剑桥商务英语-2.2-Presenting-your-company

OverviewofModule2•2.2BusinessSkills:PresentingyourcompanyVocabulary:CompanytermsListening:PresentationsSpeaking:Pausing,intonationandstressSpeaking:GivingapresentationWriting:Amemo•2.3Examspotlight:ReadingTest(Introduction&Part1)MatchingstatementstotextsTheArtofPresentingYourCompany介绍公司的艺术向投资者、合伙人、顾客或未来的员工等介绍你的公司，是公司通向成功的关键一步(mostcriticaldoorwaytobusinesssuccess)。当你站在报告间开始侃侃而谈的一刻，听众的感受将决定将来是否进一步与贵公司合作(moveforwardwithyoutothenextstage)。如果无法激发听众的兴趣，你就没有机会进一步介绍贵公司的细节。BackgroundInformationtobecontinued…介绍公司时要言简意赅，夹带幽默，切忌让观众硬着头皮听完报告。听众注重的不是公司曾经如何辉煌，而是他们是否能够通过与贵公司合作获得利益。不要让幻灯片的内容和顺序主宰你的介绍，要观察听众的反映，多和他们进行目光接触。其次，语气要真诚。如能应用一些技巧，就能收到更好的效果。例如，调整语速、改变语调、音量等。此外，必要时可使用一些肢体语言(physicalgestures)来吸引观众的注意力(tokeepyouraudiencefocusedonyou)。2.2BusinessSkills:PresentingyourcompanyVocabulary:Companytermstobecontinued…•aplacewheregoodsaresentouttobesold–distributioncentre•aplacewheregoodsarestored–warehouse•acompanywhichcontrolsotherswiththelargeststake(over51%)–holdingcompanyCanyouguessthewordbyitsdefinition?配送中心仓库控股公司•aplacewhereemployeesgiveinformationtocustomersbytelephone–callcentre•afactorywithindustrialmachinery–plant•theheadofficeofacompany–headquarters•acompanyownedbyaholdingcompany–subsidiary•anofficeorgroupthatformspartofalargercompany–branch呼叫中心,电话中心工厂总部子公司(由母公司控制,是独立法人)分公司(母公司的分支机构,不是法人)tobecontinued…•anorganisationformedbyagroupofcompanies–corporation•aseparatepartofalargecompany–division•acompany’stotalprofits–turnover集团公司,法人团体部门分支营业额,销售量2.2BusinessSkills:PresentingyourcompanyListening:Presentationstobecontinued…•extract(n.)•presentthecompany(v.)•presentationofacompany(n.)•factsheet•documentmanagement•innovativetechnology•innovation(n.)•overview(n.)•finalincome•摘录•代表公司•公司的介绍•情况说明书•文档管理,资料管理•创新技术•创新•概述•最终收入•operate(v.)•chart(n.)•(money)bededicatedtosth•researchanddevelopment(R&D)•missionstatement•revenue•blackandwhiteprinting•colourprinting•paperdocument•electronicdocument•totalmarket•经营•图表•(钱)用来…•研发•目标宣言•收入,收益•黑白打印•彩色打印•纸质文件•电子文件•总体市场2.CanyousaythefiguresfromthekeyfactsabouttheXeroxCorporation?•16,000,000,000•978,000,000•160•55,000•½•4•6•5,000,000,000•2,000,000,000•1906•112,000,000,000LearningTipWhatdoeseachnumberreferto?数字如果没有单位，就是毫无意义的，所以在听的时候要注意数字所带的单位或所指的事实。Keyfacts16,000,000,000978,000,00016055,0001/2465,000,000,0002,000,000,0001906112,000,000,000turnoverfinalincomecountriesemployeeshalfintheUSAdivisions%ofrevenuededicatedtoR&DdollarsrevenueinEuropedollarsrestofworldrevenuecompanyfoundedtotalmarketStructureofapresentationA.IntroducingthetopicB.ExplainingthestructureofpresentationC.PresentingthefirstpartD.PresentingthesecondpartE.PresentingthefinalpartF.Endingthepresentation1.Goodmorningandthanksforcoming.2.I'dliketotellyouabout…3.Withaturnoverof…the(name)Company/Corporationdevelops/markets/manufacturers…A.Introducingthetopictobecontinued…4.Inmybriefpresentationwe'llbeginbylookingat…5.ThenI’llgiveanoverviewof…6.FinallyI’dliketotalkabout…7.Ifyouhaveanyquestions,I'llbehappytoanswerthemattheend.B.Explainingthestructureofpresentationtobecontinued…8.So,hereyoucansee,…9.Firstofall,thereis…10.Andfinallythereis…C.Presentingthefirstpart11.OK,let'smoveontolookat…12.Takealookatthischart,whichshows…13.OnethingI’dliketopointoutis…D.Presentingthesecondparttobecontinued…14.Finally,E.Presentingthefinalpart15.Sothatbringsmetotheendofmypresentation.16.Thanksforlistening.17.Arethereanyquestions?F.EndingthepresentationLearningTipTohelpanaudienceunderstandyourpresentation,it’shelpfultoputshortpausesbetweenyourphrases.6.Listentothepresentation.Putaline(/)betweenphrasestoshowpauses,andputaline(_)underwordstoshowstress.Goodmorning/andthanksforcoming./Today/I'dliketotellyouabout/theworld's/largest/document/management/company.2.2BusinessSkills:PresentingyourcompanySpeaking:Pausing,intonationandstresstobecontinued…/Withaturnoverofnearlysixteenbilliondollars/theXeroxCorporationdevelops/andmarkets/innovativetechnologies/withproductsandsolutions/thatcustomersdependupontogetthebestresults/fortheirbusiness.Inmybriefpresentation/we’llbeginbylookingat/someofthekeyfigures/behindthecompany’ssuccess/andhowthecompanyisstructured./Then/I'llgiveanoverviewofXeroxaroundtheworld/andfinally/I'dliketotalkaboutsomeofthetrends/affectingourmarket/anditsfuturegrowth./Ifyouhaveanyquestions,/I'llbehappytoanswerthemattheend.2.2BusinessSkills:PresentingyourcompanySpeaking:Givingapresentation1.Createyourdreamcompany.CompletethefirstcolumnofthetableonPage20withkeyfactsaboutyourcompany.Thenmakeapresentationaboutthecompanyandrecorditwithyourmobilephone.Remembertousethestructurewelearnedtoday.LearningTipListentoyourrecording.Isitloudandclear?Doyouusepauseseffectively?Payattentiontoyourintonationandstress.2.2BusinessSkills:PresentingyourcompanyWriting:Amemo•pensionscheme(n.)•HeadofFinance•canteen(n.)•outline(v.)•company-based(adj.)•退休金计划•财务主管•食堂•概述(某事物)•(基于)公司的1.Whoisthememoto?2.Whowillbeinterestedintheinformation?3.Whathashappened?4.Whatishappeningasaresult?5.Whatactionisneeded?LearningTipWhenyouwriteamemo,askyourselfthefollowing5questionsbeforeyoustartwriting.To