电子商务英语 E-Commerce English PPT 课件 Unit 5

Unit5C2CElectronicCommercePage2Warm-upBackgroundInformationWordStudy&TextAnalysisExercisesPage3Warm-upReadthecategoriesof中国网络基础设施的不断改善和Internet应用的日益普及，为C2C电子商务的发展提供了巨大的潜在市场。C2C电子商务实际上已经成为网络产业的一个重要组成部分，未来的发展将从实物交易转向文化、生活、娱乐和各种咨询服务上来，为网络产业的发展不断增添新的活力。Page5著名的C2C网站有：(1)eBay()eBayInc.isanAmericanmultinationalinternetconsumer-to-consumercorporationthatmanageseBay.com,anonlineauctionandshoppingwebsitewhichwasfoundedasAuctionWebinSanJose,California,onSeptember5,1995.BackgroundInformationPage6(2)淘宝()TaobaoMarketplaceisaChineselanguagewebsiteforonlineshopping,operatedinthePeople'sRepublicofChinabyAlibabaGroup.BackgroundInformationPage7FoundedbyAlibabaGroupinMay10,2003,TaobaoMarketplacefacilitatesconsumer-to-consumer(C2C)retailbyprovidingaplatformforsmallbusinessesandindividualentrepreneurstoopenonlineretailstores.Alipay(simplifiedChinese:支付宝),anonlinepaymentplatformonTaobaoMarketplace.AliWangWang(TradeManager),instantchatprogram.Page8(3)拍拍网()LaunchedonMarch13,2006byTencentHoldingsLimited,itisaC2Cauctionsite.BackgroundInformationPage9TextAnalysisCategoriesofC2CElectronicCommerceConsumer-to-consumerelectroniccommerce(C2CEC)[1]referstoakindofelectroniccommerceinwhichboththebuyersandthesellersareindividuals,notbusinesses.C2CisconductedbyseveraldifferentwaysovertheInternet;thetypicalandwell-knownC2Cactivitiesareauctions.(译文)MillionsofindividualsarebuyingandsellingoneBayandhundredsofotherauctionsitesworldwidenowadays.Inadditiontoauctions,otherC2Cactivitiesincludeclassifiedads,personalservicesandsupportservices,etc..(译文)Page10TextAnalysisC2CAuctionsInmanycountries,sellingandbuyingonauctionsitesisexploding.(译文)Oneofthemajordeterminantsofauctionsitesuccessisattractingenoughbuyersandsellers,thereforesomeWebsitesthatalreadyhavealargenumberofvisitorshavecomeintothisbusiness.[2].Page11TextAnalysisHowdoauctionsiteswork?Ingeneral,toparticipate,bothsellersandbuyersneedtoregisterwiththesite.Sellersneedtopayaflatfeeoracertainpercentageofthefinalsalespricetolisttheirmerchandise.Buyerspaythesellersdirectlytheproducts’valueandtheshippingcostsaswell.(译文)Auctionsareusuallytime-based,meaningthatthehighestqualifiedbidwinstheitemattheendofthepredeterminedperiod[3].(译文)Page12TextAnalysisClassifiedAdsPeopleselltootherpeopleeverydaythroughclassifiedads.Internet-basedclassifiedadshaveseveraladvantagesovernewspaperclassifiedads.Theyofferaninternational,ratherthanalocal,audience.Thisgreatlyincreasesthesupplyofgoodsandservicesavailableandthenumberofpotentialbuyers.(译文)Tohelpvisitorsnarrowthesearchforaparticularitem,onsomesitessearchenginescanbeused.Inaddition,Internet-basedclassifiedadsoftencanbeplacedforfreebyprivateparties,canbeeditedormodifiedeasily,andinmanycasescandisplayphotosoftheproductsofferedforsale.Page13TextAnalysisPersonalServicesNumerouspersonalservicesareavailableontheInternet.Someareintheclassifiedads,andothersarelistedonspecializedWebsites.Somearefree,andsomearenot.Beverycarefulbeforepurchasinganypersonalservicesonline.Fraudorcrimecouldbeinvolved,e.g.,alawyeronlinemaynotbeanexpertintheareaprofessedormaynotoffertheserviceatall.Page14TextAnalysisSupportServicesforC2CWhenindividualsbuyproductsorservicesfromotherindividualsonline,mostofthetimethebuyerandsellerarestrangers.Howtoassurequality,fulfillpaymentsandpreventfraudarecriticaltothesuccessofC2C.(译文)OneservicethathelpsC2CbusinessispaymentbyintermediarycompaniessuchasPayPal[4].Page15TheKeytoExercises:Readingcomprehension1(1)F(2)F(3)T(4)F(5)FPage16TheKeytoExercises:Readingcomprehension2(1)Consumer-to-consumerelectroniccommerce(C2CEC)referstoakindofelectroniccommerceinwhichboththebuyerandthesellerareindividuals,notbusinesses.(2)Itmeansthehighestqualifiedbidwinstheitemattheendofthepredeterminedperiod.Page17TheKeytoExercises:Readingcomprehension2(3)Internet-basedclassifiedadshaveseveraladvantagesovernewspaperclassifiedads.Theyofferaninternational,ratherthanalocal,audience.Thisgreatlyincreasesthesupplyofgoodsandservicesavailableandthenumberofpotentialbuyers.Tohelpvisitorsnarrowthesearchforaparticularitem,onsomesitessearchenginescanbeused.Inaddition,Internet-basedclassifiedadsoftencanbeplacedforfreebyprivateparties,canbeeditedormodifiedeasily,andinmanycasescandisplayphotosoftheproductsofferedforsale.Page18TheKeytoExercises:VocabularyA3B6C1D5E7F4G2Page19TheKeytoExercises:Translation1(1)C2C电子商务在互联网上有多种形式，最典型和知名的C2C电子商务形式是拍卖。(2)除了拍卖之外，其它C2C电子商务形式包括分类广告、个人服务、支持服务。(3)卖方发布商品时要支付固定数额或最终销售额一定百分比的费用。(4)买方直接向卖方支付货款和运费。(5)这就使广告中提供的商品和服务以及潜在买家的数量大大增加。Page20TheKeytoExercises:Translation2(1)registerwiththesite(2)payacertainpercentageofthefinalsalesprice(3)listtheirmerchandise(4)attheendofthepredeterminedperiod(5)Internet-basedclassifiedads(6)assurequality,fulfillpaymentsandpreventfraudPage21TheKeytoExercises:ReadingMaterial1.C2.D3.A4.D5.CPage22WordStudyflatadj.固定的，无变化的aflatrate固定利率Page23WordStudyfraudn.欺骗getmon