长沙市健身俱乐部经营现状的调查与对策研究

北京体育大学硕士学位论文长沙市健身俱乐部经营现状的调查与对策研究姓名：郭辉申请学位级别：硕士专业：体育教育训练学指导教师：黄俊亚20060315412345675AbstractAsanewstyleofsportorganization,fittingclubwasacceptedbypeoplefortheexcellentandparticularfittingservice.TheresearchontheoperatingstatusofthefittingclubsinChangSha,willpromotethedevelopmentofsportindustry,meettheneedofscientificfitnessandhealthylife,improvethesystemoffittingmarket.ThisarticletablesomerelativeproposalinordertogivesomeadvicetothedevelopmentoffittingclubsinChangShabyemployedtheresearchofliteraturereviewandinvestigationandtheanalysisontheoperatingstatusquo.Conclusion:1ChangShaprovideaunprecedenteddevelopmentofchanceforfittingmarketinpolicylaweconomyandsoon.2ThedistributionoffittingclubsinChangShaisproportioned,centralizeinthedistrictofFuRongandYueLu,andthesefittingclubshaveallkindsoffittingitemandservice.3TheaveragepriceoftheyearlycardinChangShafittingclubsislowtootherorganization.Theorganizationstructureofmajorfittingclubsisperfect.Theoperationofstylearemainlychainandcommunityoperation;theconceptofmanagementandoperationoffittingclubsissametootherorganization,makecustomerthecenterservicequalitythetenetofitsoperation,theseorganizationwanttomakeservicequalityastheircompetitiveadvantageservetotheprofessionalpublic,sothattheycanobtainthemarket,introducecommunityoperationtothemarket,makenewmarketingconcept,excellentenvironmentandservicediversity.Themethodsofmarketingoffittingclubsaresimple.4Theleaderconceptofmanagementisnotstrong,theirdiplomamusttobeimproved,theexperienceofmarketingislack,butmostofthemdeemthatthemanagementofprospectisglorious.5Thefittingcoachinfittingclubs,theirsexproportionisout-of-balance,buttheiragestructureisrationalanddiplomaishigh,inaddition,thesystemis6confusedaboutthefittingcoachspecialcertificate,thechancewhichtheyobtaintrainingisfewandmostofthecoacharenotsatisfiedabouttheirsalary.6Theconsumerinfittingofclubshaveahighdiplomaandsalary,andmostofthemareyoungpeople,butthetotalaverageofconsumptionislower;theconsumeraresatisfiedaboutthephysicalevidence,buttheybelievethatthefittingclubsareshortofthesurveyaboutthedegreeoftheconsumersatisfaction.7Theconcretestrategywhichstrongmanagementofthefittingclubsis:thegovernmentshouldacceleratetodrafttheslopepolicyandmeasureinordertostandardizethefittingmarket;thefittingclubsmustenhancethediversifiedandnovelcourse,thescientificandpracticalfittingapparatus;considerthetotalfactorstodrawareasonableprice;selectasuitableplace;adoptmanystylesmarketingway;andenlargethepotentialconsumermarket;recommendtheadvancedmanagementexperience;improvetomanagethefittingcoach;strengthenthephysicalevidenceoffittingclubs,establishasetofperfectmeasureandaconsumersupervisionsystem.KeyWords:FittingClub;Management;Strategy71.1.1208[1]199551[2][1]2000[2]820054305000.51.1[1]4020041260001.21.2.11994-200580[1][1][2][1]2004[2]20051012345[1]1.2.2.221123456[2]1[1][2]21200211234[1]1234()[2]1.2.2.3123[1]2001[2]2002124[1]1234,[2]1.2.2.4[3]12370%[4]1.2.2.5[5][1]2004[2]2000[3]2002[4]2002[5]200513[1]:[2]1.2.2.6,[3][1]2003[2]2005[3]200414[1][1]20051522.182.22.2.1122.2.22.2.2.1311232.2.2.212283.332161352223723723722.2.2.384038953810045041993.1139287.11757093.3363842.2.32.2.4MicrosoftExcel2.3171833.13.1.1[1][1][2]3.1.23.1.2.11[1]20035[1]19989[2]212002121923420021114001998330001/103.2703.2.120[1]3.2.1.120012002200122001200220015[1]20032211995199619971999199719983.2.1.21GDPGDP8.9.GDP18.28GDP19970.95520010.886GDP199722GDP302914292004GDP91794685GDPGDP2003GDP7247200491172003GDP1542520041829684.59126.882003993356393220048521978197852319992004203.2.1.3122004610.381.41.06120031.0246.15240.3992004014105.8317.261564460.5275.096546.957.6522.311995110.312.12004100.0100.03.2.22004505000.56049015002524060006009003.2.3252004502606020078601053.312345[1]3.3.1[1]2003263.3.1.131000400140243/2004/1200/100060002001/1000/14010002004/1000/16021002005/800/40016002002/1000/8013001993/1000/106002004/700/8010001998/1000/60800273.3.1.21814129720246810121416182023.3.1.3427531142821620524[1]10001000500500[1]20043283813.3333761.6715253.3.2333.3.2.152922.7046.4323.2158922.7018246.439123.21307.653921003.3.2.2[1]200011AsiaFit200053AsiaFit200168[2]2005130[1]20058[2]20023306696.55%41.38%36.21%200548.28%343.3.33200177013803600168010808901180/3200177013803600168010808901180496.55%136.21%341.38%222.14%722.14%417.24%515.52%68.62%831170041323.42/[1]3.3.453.3.5208020[1]20033290[1]1[1]43010200270072341[1]1995[1]20013322217.928.853.3[1]3.3.6908[1]“2003”“”3.3.73.3.7.1135231588.53.3.7.1[1]1[1]()20021238[2]1020212930394005429219136307.946.3546.033.1730.161.594.761007.9452.3833.336.351001028.721-2925.38%30-3933.33%207.94%406.35%11.11%88.89%2846.03%19.05%17.46%[2]200313946.03%1