialsofStrategicManagement”,PublishingHouseofElectronicsIndustry,2002[12]50020019[13]200112[14][15]1997[16]1999EMBA36EMBAEMBA2005EMBA372004瑞盈集团股份有限公司的竞争优势研究作者：许卫纲学位授予单位：上海交通大学本文链接：授权使用：上海海事大学(wflshyxy)，授权号：3205c5c5-406e-4e20-b61c-9e1300d3b33a下载时间：2010年10月18日