business plan商业计划书

BusinessplanFreedomByQinYaoYuanYeGuoCaiyucontent1.1ExecutiveSummary1.2Objectives1.3KeystoSuccess2.1Start-upprice2.2Barculture3.Productdesign4.MarketAnalysis4.1Summary4.2Chinabarmarketcapacity4.3Marketpositioning4.4Theproblemneedtofaceandsolution5.Marketing5.1CompetitiveEdge5.2PositioningStatement5.3MarketingStrategy5.3.1UsingWeChattoimplementmarketingstrategy5.4SalesStrategy5.3.2Themembershipcard5.3.3Vouchers5.3.4Activities5.4.1SalesForecast5.5StrategicAlliances6.Management6.1ManagementTeam6.2OrganizationalStructure6.3PersonnelPlan1.1ExecutiveSummaryFreedomisaclassicalmusicbarneartheharbourplaza(港湾广场)ofDalian.Itopensawindowfortheimpetuousmodernlife,andprovidesarelaxingspaceforthetiredpeople.Musicandcultureareourmainsellingpoint.OurmusicisnotapopularrockbutaEuropeanclassicalmusicoraChinesestylemusic.Ouraimistogiveconsumersarealrelaxinmind.Butbecauseofthethemeofourbarhasagreatdifferentfromtheotherbars',itmaynotbeacceptedatthebeginning.Atthistime,wemustconsiderhowtospreadourbarculture.Specificinthebackwillbedescribedindetail.Thenovelthemeandthefirstclassteamareourgreatestadvantage.WiththecustomerisGod,theserviceconcept,wewillmakeFreedomintoasuccessfulbar.1•Attainsalesof1,470,000RMBinthefirstyear.2•Increasesecondyearsalesby80%andthirdyearby50%.3•Expandtotwostoresbythethirdyearofbusiness.1.2Objectives1.3KeystoSuccessPerfectservicevariedprogramQualityfoodcontentnumberPrice(RMB)Place150m100,000RMB/yearRenovationcosts600/m90,000RMBWaterandelectricity……12,000RMB/yearTable2010,500Light/Microphone/Stereospeakers…….10,000Advertisement……3,000Wine/Drink/Snack……750,000/yearStaff1037,0000Theothers…….37,0002.1Start-uppriceTotalprice:1,500,0002.2BarcultureWhendarknessenvelopedthecity,thebarsmileinthesecretcity.Ifyouhavenotenoughtimetotravel,tovisittheEuropeancountry,youcangothebartofeeltheEuropeanspirit.Inthebar,youcanfacetheEuropeanculturedirectly.YoualsocanbuythethingswhatyoucanbuyinEuropeancountry.•ThebarisaclassicalEuropeanstylewhichcanmakethepeoplefellrelaxandhappy.Withinoneclassiclighthangontheceiling,thatshowsnobilityandelegance.Aboutthebar•Theclassicalmusic,lightmusicaremainperformanceofthebar.Besides,wechoosedifferentperformancethemeoneveryweekend.Therearememorialandphotowallnearthewindows.Theperformance•Wehaveownseniorbartenderfrom23:00pmto5:00am.Allkindsofdrinksandsnackslistinthecabinet.•ThespecialDaliansnackcanfindinthebar.Thespecialdrink3.Productdesign4.1SummaryBarastheWesternwineculturestandardmodelwasintroducedintoourcountry,hasgraduallyintopeople'slives,intothestreetsofthecity.Withthecontinuousimprovementofpeople'slivingstandards,therisingandflourishingofbarindustryhasacloserelationshipwiththeChineseeconomic,socialandcultural.ThebarindustryeconomiczonehasbecomeamainforceintheleisureconsumptionindustryinChina.4.MarketAnalysis4.3MarketpositioningAccordingtothesurveytakenontheInternet,wedecidedtomakethemarketpositioningintheageof25-35yearsoldwhite-collarworkers.Firstofall,becausetheyhaveacertaineconomicbase.Secondly,thepeopleofthisagegenerallyhaveastablejob,andtheirhigh-pressuremakesthemsuitedtoourbar'sidea--toprovidearelaxingspaceforcustomers.4.4Theproblemneedtofaceandsolution•Thebarinthedowntownarea,bothinthebusinessadvantage,andinthefiercemarketcompetitiondisadvantages.problem•Intheearlystage,weshoulddoagoodjobofpublicity,highlightingthecharacteristicsofourbar,sothatcustomerscanseethebrightspot,soastochooseourbar.solution•Withthedevelopmentofthecity,thebarindustrycompetitionwillbecomemoreandmoreintense.problem•Afterhaveacertainreputation,wehavetocheckthequalityofdrinks,andimproveourservice,andthenlaunchnewactivitiessolution5.Marketing5.1CompetitiveEdge•Musicbar•Classicalstyle•Gentleandcomfortableenvironment•Specialbartendersecretrecipe•Enthusiasticandfriendlystaff•Manykindsofparties5.2PositioningStatement•Thebarislocatedinthecommercialandresidentcommunity,mainlyprovideselegantandcomfortableleisureplacesforthesurroundingresidentsandofficeworkers.Thepurposeofallofourmarketingstrategiesandplansistoexplaintothecustomerswhoweareandwhatwedo.Wewillpriceourproductsfairly,keepourstandardshigh,andexecutetheconcept.5.3MarketingStrategy5.3.1UsingWeChattoimplementmarketingstrategyTheregisteredpublicWeChatplatform,qrcodescanning.Allprintingproductsprintingqrcode,regardingthepublicplatformasafishpond.Thecustomerswhoscantheqrcodewillbecomeafishinthepond.AnyactivityisplayedatthebarwouldbeputoutthroughWeChatpublicplatform.Allpeoplescannedqrcodecanreceivethemessage.Thissavesalotofmanpower,financialresourcesandtimeconsumption.5.3.2Themembershipcard•Membershipcardwillbeprintedfor1000copies.Atthestartofopening,allcustomerswhocometothebartospendmorethan1000willgetamembershipcard.Themembershipcardpermissionssetto7folds.Thegoalofmembershipcardsistobindthecustomers!5.3.3Vouchers•Printed30-100yuanvouchers,voucher'samountmustbecalculate,toosmallisunattractive,toolargecausesloss.•Andwealsohavemulti-buysthatfull300tosend30,500to50.Vouchersandconsumptionbecomea1:10rateisappropriate!Accordingtothecustomer'sspendingpowertosendcorrespondingvo