连锁便利商店店经理管理才能评鉴指标之研究(pdf99)(1)

I-ChunKuoLiang-ChihHuangBih-ShiawJaw7-11OK5475042741555.33%0.78~0.921.2.3.4.5.6.7.1.2.3.4.1.2.AStudyontheEvaluationCriterionfortheManagerialCompetencyforManagersofChainConvenienceStoreAbstractSincechainconveniencestorebecomesthemaintrendintheretailindustry,andthestoremanagersplaytheimportantrolestorunthebusiness,thereforethisresearchistryingtofindoutwhatthecompetencesarenecessaryforthestoremanagers.Furthermore,thisresearchwouldliketofindoutifdifferentcharacteristicsofmanagerswouldaffecttheiremphasisdegreeonthemanagerialcompetency.Theresultsareasfollows:1.The7competencesforthestoremanagersare:(1)businessimprovingability;(2)dailyworkmanagingability;(3)planningability;(4)leadership;(5)sellingfieldmanagingability;(6)instructingability;(7)goalapproachingability.2.Therelationsbetweendemographicsvaluablesandmanagerialcompetences:(1)storemanagersfrom“themiddlearea”puttheleastemphasisonsellingfieldmanagingability,leadershipandinstructingability;(2)storemanagersworkingin“Family”puttheleastemphasisongoalapproachingability;(3)storemanagersworkingin“regularchain”putmoreemphasisonplanningability,dailyworkmanagingabilityandleadershipthanfranchisechain;(4)storemanagerswhoworklessthanoneyearputtheleastemphasisonplanningability,goalapproachingabilityandbusinessimprovingability.3.Themoderateeffectofindividualperformance:whenindividualperformanceinteractingwitheducation,itwouldaffecttheemphasisdegreetowardplanningabilityanddailyworkmanagingability.Keywords:chainconveniencestore,storemanager,managerialcompetency,demographicsvaluables,individualperformance.I…………………………………………………………...1…………………………………………………………………1…………………………………………………………………2…………………………………………………………………3……………………………………………………...5………………………………………………………5…………………………………………………..12……………………………………………………..19……………………………………..27…………………………………………………..31……………………………………………………..33………………………………………………………..33………………………………………………………..34………………………………………………………………..35……………………………………………..40………………………………………………………………..41…………………………………………………..43…………………………………………………………..43…………………………………………………..45……………………………………..48………………………………………..51…………………………………..58..65…………………………………………………………..75…………………………………………………..77……………………………………………………………………..77……………………………………………………………………..80……………………………………………………..83………………………………………………………………..84……………………………………………………………………..90II2-1-1………………………………..62-1-2……………………………………………………..72-2-1SMCVS…………………………132-2-2……………………………………………………....142-3-1…………………………………………………....222-3-2Parry…………………………232-3-3………………………………………………....243-3-1………………………………………....363-3-2……………………………………………....384-1-1………………………………………....444-2-1…………………………………………………....464-3-1…………………………………………....484-3-2……………………………………....494-4-1…………………………………....524-4-2……………………………....534-4-3……………………………....544-4-4……………………………....554-4-5……………………………....564-4-6……………………………....574-4-7…………………....584-5-1t………………………………………….....594-5-2………………………....604-5-3………………………....614-5-4………………………....624-5-5t…………….………………………....634-5-6……………....644-6-1……..………………………………………..654-6-2…………………………………654-6-3…....664-6-4……………………………674-6-5……………………………………………………………………....684-6-6……………………………684-6-7………………………………………………………………………694-6-8………………………70III4-6-9……………………………………………………………...….704-6-10…………………………………724-6-11…....724-6-12…………………………………734-6-13…....734-6-14…………………………………744-6-15…....754-7-1……………………………………………………751-3-1………………………………………………………………..42-1-1………………………………………………………….....113-1-1……………………………………………………………...334-6-1…………………………………………………………………674-6-2………………………………………………………………7117081GDP55.1%1994687-Eleven916,8512,3003,3579137,0003,4217080219991999200020002002200320021.2.3.4.5.31-3-17-11OK41-3-1519841.2.1995corporateidentitysystem,CISTheU.S.BureauofCensus20011996InternationalFranchiseAssociation,IFAJapanFranchiseAssociation,JFAKnow-how620012-1-12-1-11.102.23.104.115.46.77.28.Kotler(1991);Stern&El-Ansary(1988)22001Carman&Kenneth1973Schewe&Smith19837Stern&El-Ansary19881990Mason,Mayer,&Ezell199119982-1-22-1-2Carman&Kenneth(1973)1.2.3.Schewe&Smith(1983)1.2.3.Stern&El-Ansary(1988)1.2.3.4.5.82-1-219901.2.Mason,Mayer,&Ezell(1991)1.2.3.4.19981.Simplification2.Specialization3.Standardization20012001200219982001pp.12-141.2.3.94.5.6.1.2.3.4.5.10IDEAKIBOMOUSE…FUNHOUSE…20012319992-1-1BusinessFormat-FranchiseChain,BF-FCProductTradename-FranchiseChain,PT-FC11RegularChain,RCBF-FCBusinessFormat-FCFranchiseChain,FCPT-FCProductTradename-FCVoluntaryChain,VCVoluntaryChain,VCCorporateChain,CC2-1-11999VoluntaryChain,VCCorporateChain,CC12ConvenienceStoreC-StoreCVS19943019962002ACSACVS1234Self-Service56Supermarket,SMCVSSMCVS2-2-1132-2-1SMCVSSMCVS2002CVSCVSCVSCVSCVSMCRManufactureConvenienceStoreResearch198212343405614CVSCVS2-2-22-2-21.2.ConvenienceGoods3.ProductMixLifeStyleConvenienceGoodsService4.5.6.20021927SouthlandIceCompany121519467117-Eleven(7-11)20011127-Eleven21969MyshopK-mart7-Eleven197419722800195619801984197716197914107-Eleven7-Eleven19801987GDP5000am/pmOK1992200220032002166,8511,44021.025,41178.983,20346.751,74825.514606.712.586.293,1654941,3861,28546.201,28429364534618.74779237427112311.376642554099.693204027554.67251206220496461213,83355.952,6883